Traditional grocery retailers in Taiwan is mainly comprised of highly fragmented traditional markets, night markets, and independent grocery retailers. These traditional markets are called wet markets and they usually have high traffic, with customers who are mostly housewives and the elderly.
The pandemic inspired creative efforts to offer locally sourced food. Farm-to-table produce boxes became an increasingly common offering from traditional grocery retailers and local markets, which sell them online and promote them via Facebook.
The COVID-19 pandemic in 2020 accentuated the importance of vegetarianism amongst the Taiwanese population, which ties in with environmental sustainability and animal welfare. In recent years, vegetarianism was promoted in Taiwan in a series of events put together by organisations and individuals, such as Good Food Festival, Taiwan Vegan Frenzy and No Meat.
Over the coming years, traditional grocery retailers will continue to struggle to compete with modern grocery retailers and e-commerce, which provide greater convenience and more extensive product offerings. As a result, more players within traditional grocery retailers have been moving online, such as Taipei Agricultural Products Marketing Corp, a Taipei-based wholesaler specialising in locally-grown seasonal produce, and Yunlin Goods, a wholesaler of produce from Yunlin County in central Taiwan.
Environmentally-friendly concepts and initiatives continue to be widely adopted by traditional grocery retailers and are highly recognised by most Taiwanese consumers. These initiatives include clear labelling of food products that promote transparency and traceability, no plastic bags, recyclable packaging, and Earth Day campaigns.
Taiwanese consumers increasingly turned to contactless or digital payments during the pandemic. According to a Mastercard survey, over 75% of consumers in Taiwan have increased their use of mobile payments, as people went cash-free to reduce the risk of transmission during the surge in local COVID-19 cases.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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