In 2021, COVID-19 created challenges for traditional grocery retailers, which restrained the development of the channel. Although the government made efforts to improve the hygiene and environment of traditional grocery retailers to enhance consumers’ experience, most traditional grocery retailers were mandated to close in July until September due to the rise in the number of COVID-19 cases.
In 2021, we observed a growing presence of chained traditional grocery retailers specialising in dairy products, such as Giac Mo Sua Viet and TH True Mart. Both stores only sell their own products.
Vietnam Dairy Products JSC (Vinamilk) maintained the leading position in traditional grocery retailers in 2021. The company continued to invest in outlet expansion and promotions in its strategy to make its products more accessible to the mass market in all areas of Vietnam.
In 2022, traditional grocery retailers is expected to perform better than in 2021 in value growth terms, thanks to the Vietnamese government’s measures to contain the spread of COVID-19 in the country being successful. Nevertheless, Vietnamese consumers are still more cautious about spending, with much lower GDP growth being recorded during the COVID-19 pandemic.
The trend to compete with modern retail outlets by making traditional grocery stores brightly lit and air-conditioned stores is set to continue over the forecast period. This investment in the in-store ambience and hygiene is most notable amongst dairy retail chains Giac Mo Sua Viet by Vietnam Dairy Products JSC (Vinamilk) and TH True Mart by TH Group.
The expansion of mini supermarkets, such as Bach Hoa Xanh and VinMart+, represents a particularly notable threat to traditional grocery retailers. The small sales area of this format makes it easier for it to penetrate areas with smaller roads, which are usually the strongholds of traditional markets and independent small grocers.
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Understand the latest market trends and future growth opportunities for the Traditional Grocery Retailers industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional grocery retailing is the aggregation of those channels that are invariably non-chained and are, therefore, owned by families and/or run on an individual basis. For Euromonitor traditional grocery retailing is the aggregation of three channels: Independent Small Grocers, Food/Drink/Tobacco Specialists and Other Grocery Retailers. While there can be modern (i.e. chained) food/drink/tobacco specialists or other grocery retailers, due to the store's presence in the channel, these stores are still considered as traditional for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Traditional Grocery Retailers research and analysis database.
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