Traditional Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Traditional Toys and Games in the United Kingdom

Jul 2021

With government restrictions on retailing resulting in the closure of traditional toys and games stores for long periods in 2020, retailers and manufacturers alike had to adjust their sales strategies. As major toy retailers had better-established ...

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Traditional Toys and Games in the Philippines

Jul 2021

Lockdown restrictions, such as the closure of non-essential businesses, limits on public transport, and a ban on minors going out, caused a decline in traditional toys and games in 2020. ...

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Traditional Toys and Games in Switzerland

Jun 2021

COVID-19 provided a boost to the development of traditional toys and games in value terms in 2020. Indeed, the mandated closure of schools and the shift to online classes caused by the pandemic presented an opportunity for more parents to become more...

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Traditional Toys and Games in South Africa

Jun 2021

Despite the severe financial crisis induced by the COVID-19 pandemic, traditional toys and games registered stable year-on-year value growth relative to the previous year. Since the pandemic forced the nation to remain under lockdown at home for a ...

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Traditional Toys and Games in Brazil

Jun 2021

The lower growth in current value sales of traditional toys and games category in 2020 is largely due to the closure of non-essential stores. With non-grocery specialists accounting for around half of the total sales value prior to 2020, the closure ...

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Traditional Toys and Games in Spain

Jun 2021

While home seclusion increased interest in some traditional toys and games as consumers were forced to spend more time indoors, the COVID-19 pandemic negatively impacted overall sales in 2020. This was partly due to the closure of non-essential ...

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Traditional Toys and Games in Mexico

Jun 2021

In 2020, sales of traditional toys and games declined by 14%, compared to a growth of 8% in 2019. This slowdown was the direct result of the outbreak of COVID-19 in the country, with...

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Traditional Toys and Games in Indonesia

May 2021

Traditional toys and games was one of many consumer goods categories to suffer in the Indonesian market in 2020 as a result of the COVID-19 crisis. Measures introduced to curb the spread of the disease had a marked economic impact, increasing ...

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Traditional Toys and Games in Italy

May 2021

Traditional toys and games faces increasing pressure in Italy, and lockdown exacerbated this. Toys and games specialists were forced to close, while supermarkets and hypermarkets were prohibited from selling these products as they were considered ...

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Traditional Toys and Games in China

May 2021

The traffic slump in offline stores and consumers’ tightened budget on the back of COVID-19 led demand for traditional toys and games to sink in 2020, in contrast to the positive growth since the early 2010s. Consumers had to spend more time at ...

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Traditional Toys and Games in Malaysia

May 2021

The first period of lockdown saw a significant level of demand for traditional toys and games as consumers looked for new ways to entertain themselves and their children while confined to their homes. However, this was not sufficient to compensate ...

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Traditional Toys and Games in Singapore

May 2021

When discussing traditional toys and games’ performance during the pandemic, a distinction needs to be made between Western and Asian countries. The news and social media often portrayed a strong sales performance as people were looking for ...

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Traditional Toys and Games in Japan

May 2021

Following the outbreak of COVID-19 the Japanese government moved to encourage consumers to exercise social distancing and to limit their movements outside the home where possible. This included a move to work-from-home arrangements and home studying,...

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Traditional Toys and Games in Ukraine

May 2021

Traditional toys and games were negatively impacted by COVID-19 in 2020, with a significant drop in current value sales. The lockdown imposed as a result of the pandemic and ongoing social distancing measures resulted in consumers spending more time ...

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Traditional Toys and Games in Poland

May 2021

Demand for games and puzzles products surged in 2020 as consumers looked for new forms of entertainment during long periods of home confinement and rediscovered the variety of boardgames available. The category was able to build on notable ...

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Traditional Toys and Games in Turkey

May 2021

The impact of the COVID-19 pandemic positively affected sales of traditional toys and games in 2020. Due to the lockdown and school closures, children were stuck at home with little to do. Parents bought toys and games to help entertain and educate ...

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Traditional Toys and Games in Sweden

May 2021

The COVID-19 pandemic led to greater demand for traditional toys and games in Sweden in 2020 and thus positive value growth overall, in stark contrast to the decline seen in 2019. While the performances of individual categories varied in 2020, those ...

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Traditional Toys and Games in Hong Kong, China

May 2021

Traditional toys and games saw a marginal current value decline in 2020, although this was a performance similar to that seen in the previous year, when civil unrest negatively affected sales. More time spent at home due to COVID-19 led to higher ...

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Traditional Toys and Games in Taiwan

May 2021

Toys and games witnessed healthy current value growth in 2020 – stronger than witnessed in any other year of the review period. This was due to more time spent at home during COVID-19, and the lack of enforced store closures. Particularly dynamic ...

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Traditional Toys and Games in India

May 2021

In 2020, India had one of the highest number of cases globally, and the country was put under strict lockdown from 25 March. The biggest losses were suffered by discretionary products, as consumers put such purchases on hold. Since toys and games are...

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