Traditional Toys and Games

Value sales of traditional toys and games recorded double-digit growth in the US in 2021, driven by the pandemic, as consumers continued to spend their disposable incomes on entertainment, including toys. The category also grew due to price increases…

After seeing a current value decline in 2020 due to COVID-19, traditional toys and games posted a strong rebound in China in 2021, recovering to the pre-pandemic level of sales. One of the main drivers of growth was the better control of COVID-19,…

Retail constant value sales (2021 prices) of traditional toys and games were in decline even before the onset of the pandemic, amid a steady decline in the number of people aged 0-14 due a declining birth rate. The fact that Italy’s youth…

Having hit its highest rate on record during 2020, the rate of growth in retail constant value sales of traditional toys and games slowed significantly in 2021 but remained vigorous. COVID-19 had a positive impact on sales of traditional toys and…

Traditional toy and games performed well in 2021 with categories such as scientific/educational and construction being the most popular among consumers. More time spent at home including home schooling contributed to the popularity of these…

Many consumers in Singapore had already been moving away from traditional toys and games, and the pandemic was of little help to this category in Singapore. Sales growth in 2021 was slightly higher in comparison with 2020, as consumers rushed to…

In 2021, traditional toys and games in Indonesia saw a recovery in current value growth after the double-digit decline in 2020 when the country was first hit by COVID-19. As the economy gradually reopened in 2021, consumer confidence rose and people…

Following a robust performance in 2020, the rate of growth in retail constant value sales of traditional toys and games (2021 prices) slowed only slightly during 2021. Games and puzzles were the top performer and became the largest category,…

Traditional toys and games turned to current value decline in 2021. The category was severely disrupted by the closure of physical outlets during the state lockdowns, and ongoing supply snags over the holiday season exacerbated the sales downturn.…

Having plunged at a double-digit rate in 2020, retail constant value sales (2021 prices) of traditional toys and games rebounded no more than partially in 2021. In 2020, the slowdown was the direct result of the outbreak of COVID-19 in the country,…

Retail constant value sales (2021 prices) of traditional toys and games rose for the first time in five years during 2021. Traditional toys and games has been hampered by increasing competition from digital games on computers, smartphones and…

Traditional toys and games recorded solid current value growth in 2021 compared to 2020. Even though by the end of the year stores reopened and most pandemic-related restrictions were lifted, Canadians worked from home more than they did in 2020.…

While sales of traditional toys and games experienced slower current value in 2020, as stores were closed for two months and disposable incomes were severely constrained, the category witnessed a stronger performance in 2021. Sales were driven by the…

After registering slow growth during the first year of the pandemic, in 2021 traditional toys and games in Argentina registered a similar performance in constant value terms. The home seclusion trend continued, as different COVID-19 variants impacted…

After COVID-19 hit Japan in early 2020, the country declared a state of emergency in April throughout the country, which lasted until May. The state of emergency can be called a soft lockdown, as it did not have strong legitimate restrictions and…

Having plunged by more than a fifth during 2020, retail constant value sales (2021 prices) of traditional toys and games saw only the most modest of rebounds in 2021. Lockdown restrictions, such as the closure of non-essential businesses, limits on…

Following a strong 2020, the rate of growth in retail constant value sales of traditional toys and games in Switzerland accelerated further during 2021. COVID-19 provided a boost to traditional toys and games in both 2020 and 2021. During 2020, the…

The positive impact of the pandemic on traditional toys and games continued into 2021. In fact, the category achieved even stronger current value growth in 2021 than in 2020. Due to COVID-19 restrictions and remote or hybrid working, parents spent…

Having fallen for the first time in more than a decade during 2020, retail constant value sales (2021 prices) of toys and games declined at an accelerated pace in 2021. During 2020, the first period of lockdown saw a significant level of demand for…

In traditional toys and games, which were previously considered exclusively for children, adults are emerging as primary customers. According to trade sources, this change has been gradually expanding over the past 10 years. In an era of low…