Traditional grocery retailers in Poland is a highly fragmented competitive landscape featuring a large umbrella of independent sellers under “others”. Since modern grocery retailers entered Poland and rapidly developed in the grocery space, traditional operators have increasingly lost favour.
One of the exceptions to the ongoing negative trend for the channel in 2021 was bakeries, as these outlets are extremely popular with Polish consumers. Fresh bread offered by bakeries is perceived as superior to options that are available from modern grocery retailers.
Poland continues to see a growing interest in shopping locally for groceries, a trend that is already boosting sales of discounters and supermarkets, in particular. However, open market greengrocers are also starting to see greater interest from consumers who are living in larger cities and do not have access to fresh fruit and vegetables.
Traditional grocery retailers is expected to lose further ground to modern grocery retailers such as discounters and convenience stores over the forecast period, leading to further declines in terms of value sales (at constant 2021 prices) and store numbers. The stronger position offered by modern channels in terms of more competitive prices, a wider product range as well as saving consumers time by only having to visit one store are key factors that will contribute to the channel’s negative growth trajectory.
Despite predictions for a further drop in sales over the forecast period, the rate of the decline is likely to be less severe compared to the review period as a whole. Local food specialists such as greengrocers and bakeries are anticipated to remain popular as the demand for organic, artisanal and fresh products will remain relevant to Polish consumers.
Among more affluent Poles, there is a trend for purchasing premium products that can be found in specialist retailers such as delicatessens, chocolatiers (Odette, Lukullus) or drink specialists such as wine stores. These specialist retailers are perceived as offering high quality, unique products.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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