Traditional Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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LEGO in Toys and Games

Sep 2019

This report discusses the current state of play of LEGO’s traditional toys and games business at a global level, and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability to ...

US$570
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Country Report

Country Report

Traditional Toys and Games in India

Aug 2019

India is one of most populous countries in the world. About 5% of this population are infants aged 0-2-years-old, implying a huge customer base for baby and infant toys. This can be seen in baby and infant toys and games being one of the fastest ...

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Strategy Briefing

Strategy Briefing

Toys and Games Global Industry Overview

Jul 2019

Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

US$1,325
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Country Report

Country Report

Traditional Toys and Games in South Africa

Jul 2019

Children have become more active on video games and mobile devices and are spending more screen-time on television and online platforms such as DStv, Showmax, YouTube and Netflix that have popular child-specific content. 2018 was considered a tough ...

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Country Report

Country Report

Traditional Toys and Games in Singapore

Jul 2019

Growing popularity of blind collectibles is attributed in part to the surprise element of unwrapping a blind pack. Children enjoy the excitement, anticipation and suspense of opening a bag and finding a toy that is missing from their collection. ...

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Country Report

Country Report

Traditional Toys and Games in France

Jun 2019

Traditional toys and games performed poorly in 2018 with a number of contributing factors. Two major traditional toys and games retailers, La Grande Récré (Ludendo) and Toys’R’Us France Real Estate, entered into receivership in March and July 2018, ...

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Country Report

Country Report

Traditional Toys and Games in Malaysia

Jun 2019

Demand for traditional toys and games continued to be driven by millennial parents with more than one child in the family. These parents enjoy high disposable incomes and improved living standards, allowing them to invest in toys that they perceive ...

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Country Report

Country Report

Traditional Toys and Games in Brazil

Jun 2019

2018 was a good year for traditional toys and games, with sales surpassing industry expectations, despite a stagnating economic scenario. Having suffered one of the worst strikes in years and only starting to recover from a major economic crisis, ...

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Country Report

Country Report

Traditional Toys and Games in Indonesia

Jun 2019

In Indonesia, boys consume more toys and games than girls do, and toys for boys take up more space in stores. Toys for boys aged 0-12 are more common in action figures and accessories and construction, the categories that generated the highest share ...

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Country Report

Country Report

Traditional Toys and Games in Russia

Jun 2019

Traditional toys and games sales are struggling to achieve significant growth due to a clear consumer shift to cheaper products. This is linked to continual economic uncertainty, with households’ incomes fluctuating in constant 2018 terms throughout ...

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Country Report

Country Report

Traditional Toys and Games in Ukraine

Jun 2019

Traditional toys and games benefited from enhanced consumer purchasing power due to the economic recovery, growth in GDP and real average salaries in 2018. Both manufacturers and retailers increased their mark-ups to return them to the higher ...

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Country Report

Country Report

Traditional Toys and Games in the US

Jun 2019

In 2018, Toys “R” Us, the largest dedicated traditional toys and games retailer in the US, closed all its 800+ US stores. In response, many retailers scrambled to up their game, and traditional toys and games avoided a retail value decline in 2018. ...

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Country Report

Country Report

Traditional Toys and Games in Spain

Jun 2019

Traditional toys and games registered a retail value decline in 2018. Licensed products witnessed a particularly poor performance due to the lack of strong licenses during the year, especially around the Christmas period, as manufacturers focused ...

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Country Report

Country Report

Traditional Toys and Games in Italy

Jun 2019

Over the forecast period, traditional toys and games is expected to rebound from a drop in current value sales in 2018. However, low birth rates and an earlier take up of video games by children inform the anticipated decrease in value sales of baby ...

US$990
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Country Report

Country Report

Traditional Toys and Games in Mexico

Jun 2019

Traditional toys and games that can offer children the chance to take a break from playing video games and incorporate educational or creative factors while playing are becoming increasingly important to Mexican parents. Therefore, arts and crafts ...

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Country Report

Country Report

Traditional Toys and Games in Hong Kong, China

Jun 2019

The growing focus on Science, Technology, Robotics, Engineering, Arts and Math (STREAM) in schools in Hong Kong continues to boost growth in traditional toys and games. This is reflected in the growing popularity of pre-school electronic and STREAM ...

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Country Report

Country Report

Traditional Toys and Games in the Netherlands

Jun 2019

Although economic growth at the beginning of 2018 led to positive sales for traditional toys and games, consumer confidence in the economy started to wane towards the end of the year, leading to a sluggish overall performance for the category. ...

US$990
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Country Report

Country Report

Traditional Toys and Games in Poland

Jun 2019

In 2018, traditional toys and games continued to benefit from the strong Polish economy. Higher employment, rising salaries and the government’s new child benefit programme all served to increase consumer confidence and spending power, in turn having...

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Country Report

Country Report

Traditional Toys and Games in Thailand

Jun 2019

Traditional toys and games saw stronger growth in current value terms in 2018 compared to the previous year, which was driven in part by the country’s healthy economy. With low unemployment, low-level inflation and a hike in the minimum wage, ...

US$990
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Country Report

Country Report

Traditional Toys and Games in Turkey

Jun 2019

The challenges facing the Turkish economy in 2018 continue to hamper retail value sales of traditional toys and games as consumers struggle to cope with the devaluation of the Turkish lira and subsequent increases in unit prices across all ...

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