Traditional Toys and Games

Traditional toys and games in Eastern Europe saw slow growth in 2017 after stagnation in 2015. Improving economic conditions and changing consumer preferences are reshaping the industry. The shift towards more technologically advanced and expensive ...

Asia Pacific remains the second-largest region of traditional toys and games’ sales value in the world, but leads other regions in terms of sales value growth. This report explores the toys and games market landscape, and the factors that influence ...

Nintendo saw a major revival of fortunes in 2017, as the launch of the Nintendo Switch made it the second largest company in video games in the year. After years of languishing Wii U sales, the company once more has a successful console on the ...

LEGO Group saw its first decline in many years in 2017, as headwinds in developed markets more than offset the company’s continued gains in emerging regions. The company continued to decline in 2018 due to the closure of Toys “R” Us stores, but ...

Value sales of traditional toys and games in Western Europe fell in 2017, due to a changing retailing landscape, the threat from video games, and underperformance by many licences. Declining birth rates in the region also put pressure on sales. ...

? The Latin America toy market began to recover in 2017 after declining over 2014-2016, as a result of widespread economic, political, and currency issues in the region. These issues were less pronounced in 2017, although certain habits, such as ...

The traditional toy market faced significant headwinds in 2017, but one bright spot in global growth was collectables, with products such as LOL Surprise! having a major impact on sales. The growth of collectables is being spurred by various factors,...

Hasbro Inc became the largest traditional toys and game company in the world in 2017, achieving the strongest growth among the top three companies. However, maintaining this position will be a difficult task in the years ahead. The loss of Toys “R” ...

Mattel lost its position as the top global traditional toy company in 2017, as continued declines across numerous major brands hindered the company. Early indicators in 2018 suggest that Mattel still has a long road to recovery, and will have to deal...

Toys and game retailing continued to see a shift from store based to internet retailing in 2017, as the migration from traditional toys stores to internet retailing continued as did the growth of mobile gaming. Toys “R” Us was forced to declare ...

2017 marked two different scenarios for traditional toys and games. In the first half of the year, decline followed by recovery in the second half offset the year’s losses. Some positive economic elements such as appreciation of Brazilian currency ...

Traditional toys and games is expected to continue registering modest value growth at constant 2017 prices over the forecast period. With Taiwan’s birth rate standing at just 8.7 births per 1,000 population, slow population growth and the declining ...

The global toys and games market continues to grow, as headwinds within the traditional toy space have been more than offset by the success of static consoles in video games. Traditional toys saw an uneven year in 2017, as growing demand for ...

Japan is currently experiencing a low birth rate and a rapidly ageing society. Whilst the declining population is having a negative impact on sales of traditional toys and games, the category still managed to record positive growth in 2017. This was ...

Traditional toys and games is set to record weaker retail value growth over the forecast period than that achieved over the review period when compared at constant 2017 prices. Younger children are likely to prefer video games rather than playing ...

Australian parents are increasingly concerned about the amount of time their children are spending in front of screens. Although they believe that children should grow up developing their IT skills, they also want them to experience a childhood ...

During 2017, the most important licensed products for children above six years continued to be Paw Patrol with its consistent innovation by adding new characters, houses and scenarios such as space and the jungle. Cars and Toy Story for boys and ...

Games and puzzles was the fastest growing category in traditional toys and games in 2017 as these products continued to interest all age groups. Canada’s population is ageing, with baby-boomers now accounting for around a 17% share. Many are not ...

In March 2018, after years of declining sales, Toys “R” Us – the largest dedicated traditional toys and games retailer in the US, and the only one with a truly national profile – announced it was liquidating its operations and shuttering all of its ...

Licensing in traditional toys and games in India has increased in recent years in line with the growing exposure of children and parents alike to popular movies and TV shows such as Bahubali, Chota Bheem, Minions and Motu Patlu. This trend is ...