Performance was muted for traditional grocery retailers in 2021. Inflation was relatively high in 2021, and while traditional grocery retailers registered an increase in current sales, there was a slight fall in constant value sales.
In 2021, traditional grocery retailers remained a highly fragmented landscape. Futura Plus has maintained its lead due to a high number of kiosks across the country, while other players with significant shares were either bakeries or butchers.
In what could be perceived as a desperate bid to win value, a growing trend in recent years has seen some neighbourhood stores sells private label products from leading grocery retailers in their own stores. Store owners are buying the products in bulk from the grocery retailers and then reselling then in their own stores at lower prices than branded products.
The outlook is muted for traditional grocery retailers over the forecast period, with marginal constant value growth predicted. In particular, traditional grocery retailers will lose out to convenience stores, which offer similar benefits in terms of convenient location and also generally offer a wider range of good, at more affordable prices.
It is not all bad news for traditional grocery retailers, Over the forecast period, kiosks and more specialist retailers will continue to thrive in Serbian cities. Kiosks are particularly popular in the centre of large cities, as many of them are open for 24-hours.
There will be a degree of market concentration over the forecast period, with chains such as Futura Plus increasing their value share in comparison with independent owners. The chained outlets will continue to expand and capitalise on economies of scale to offer more competitive prices and gain further value share.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Grocery Retailers industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!