Traditional Toys and Games

After registering slow growth during the first year of the pandemic, in 2021 traditional toys and games in Argentina registered a similar performance in constant value terms. The home seclusion trend continued, as different COVID-19 variants impacted…

After COVID-19 hit Japan in early 2020, the country declared a state of emergency in April throughout the country, which lasted until May. The state of emergency can be called a soft lockdown, as it did not have strong legitimate restrictions and…

Following a robust performance in 2020, the rate of growth in retail constant value sales of traditional toys and games (2021 prices) slowed only slightly during 2021. Games and puzzles were the top performer and became the largest category,…

Traditional toys and games turned to current value decline in 2021. The category was severely disrupted by the closure of physical outlets during the state lockdowns, and ongoing supply snags over the holiday season exacerbated the sales downturn.…

Having plunged at a double-digit rate in 2020, retail constant value sales (2021 prices) of traditional toys and games rebounded no more than partially in 2021. In 2020, the slowdown was the direct result of the outbreak of COVID-19 in the country,…

Retail constant value sales (2021 prices) of traditional toys and games rose for the first time in five years during 2021. Traditional toys and games has been hampered by increasing competition from digital games on computers, smartphones and…

Retail constant value sales (2021 prices) of traditional toys and games were in decline even before the onset of the pandemic, amid a steady decline in the number of people aged 0-14 due a declining birth rate. The fact that Italy’s youth…

The performance of traditional toys and games remained very mixed in 2021, with very strong demand for dolls and accessories and constructions (the two largest categories) more than offsetting double-digit rates of decline in retail constant value…

The rate of growth in retail constant value sales of traditional toys and games more than doubled during 2021 – its fastest rate of growth on record. COVID-19 restrictions were the main driver of this acceleration. Construction and arts and crafts…

Since the beginning of 2021, the vaccination campaign to tackle COVID-19 has had a positive outcome in Brazil, leading to falling virus transmission and hospitalisation rates in many cities. Thus, social seclusion measures were progressively relaxed…

Having declined for the first time in well over a decade during 2020, retail constant value sales (2021 prices) of traditional toys and games saw no more than a modest rebound in 2021. Store closures caused by COVID-19 lockdowns negatively impacted…

The biggest losses in the Indian market in 2020 and 2021 were suffered by discretionary products, as consumers put such purchases on hold. Since toys and games are often considered discretionary, traditional toys and games saw a significant current…

In 2021, sales of traditional toys and games rose, compensating for the decline in sales in the previous year when toys specialists were closed during the lockdown periods. Pandemic-related restrictions remained in place in the first months of the…

Having hit its highest rate on record during 2020, the rate of growth in retail constant value sales of traditional toys and games slowed significantly in 2021 but remained vigorous. COVID-19 had a positive impact on sales of traditional toys and…

Traditional toy and games performed well in 2021 with categories such as scientific/educational and construction being the most popular among consumers. More time spent at home including home schooling contributed to the popularity of these…

Many consumers in Singapore had already been moving away from traditional toys and games, and the pandemic was of little help to this category in Singapore. Sales growth in 2021 was slightly higher in comparison with 2020, as consumers rushed to…

In 2021, traditional toys and games in Indonesia saw a recovery in current value growth after the double-digit decline in 2020 when the country was first hit by COVID-19. As the economy gradually reopened in 2021, consumer confidence rose and people…

Having plunged by more than a fifth during 2020, retail constant value sales (2021 prices) of traditional toys and games saw only the most modest of rebounds in 2021. Lockdown restrictions, such as the closure of non-essential businesses, limits on…

Following a strong 2020, the rate of growth in retail constant value sales of traditional toys and games in Switzerland accelerated further during 2021. COVID-19 provided a boost to traditional toys and games in both 2020 and 2021. During 2020, the…

The positive impact of the pandemic on traditional toys and games continued into 2021. In fact, the category achieved even stronger current value growth in 2021 than in 2020. Due to COVID-19 restrictions and remote or hybrid working, parents spent…