Traditional Toys and Games

Hasbro enjoyed a stellar 2020, as revenues surged despite the pandemic. Capitalising on its strong licensing and gaming portfolio, Hasbro managed to recover from declining sales in 2018. Hasbro is expanding further into TV, films and digital gaming,…

Mattel is poised for growth over the forecast period, despite competition from video games and streaming services. The company is repositioning itself as a family entertainment company, bringing digitalisation and product innovations into the…

Traditional toys and games were largely unaffected by COVID-19 in 2020, with current value growth up slightly compared with 2019. All the same, with stay-at-home orders in place for much of the year, certain products performed better than others.…

With schools and nurseries closed during the lockdown, consumers bought more toys to entertain their children, such as dolls and accessories and model vehicles. There was also increased expenditure on games and puzzles as these proved popular among…

In 2020, German consumers turned to traditional toys and games to bring them comfort, joy and support and to help both children and adults cope with the challenges posed by COVID-19. This led to a spike in value sales in 2020, the strongest seen in…

With government restrictions on retailing resulting in the closure of traditional toys and games stores for long periods in 2020, retailers and manufacturers alike had to adjust their sales strategies. As major toy retailers had better-established…

Lockdown restrictions, such as the closure of non-essential businesses, limits on public transport, and a ban on minors going out, caused a decline in traditional toys and games in 2020.

COVID-19 provided a boost to the development of traditional toys and games in value terms in 2020. Indeed, the mandated closure of schools and the shift to online classes caused by the pandemic presented an opportunity for more parents to become more…

Despite the severe financial crisis induced by the COVID-19 pandemic, traditional toys and games registered stable year-on-year value growth relative to the previous year. Since the pandemic forced the nation to remain under lockdown at home for a…

The lower growth in current value sales of traditional toys and games category in 2020 is largely due to the closure of non-essential stores. With non-grocery specialists accounting for around half of the total sales value prior to 2020, the closure…

While home seclusion increased interest in some traditional toys and games as consumers were forced to spend more time indoors, the COVID-19 pandemic negatively impacted overall sales in 2020. This was partly due to the closure of non-essential…

In 2020, sales of traditional toys and games declined by 14%, compared to a growth of 8% in 2019. This slowdown was the direct result of the outbreak of COVID-19 in the country, with

Traditional toys and games faces increasing pressure in Italy, and lockdown exacerbated this. Toys and games specialists were forced to close, while supermarkets and hypermarkets were prohibited from selling these products as they were considered…

Traditional toys and games was one of many consumer goods categories to suffer in the Indonesian market in 2020 as a result of the COVID-19 crisis. Measures introduced to curb the spread of the disease had a marked economic impact, increasing…

When discussing traditional toys and games’ performance during the pandemic, a distinction needs to be made between Western and Asian countries. The news and social media often portrayed a strong sales performance as people were looking for…

The first period of lockdown saw a significant level of demand for traditional toys and games as consumers looked for new ways to entertain themselves and their children while confined to their homes. However, this was not sufficient to compensate…

The traffic slump in offline stores and consumers’ tightened budget on the back of COVID-19 led demand for traditional toys and games to sink in 2020, in contrast to the positive growth since the early 2010s. Consumers had to spend more time at…

Traditional toys and games were negatively impacted by COVID-19 in 2020, with a significant drop in current value sales. The lockdown imposed as a result of the pandemic and ongoing social distancing measures resulted in consumers spending more time…

The impact of the COVID-19 pandemic positively affected sales of traditional toys and games in 2020. Due to the lockdown and school closures, children were stuck at home with little to do. Parents bought toys and games to help entertain and educate…

Demand for games and puzzles products surged in 2020 as consumers looked for new forms of entertainment during long periods of home confinement and rediscovered the variety of boardgames available. The category was able to build on notable…