Traditional grocery retailers are highly fragmented in Spain, with this channel largely consisting of bakers, butchers, and fruit and vegetable specialists. During 2020, growth in the retail current value sales of traditional grocery retailers accelerated to its fastest rate in many years, but it continued to underperform such modern grocery retail formats as supermarkets, convenience stores and discounters.
Specialist traditional grocery retailers like bakeries continued to outperform other types of traditional grocery retailers during 2021. Many local consumers, particularly older ones, continue to prefer bakeries where they can purchase products that have been baked on the premises using traditional methods.
Due to the nature of traditional grocery retailers in Spain, comprising a high number of independent small grocers and specialists, often family run, the channel remained an extremely fragmented competitive landscape in 2021. Traditional grocery retailers continue attempting to capitalise on healthy eating and wellness trends in the country by offering fresh local produce or specific products that point to some level of differentiation.
Over the forecast period, the retail current sales of traditional grocery retailers are set to decline (in constant 2021 prices). With the number of modern grocery retail outlets continuing to expand, the number of traditional grocery retail outlets will fall below 100,000.
Although many traditional grocery retailers may find it challenging to adopt modern digital solutions, e-commerce still represents an opportunity for growth for some traditional outlets in the forecast period. In this regard, collaborations with third party platforms could be an especially viable solution.
Although the latest survey data shows that Spaniards are cutting back on their spending on food and drinks, Spaniards continue to value good quality food and many of them are prepared to pay a premium for it. This trend, coupled with the promotion of the support of local production, provides opportunity for growth for traditional grocery retailers.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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