Traditional Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

 
Global Company Profile

Mattel Inc in Toys and Games

Oct 2021

Mattel is poised for growth over the forecast period, despite competition from video games and streaming services. The company is repositioning itself as a family entertainment company, bringing digitalisation and product innovations into the…

USD 570
Country Report

Traditional Toys and Games in Canada

Sep 2021

Traditional toys and games were largely unaffected by COVID-19 in 2020, with current value growth up slightly compared with 2019. All the same, with stay-at-home orders in place for much of the year, certain products performed better than others.…

USD 990
Country Report

Traditional Toys and Games in the US

Aug 2021

With schools and nurseries closed during the lockdown, consumers bought more toys to entertain their children, such as dolls and accessories and model vehicles. There was also increased expenditure on games and puzzles as these proved popular among…

USD 990
Country Report

Traditional Toys and Games in Germany

Aug 2021

In 2020, German consumers turned to traditional toys and games to bring them comfort, joy and support and to help both children and adults cope with the challenges posed by COVID-19. This led to a spike in value sales in 2020, the strongest seen in…

USD 990
Country Report

Traditional Toys and Games in the United Kingdom

Jul 2021

With government restrictions on retailing resulting in the closure of traditional toys and games stores for long periods in 2020, retailers and manufacturers alike had to adjust their sales strategies. As major toy retailers had better-established…

USD 990
Country Report

Traditional Toys and Games in the Philippines

Jul 2021

Lockdown restrictions, such as the closure of non-essential businesses, limits on public transport, and a ban on minors going out, caused a decline in traditional toys and games in 2020.

USD 990
Country Report

Traditional Toys and Games in Switzerland

Jun 2021

COVID-19 provided a boost to the development of traditional toys and games in value terms in 2020. Indeed, the mandated closure of schools and the shift to online classes caused by the pandemic presented an opportunity for more parents to become more…

USD 990
Country Report

Traditional Toys and Games in South Africa

Jun 2021

Despite the severe financial crisis induced by the COVID-19 pandemic, traditional toys and games registered stable year-on-year value growth relative to the previous year. Since the pandemic forced the nation to remain under lockdown at home for a…

USD 990
Country Report

Traditional Toys and Games in Brazil

Jun 2021

The lower growth in current value sales of traditional toys and games category in 2020 is largely due to the closure of non-essential stores. With non-grocery specialists accounting for around half of the total sales value prior to 2020, the closure…

USD 990
Country Report

Traditional Toys and Games in Spain

Jun 2021

While home seclusion increased interest in some traditional toys and games as consumers were forced to spend more time indoors, the COVID-19 pandemic negatively impacted overall sales in 2020. This was partly due to the closure of non-essential…

USD 990
Country Report

Traditional Toys and Games in Mexico

Jun 2021

In 2020, sales of traditional toys and games declined by 14%, compared to a growth of 8% in 2019. This slowdown was the direct result of the outbreak of COVID-19 in the country, with

USD 990
Country Report

Traditional Toys and Games in Italy

May 2021

Traditional toys and games faces increasing pressure in Italy, and lockdown exacerbated this. Toys and games specialists were forced to close, while supermarkets and hypermarkets were prohibited from selling these products as they were considered…

USD 990
Country Report

Traditional Toys and Games in Indonesia

May 2021

Traditional toys and games was one of many consumer goods categories to suffer in the Indonesian market in 2020 as a result of the COVID-19 crisis. Measures introduced to curb the spread of the disease had a marked economic impact, increasing…

USD 990
Country Report

Traditional Toys and Games in Singapore

May 2021

When discussing traditional toys and games’ performance during the pandemic, a distinction needs to be made between Western and Asian countries. The news and social media often portrayed a strong sales performance as people were looking for…

USD 990
Country Report

Traditional Toys and Games in Malaysia

May 2021

The first period of lockdown saw a significant level of demand for traditional toys and games as consumers looked for new ways to entertain themselves and their children while confined to their homes. However, this was not sufficient to compensate…

USD 990
Country Report

Traditional Toys and Games in China

May 2021

The traffic slump in offline stores and consumers’ tightened budget on the back of COVID-19 led demand for traditional toys and games to sink in 2020, in contrast to the positive growth since the early 2010s. Consumers had to spend more time at…

USD 990
Country Report

Traditional Toys and Games in Ukraine

May 2021

Traditional toys and games were negatively impacted by COVID-19 in 2020, with a significant drop in current value sales. The lockdown imposed as a result of the pandemic and ongoing social distancing measures resulted in consumers spending more time…

USD 990
Country Report

Traditional Toys and Games in Turkey

May 2021

The impact of the COVID-19 pandemic positively affected sales of traditional toys and games in 2020. Due to the lockdown and school closures, children were stuck at home with little to do. Parents bought toys and games to help entertain and educate…

USD 990
Country Report

Traditional Toys and Games in Poland

May 2021

Demand for games and puzzles products surged in 2020 as consumers looked for new forms of entertainment during long periods of home confinement and rediscovered the variety of boardgames available. The category was able to build on notable…

USD 990
Country Report

Traditional Toys and Games in Japan

May 2021

Following the outbreak of COVID-19 the Japanese government moved to encourage consumers to exercise social distancing and to limit their movements outside the home where possible. This included a move to work-from-home arrangements and home studying,…

USD 990
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More