Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…
Traditional toys and games has been making great efforts towards sustainability in recent years, with several important initiatives taking place in the US. For instance, manufacturers are working to reduce packaging waste, as consumers are aware of…
The growth in sales during 2022 was hindered by high inflation, which put pressure on consumer budgets. The rising cost of essential items like groceries resulted in reduced spending on discretionary items such as toys and games. Consequently, volume…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…