Strategy Briefing

Transportation in Western Europe

Oct 2018

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About This Report

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Europe is the third-largest region globally for travel transportation by value. As a mature market it saw slow but steady growth over 2013-2018. Europeans were loyal to their national scheduled airlines, however low-cost carriers were gaining share, and competition from them will intensify as they increasingly enter the long-haul sector. Meanwhile, cruises have the potential to be the next big growth area. Performance is expected to be resilient, though Brexit is a factor for uncertainty.

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Overview

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Key Findings

Mature market with stable demand

Western Europe is the third-largest region globally for travel transportation, giving the region a relatively high expenditure per capita. It is, however, a highly mature market with only a 2% CAGR over 2013-2018. Thus, opportunities in Western Europe arise from established high volumes rather than expanding demand.

Low-cost airlines represent fastest growing category in most markets

Scheduled airlines were by far the dominant form of transportation across Western Europe. However, they were facing increased competition from the more dynamic low cost carriers, which represented the fastest growing category in most markets. There remains much untapped potential in low-cost carriers, especially in the emerging low-cost long-haul space.

Cruises have potential to be next big growth category

Cruises represented by far the largest contributor to growth in the major German market. Furthermore, they were the fastest or second-fastest growing category in several markets, including Spain and Switzerland. With increased consumer awareness cruises could emerge as the next big growth area in Western Europe.

Consumer loyalty to scheduled flag carrier airlines

low-cost players Ryanair and easyJet, which had established a presence throughout Western Europe. However, there is still room for new entrants, as shown by Norwegian’s progress. Europeans remained loyal to their national airlines with very little change amongst the top six players. The exception was the

Growth to remain resilient over forecast period

Steady forecast growth is expected across Western Europe. Business activity and consumer confidence are rising. Meanwhile, holidays remain high on consumers’ spending priorities. The outcome of the Brexit negotiations remains a factor for uncertainty, which could either restrain or boost demand in the short term.

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Introduction

Scope

Key findings

Regional Overview

Western Europe: a mature market yet with room for growth

Stable growth set to remain over forecast period

Scheduled airlines maintained growth despite increased competition

Low-cost carriers pose increasing challenge to scheduled airlines

Long haul the next growth driver for low-cost carriers

Cruises the next big growth area in Western Europe?

Scheduled airlines remain most significant contributor to growth

Leading Companies and Brands

Western Europeans remain loyal to their scheduled flag carriers

Low-cost carrier sales spread across the continent

Turkish Airlines and Norwegian gain share in otherwise stable market

Forecast Projections

Stable growth to continue across Western Europe’s key markets

Emerging market Turkey to show strongest growth in the region

Growth forecast across the region – but drivers vary by country

Country Snapshots

Germany: market context

Germany: competitive landscape

France: market context

France: competitive landscape

The United Kingdom: market context

The United Kingdom: competitive landscape

Italy: market context

Italy: competitive landscape

Spain: market context

Spain: competitive landscape

Austria: market context

Austria: competitive and retail landscape

Belgium: market context

Belgium: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Finland: market context

Finland: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Ireland: market context

Ireland: competitive and retail landscape

The Netherlands: market context

The Netherlands: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Switzerland: market context

Switzerland: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

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Megatrends

Strategy Briefing

Transportation in Western Europe

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About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Mature market with stable demand

Low-cost airlines represent fastest growing category in most markets

Cruises have potential to be next big growth category

Consumer loyalty to scheduled flag carrier airlines

Growth to remain resilient over forecast period

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Western Europe: a mature market yet with room for growth

Stable growth set to remain over forecast period

Scheduled airlines maintained growth despite increased competition

Low-cost carriers pose increasing challenge to scheduled airlines

Long haul the next growth driver for low-cost carriers

Cruises the next big growth area in Western Europe?

Scheduled airlines remain most significant contributor to growth

Leading Companies and Brands

Western Europeans remain loyal to their scheduled flag carriers

Low-cost carrier sales spread across the continent

Turkish Airlines and Norwegian gain share in otherwise stable market

Forecast Projections

Stable growth to continue across Western Europe’s key markets

Emerging market Turkey to show strongest growth in the region

Growth forecast across the region – but drivers vary by country

Country Snapshots

Germany: market context

Germany: competitive landscape

France: market context

France: competitive landscape

The United Kingdom: market context

The United Kingdom: competitive landscape

Italy: market context

Italy: competitive landscape

Spain: market context

Spain: competitive landscape

Austria: market context

Austria: competitive and retail landscape

Belgium: market context

Belgium: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Finland: market context

Finland: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Ireland: market context

Ireland: competitive and retail landscape

The Netherlands: market context

The Netherlands: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Switzerland: market context

Switzerland: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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