Traditional Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Traditional Toys and Games in Brazil

Sep 2020

While playing with traditional toys and games products was once perceived as an activity for children, older Brazilians have increasingly joined the table for play time. With the number of siblings falling in the country, more parents have become ...

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Traditional Toys and Games in Switzerland

Sep 2020

After having declined in 2018, in part due to an increase in cross-border shopping and competition from video games, traditional toys and games current value sales rebounded in 2019. The return to growth was supported by multiple factors, including ...

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Traditional Toys and Games in Canada

Aug 2020

While traditional toys and games continues to see slow current value growth, games and puzzles is still posting a healthy increase in sales as these products continue to interest all age groups. Canada’s population is ageing, with baby boomers not ...

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Traditional Toys and Games in the US

Aug 2020

Blind collectibles in both dolls and actions figures have generally been popular with consumers in the US. The main companies behind this growth derived many of their products from licenced properties, attracting many different consumers. The ...

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Traditional Toys and Games in the United Kingdom

Aug 2020

Disruption in the UK’s traditional toys and games market by conflicting factors in recent years resulted in further decline of current value sales in 2019. Continuous uncertainty over the outcomes of Brexit and general elections has significantly ...

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Traditional Toys and Games in Sweden

Aug 2020

Traditional toys and games witnessed ongoing value decline in 2019 as Swedish consumers continued to demonstrate a change in play patterns. There is a clearly growing preference for digital media and/or video games for entertainment, and from a ...

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Traditional Toys and Games in China

Aug 2020

Chinese parents are increasingly looking for more from the traditional toys and games that they purchase for their children, with education becoming a more integral part of the purchasing decision. This was reflected in the strong development of ...

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Company Profile

Company Profile

Mattel Inc in Toys and Games

Aug 2020

This company profile discusses Mattel‘s recent performance in toys and games, and examines its corporate strategy objectives. It considers Mattel’s strategy from initiatives related to girl empowerment to integration between physical and digital ...

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Traditional Toys and Games in Hong Kong, China

Aug 2020

In 2019 Hong Kong’s civil unrest caused many outlets to close, and some to go out of business completely. The Mong Kok district, where a significant number of shops selling toys and collectables are located, was where most of the protests and riots ...

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Traditional Toys and Games in Poland

Aug 2020

Traditional toys and games continued to record a stable performance in 2019, supported by a strong Polish economy, higher employment, and therefore rising salaries leading to increasing consumer confidence and disposable incomes. In addition, the ...

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Traditional Toys and Games in Indonesia

Aug 2020

In 2019, traditional toys and games required unconventional strategies to be undertaken in order to maintain strong growth, because with the emergence of mobile games on top of other video games, traditional toys and games are no longer the main ...

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Traditional Toys and Games in South Africa

Aug 2020

The weak economy, which culminated in a recession in mid-2018, was accompanied by increased cost of living, and VAT and fuel rises, challenging the disposable income of South African parents. Therefore, in 2019, parents had reduced budgets for ...

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Traditional Toys and Games in Turkey

Aug 2020

After many years of strong constant 2019 value growth over the review period, traditional toys and games suffered a minor decline in 2018 due to the devaluation of the local currency and consequent price hikes for imported products. However, the ...

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Traditional Toys and Games in Ukraine

Aug 2020

Traditional toys and games benefited from enhanced consumer purchasing power due to the economic recovery, growth in GDP and real average salaries in 2019. Consumers moved away from buying only “basic needs” type of traditional toys and games and ...

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Traditional Toys and Games in Taiwan

Aug 2020

Stronger growth was registered in the traditional toys and games category in 2019 compared with the previous year. This was underpinned by major categories from action figures and accessories, construction, alongside games and puzzles. Growth of the ...

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Traditional Toys and Games in Singapore

Aug 2020

Young Singaporean parents view toys as a way to both entertain and educate their children and have shown growing interest in adopting interactive and Science, Technology, Engineering and Mathematics (STEM) toys that help promote their children’s ...

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Traditional Toys and Games in the Netherlands

Aug 2020

Current value sales of traditional toys and games overall grew marginally in 2019 over prior year, consistent with the relatively steady, albeit sluggish, growth the category has recorded throughout the review period. On the other hand, there were ...

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Traditional Toys and Games in the United Arab Emirates

Aug 2020

Traditional toys and games continued to suffer from the increasingly available and popular child-friendly interactive and engaging gadgets and phone apps in 2019. Also, with the United Arab Emirates suffering tough economic times, many consumers ...

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Traditional Toys and Games in Romania

Aug 2020

In 2019, traditional toys and games sales performed strongly underpinned by rising purchasing power among Romanians and rapid diversification in the product offering. Indeed, retailers were selling various types of toys and games at a broad range of ...

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Traditional Toys and Games in the Philippines

Aug 2020

Despite the slowing birth rate, traditional toys and games continued to record strong current value growth in 2019, maintaining a trend seen for many years. Dolls and accessories remained the biggest category and also saw the fastest growth in this ...

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