Traditional Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Strategy Briefing

Traditional Toys and Games in Asia Pacific

Jan 2019

Asia Pacific remains the second-largest region of traditional toys and games’ sales value in the world, but leads other regions in terms of sales value growth. This report explores the toys and games market landscape, and the factors that influence ...

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Company Profile

Company Profile

Nintendo Co Ltd in Toys and Games

Oct 2018

Nintendo saw a major revival of fortunes in 2017, as the launch of the Nintendo Switch made it the second largest company in video games in the year. After years of languishing Wii U sales, the company once more has a successful console on the ...

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Company Profile

Company Profile

LEGO Group in Toys and Games

Sep 2018

LEGO Group saw its first decline in many years in 2017, as headwinds in developed markets more than offset the company’s continued gains in emerging regions. The company continued to decline in 2018 due to the closure of Toys “R” Us stores, but ...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games in Western Europe

Sep 2018

Value sales of traditional toys and games in Western Europe fell in 2017, due to a changing retailing landscape, the threat from video games, and underperformance by many licences. Declining birth rates in the region also put pressure on sales. ...

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Strategy Briefing

Strategy Briefing

Traditional Toys in Latin America

Aug 2018

? The Latin America toy market began to recover in 2017 after declining over 2014-2016, as a result of widespread economic, political, and currency issues in the region. These issues were less pronounced in 2017, although certain habits, such as ...

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Strategy Briefing

Strategy Briefing

Collectables: A Toys and Games Core Growth Driver

Aug 2018

The traditional toy market faced significant headwinds in 2017, but one bright spot in global growth was collectables, with products such as LOL Surprise! having a major impact on sales. The growth of collectables is being spurred by various factors,...

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Company Profile

Company Profile

Hasbro Inc in Toys and Games

Aug 2018

Hasbro Inc became the largest traditional toys and game company in the world in 2017, achieving the strongest growth among the top three companies. However, maintaining this position will be a difficult task in the years ahead. The loss of Toys “R” ...

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Company Profile

Company Profile

Mattel Inc in Toys and Games

Aug 2018

Mattel lost its position as the top global traditional toy company in 2017, as continued declines across numerous major brands hindered the company. Early indicators in 2018 suggest that Mattel still has a long road to recovery, and will have to deal...

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Strategy Briefing

Strategy Briefing

Distribution Channels in Toys and Games

Jun 2018

Toys and game retailing continued to see a shift from store based to internet retailing in 2017, as the migration from traditional toys stores to internet retailing continued as did the growth of mobile gaming. Toys “R” Us was forced to declare ...

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Country Report

Country Report

Traditional Toys and Games in Brazil

Jun 2018

2017 marked two different scenarios for traditional toys and games. In the first half of the year, decline followed by recovery in the second half offset the year’s losses. Some positive economic elements such as appreciation of Brazilian currency ...

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Country Report

Country Report

Traditional Toys and Games in Taiwan

Jun 2018

Traditional toys and games is expected to continue registering modest value growth at constant 2017 prices over the forecast period. With Taiwan’s birth rate standing at just 8.7 births per 1,000 population, slow population growth and the declining ...

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Strategy Briefing

Strategy Briefing

Toys and Games Global Industry Overview

Jun 2018

The global toys and games market continues to grow, as headwinds within the traditional toy space have been more than offset by the success of static consoles in video games. Traditional toys saw an uneven year in 2017, as growing demand for ...

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Country Report

Country Report

Traditional Toys and Games in Japan

Jun 2018

Japan is currently experiencing a low birth rate and a rapidly ageing society. Whilst the declining population is having a negative impact on sales of traditional toys and games, the category still managed to record positive growth in 2017. This was ...

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Country Report

Country Report

Traditional Toys and Games in South Korea

Jun 2018

Traditional toys and games is set to record weaker retail value growth over the forecast period than that achieved over the review period when compared at constant 2017 prices. Younger children are likely to prefer video games rather than playing ...

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Country Report

Country Report

Traditional Toys and Games in Australia

Jun 2018

Australian parents are increasingly concerned about the amount of time their children are spending in front of screens. Although they believe that children should grow up developing their IT skills, they also want them to experience a childhood ...

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Country Report

Country Report

Traditional Toys and Games in Mexico

Jun 2018

During 2017, the most important licensed products for children above six years continued to be Paw Patrol with its consistent innovation by adding new characters, houses and scenarios such as space and the jungle. Cars and Toy Story for boys and ...

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Country Report

Country Report

Traditional Toys and Games in Canada

Jun 2018

Games and puzzles was the fastest growing category in traditional toys and games in 2017 as these products continued to interest all age groups. Canada’s population is ageing, with baby-boomers now accounting for around a 17% share. Many are not ...

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Country Report

Country Report

Traditional Toys and Games in the US

Jun 2018

In March 2018, after years of declining sales, Toys “R” Us – the largest dedicated traditional toys and games retailer in the US, and the only one with a truly national profile – announced it was liquidating its operations and shuttering all of its ...

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Country Report

Country Report

Traditional Toys and Games in India

Jun 2018

Licensing in traditional toys and games in India has increased in recent years in line with the growing exposure of children and parents alike to popular movies and TV shows such as Bahubali, Chota Bheem, Minions and Motu Patlu. This trend is ...

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Country Report

Country Report

Traditional Toys and Games in China

Jun 2018

The National Bureau of Statistics of China states that 17.2 million births were recorded nationwide in 2017, a decline of 630,000 on 2016. Despite this decline, baby and infant toys grew slightly faster than in 2016. With increasing concerns over ...

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