Traditional grocery retailers also called as ‘Kiryana’ stores in Pakistan are usually small-scale independent sellers. The COVID-19 pandemic had only a limited impact on current value growth for traditional grocery retailers in 2020.
Confectionaries and bakeries are an important part of the food retail landscape in Pakistan, with confectionaries also an important part of cultural trends. However, such retailers are among the long list faced with the latest wave of sales tax.
Meat and butcher shops are popular throughout Pakistan, as consumers like to purchase fresh meat for meal preparation. However, consumer concerns surrounding hygiene are a huge factor when it comes to such retailers.
Despite the rapid expansion of modern grocery retailers, the traditional channel will remain more popular over the forecast period due to its high penetration in rural areas, where modern outlets are not present. The majority of consumers will continue to purchase their daily products from traditional grocery retailers, particularly lower income consumers.
Some of the trends seen in 2020 and 2021 in response to the COVID-19 pandemic are expected to have a lingering impact. Traditional grocery retailers are notably expected to continue to offer home delivery services, with WhatsApp and phone orders likely to become an increasingly common feature in the forecast period.
Over the forecast period, traditional grocery retailers will remain the main channel for fresh produce. Most consumers prefer purchasing fresh produce, which largely benefits the traditional channel in comparison with the modern one.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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