Traditional grocery retailers in Norway will experience double-digit current retail value growth for the second year in the row, showcasing the best performance of all grocery retailers during the pandemic. However, increasing sales in modern grocery retailers (due to the dense network of discounters and supermarkets) reduced the possibility for small traditional grocery retailers to fully benefit from the boom in grocery sales during the COVID-19 pandemic.
The big winner during the COVID-19 pandemic was Vinmonopolet (also known as “The Wine Monopoly”). As its name suggests, the player holds a monopoly in the sale of alcoholic products and is the only retailer in Norway allowed to sell beverages with an ABV of more than 4.
Ice cream retailers, especially those offering goods from kiosks and trucks, benefitted from the hot 2021 summer weather and the pandemic trend for holidaying domestically. Despite borders being reopened from the beginning of July and the reduction in terms of quarantine measures (at least for the fully vaccinated), numerous Norwegians stayed in Norway over the summer holidays believing it to be safer than travelling abroad.
In 2022, traditional grocery retailers is set to experience a notable single-digit current value decline as consumers spend less time cooking at home and resume daily routines including eating out and snacking on-the-go. This will reduce demand for premium ingredients from specialist food retailers.
Whilst there had previously been debate around allowing sales of alcohol above 4.75 ABV in modern grocery retailers, this legislation did not come through in 2021.
Food and drink e-commerce is likely to be of little threat to traditional grocery retailers selling fresh products over the forecast period as the freshness of the product cannot be guaranteed when purchasing online. Thus, consumers will continue to view and choose fresh groceries in-person from traditional stores instead.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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