Traditional Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Traditional Toys and Games in France

Jul 2020

Manufacturers and retailers of traditional toys and games continued to target adults in 2019, which boosted adult consumers’ interest in products like board games and action figures (with the exception of Playmobil). Consumers interested in playing ...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games in Latin America

Jan 2020

Sales of traditional toys and games in Latin America rose slightly in value terms in 2018, following a decline earlier in the review period, owing to weakness in key regional economies. The expansion of licensing, improving economic conditions in ...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games in Asia Pacific

Jan 2020

Asia Pacific is the second largest market for traditional toys and games, and remains one of the fastest growing regions. While Asia Pacific has a falling birth rate and had the second lowest per household expenditure on traditional toys and games in...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games in Western Europe

Jan 2020

Value sales of traditional toys and games in Western Europe grew in 2018, driven by categories incorporating educational or social elements such as scientific/educational or games and puzzles. Toys manufacturers and retailers are set to increase ...

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Company Profile

Company Profile

Hasbro In Toys and Games

Nov 2019

This report discusses the current state of play of Hasbro’s traditional toys and games business at a global level and gives a performance outlook for the years ahead. It considers Hasbro’s strategy, from stronger presence in the entertainment ...

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Company Profile

Company Profile

Hasbro Inc in Toys and Games

Nov 2019

Hasbro Inc became the largest traditional toys and game company in the world in 2017, achieving the strongest growth among the top three companies. However, maintaining this position will be a difficult task in the years ahead. The loss of Toys “R” ...

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Company Profile

Company Profile

Nintendo Co Ltd in Toys and Games

Nov 2019

Nintendo Co Ltd’s performance rests on the strong presence of Nintendo Switch in markets such as the US, France, and Japan. Strong brand image, coupled with technological advancements, marketing initiatives as well as industry and licensing ...

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Company Profile

Company Profile

LEGO in Toys and Games

Sep 2019

This report discusses the current state of play of LEGO’s traditional toys and games business at a global level, and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability to ...

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Country Report

Country Report

Traditional Toys and Games in India

Aug 2019

India is one of most populous countries in the world. About 5% of this population are infants aged 0-2-years-old, implying a huge customer base for baby and infant toys. This can be seen in baby and infant toys and games being one of the fastest ...

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Strategy Briefing

Strategy Briefing

Toys and Games Global Industry Overview

Jul 2019

Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

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Country Report

Country Report

Traditional Toys and Games in South Africa

Jul 2019

Children have become more active on video games and mobile devices and are spending more screen-time on television and online platforms such as DStv, Showmax, YouTube and Netflix that have popular child-specific content. 2018 was considered a tough ...

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Country Report

Country Report

Traditional Toys and Games in Singapore

Jul 2019

Growing popularity of blind collectibles is attributed in part to the surprise element of unwrapping a blind pack. Children enjoy the excitement, anticipation and suspense of opening a bag and finding a toy that is missing from their collection. ...

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Country Report

Country Report

Traditional Toys and Games in Malaysia

Jun 2019

Demand for traditional toys and games continued to be driven by millennial parents with more than one child in the family. These parents enjoy high disposable incomes and improved living standards, allowing them to invest in toys that they perceive ...

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Country Report

Country Report

Traditional Toys and Games in Brazil

Jun 2019

2018 was a good year for traditional toys and games, with sales surpassing industry expectations, despite a stagnating economic scenario. Having suffered one of the worst strikes in years and only starting to recover from a major economic crisis, ...

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Country Report

Country Report

Traditional Toys and Games in Indonesia

Jun 2019

In Indonesia, boys consume more toys and games than girls do, and toys for boys take up more space in stores. Toys for boys aged 0-12 are more common in action figures and accessories and construction, the categories that generated the highest share ...

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Country Report

Country Report

Traditional Toys and Games in Russia

Jun 2019

Traditional toys and games sales are struggling to achieve significant growth due to a clear consumer shift to cheaper products. This is linked to continual economic uncertainty, with households’ incomes fluctuating in constant 2018 terms throughout ...

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Country Report

Country Report

Traditional Toys and Games in Ukraine

Jun 2019

Traditional toys and games benefited from enhanced consumer purchasing power due to the economic recovery, growth in GDP and real average salaries in 2018. Both manufacturers and retailers increased their mark-ups to return them to the higher ...

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Country Report

Country Report

Traditional Toys and Games in the US

Jun 2019

In 2018, Toys “R” Us, the largest dedicated traditional toys and games retailer in the US, closed all its 800+ US stores. In response, many retailers scrambled to up their game, and traditional toys and games avoided a retail value decline in 2018. ...

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Country Report

Country Report

Traditional Toys and Games in Spain

Jun 2019

Traditional toys and games registered a retail value decline in 2018. Licensed products witnessed a particularly poor performance due to the lack of strong licenses during the year, especially around the Christmas period, as manufacturers focused ...

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Country Report

Country Report

Traditional Toys and Games in Italy

Jun 2019

Over the forecast period, traditional toys and games is expected to rebound from a drop in current value sales in 2018. However, low birth rates and an earlier take up of video games by children inform the anticipated decrease in value sales of baby ...

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