Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Traditional toys and games posted double-digit current value growth in 2022, which was particularly driven by the strong performances of categories such as action figures and accessories, games and puzzles, plush, and model vehicles. As in 2021, some…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…