Traditional grocery retailers continued to benefit from the ongoing COVID-19 situation in 2021 and the measures being taken to contain it. Many consumers turned towards shops in close proximity to their homes to get daily supplies of groceries, especially during the peak of the pandemic, with this benefiting traditional grocery retailers.
The impact of COVID-19 added further pressure to Tunisia’s already unstable economy with this putting severe pressure on the purchasing power of most consumers. People in popular neighbourhoods in the country have maintained a trusting relationship with their local traditional grocery retailers to ensure their daily needs are met.
The vast majority of traditional grocery retailers in Tunisia are operated by independent businesses, often family concerns that are handed down from generation to generation. However, there are some chained players operating in the channel, notably Poulina Group Holding, the operator of the Al Mazraa chain of poultry specialists and the leading name in traditional grocery retailers.
Despite the strong growth projected for modern grocery retailers such as discounters, supermarkets and hypermarkets, traditional grocery retailers will continue to dominate grocery retailing in Tunisia for the foreseeable future. The large number of outlets and the ease of accessibility makes them the preferred option for most Tunisian consumers.
Food/drink/tobacco specialists operating within the traditional grocery retailers channel are expected to see a further drop in sales of their core products like tobacco and printed newspapers/magazines over the forecast period. Indeed, with the authorities signing a “Memorandum of Understanding” at the end of 2020 to allow modern grocery retailers to sell tobacco products this will likely lead to a consumer shift from tobacconists towards supermarkets/hypermarkets, with the latter selling the products at their correct suggested price, while tobacconists usually sell their products at higher prices than suggested.
Opening a corner shop is still seen as a popular alternative form of employment for Tunisians looking to generate a new source of income despite the already existing large number of traditional grocery retailers in the country. The number of corner shops continued to increase over the review period, with this pattern going back to the revolution of 2011 when some people looked to profit from the new landscape.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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