Traditional grocery retailers recorded positive growth in 2021, despite the pressures on demand resulting from the COVID-19 pandemic. This is a reflection of the priority that consumers have placed on proximity when shopping for groceries since the onset of the COVID-19 pandemic.
The vast majority of traditional grocery retailers in Romania are operated as independent businesses, with family-owned traditional grocery stores practically a national institution. Very few chains operate in the category and all of them are of domestic origin, generally being operated by local producers of specialist food records.
Traditional food and drinks specialist retailers that specialise in the sale of locally cultivated and produced fresh food remained an important part of traditional grocery retailers in Romania at the end of the review period. Many of these retail stores are supplied directly by farmers and/or artisanal food producers, offering a wide selection of very high-quality and very fresh meat, poultry, dairy products, baked goods and loose wine.
The forecast period is expected to see traditional grocery retailers enter a period of decline. Sales are expected to fall, resulting in anticipated declines in terms of outlet numbers and selling space.
The forecast period is expected to see further reductions in the purchasing power of the Romanian population and this is expected to have a particularly negative impact on sales via traditional grocery retailers. While the cost of living was already rising steeply in Romania prior to the onset of the COVID-19 pandemic, the interruptions that the pandemic caused to commercial activity in key sectors of the Romanian economy during 2020 and 2021 are expected to continue having a negative influence on household incomes for much of the review period.
With the rise of modern grocery retailing set to continue putting huge pressure on Romania’s traditional grocery retailers during the forecast period, one possible option for traditional grocery retailers looking to remain competitive over the forecast period could be to develop an e-commerce arm and adopt an omnichannel approach to their operations. This could involve offering online ordering for either home delivery or in-store collection.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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