Traditional Grocery Retailers in Singapore

PROSPECTS

Wet markets struggle as foot traffic declines

Traditional grocery retailing witnessed a slight decline in 2019, as some segments of traditional retailing, such as wet markets, continued to struggle amidst the changing landscape of grocery retailing in Singapore. A survey conducted by the National Environment Agency in 2018 on consumer satisfaction with hawker centres in Singapore found that 39% of the survey respondents had not visited wet markets in the past year, an increase compared to the findings in similar surveys done in 2014 and 2016.

Tobacco specialists may see tougher environment ahead

Tobacco specialists may see a more challenging environment ahead, as the government continues to implement stricter regulations on tobacco sales. With the ban on point-of-sale display that took effect in 2017, tobacco products have to be covered and hidden from public view, which may lead to a lack of consumer awareness of the products, given that tobacco marketing and advertising is also prohibited.

COMPETITIVE LANDSCAPE

BreadTalk Pte Ltd continues to lead traditional grocery retailers

BreadTalk Pte Ltd continues to lead sales for traditional grocery retailers in 2019, with its extensive store network and strong brand recognition in Singapore. The brand also constantly innovates with seasonal products and promotions.

Sustainability concerns shape new concept for traditional grocery retailers

As concerns regarding plastic waste or packaging waste in general becomes more apparent, new grocery retailers that centred around the concept of being packaging-free may see increased popularity in Singapore. In 2018, Unpackt, a local grocery retailer with a packaging-free concept, was launched, with the aim of also making customers more mindful about what they buy, encouraging them to buy in a quantity they need and using reusable packaging.

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