Parents globally have started to purchase traditional toys & games that contribute to their child’s physical and mental development. Rising obesity concerns and increased urbanisation have fuelled physical development toys, while science, technology, engineering and maths (STEM) toys have been favoured by parents who want to ensure that their child will be competitive academically. With new products being developed, child development toys will become a focal point for retailers & manufacturers.
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One of the major factors driving an increase in the sales of physical activity toys in emerging markets is the growth in urban households. Growing urban populations are pushing parents to find new ways to keep their children active.
In developed markets, there have been numerous reports of rising numbers of obese and overweight children. At the same time, fears of injury have reduced sports participation. This has led many parents to seek ways to keep their children physically active, supporting growth in sales of outdoor and sports toys.
Many children in developing nations continue to lag behind developed counterparts in terms of maths and science skills, according to international standardised testing. This has led to a focus in many of these countries on toys targeted at developing basic skills.
Parents in developed countries have become very concerned to get their children ready for a highly competitive college market. As such, they are looking to foster early education development in children with arts and crafts products.
Retailers are looking to benefit from the growth of development-focused parents. Amazon, for example, has created a new area of its website devoted to STEM products, while sporting goods stores are stocking more toys to appeal to parents.
Child development toys are expected to see strong growth in both STEM and physical activity products.