Strategy Briefing

Travel 2016 Key Insights

42 pages, Sep 2016

US$1,325

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About This Report

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The travel industry is once again in the grip of major upheaval, with rising geopolitical tensions, the spill-over effects of the Middle East conflict, giving rise to mass migration and terrorist attacks. This report takes a look at the impact of such atrocities and the UK’s recent Brexit vote on tourism demand. With the sands constantly shifting, we assess where disruption gives rise to growth opportunities, as consumers increasingly seek value for money products, delivered 24/7 across multiple

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Travel at the epicentre

The travel industry is highly susceptible to external shocks, and 2016 has served up a host of geopolitical tensions, including mass migration and conflict. However, the industry is resilient, with 4% growth in trips taken internationally and domestically, driven especially by Asia, stealing a march on Europe.

Terrorism takes its toll

Travel continues to be a target for terrorist attacks across the world. Atrocities cause a short, sharp decline followed by a rebound. However, sustained and frequent attacks, as in Turkey and Egypt, have a more long-term effect.

Brexit shockwaves

The UK’s decision to leave the EU has led to high levels of uncertainty, casting dark shadows over the UK economy. The depreciation of sterling will constrain the UK outbound market significantly, but will be a boon for inbound travel.

Asia packs a punch

With Europe and North America looking inward, Asia and China continue to hold great future promise, as Asian travellers venture beyond their region. Huge untapped potential exists in populous nations like India and Indonesia.

Disruptor alert

Short-term rentals have proved their success, with over 50% online penetration and sales worth US$65 billion in 2015, having overtaken the well-established budget hotel category, giving hotels a run for their money for price/value.

Mobile for the masses

The sheer rate of mobile travel sales adoption has been impressive, and it is now a mainstream booking channel. By 2020, online travel will account for over 45% of total sales, and mobile will account for 40% of online sales.

Green light ahead

2017 is the International Year of Sustainable Tourism for Development. The travel industry is well placed to build on successes, but more needs to be done to reduce revenue leakage and promote sustainable tourism practices.

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Introduction

Scope

Key findings

Shocks, spills and thrills

Travel flies in the face of fear

Tourism demand yet to peak

Destinations on a geopolitical rollercoaster

Timeline of major atrocities in Europe

Middle East still at the mercy of conflict

Migration: Humanitarian crisis on an unprecedented scale

Health scare complications

Scales tilt in Asia’s favour, with positive widespread effects

China outbound is a great opportunity but not a panacea

Looking to China and beyond for long-term growth

Continued diversification to safeguard tourism demand

Brexit: boom or bust?

The UK strikes out alone

High levels of uncertainty lead to downside risks

UK shaken and stirred by Brexit

London’s business crown faces stiff competition

Keeping the skies open for business

I mpact of Brexit on travel through multiple lenses

UK to focus on its value for money proposition

Disorderly Brexit scenario undermines outbound potential

Brexit or bust?

Brexit shockwaves felt across the world

Destinations at risk from UK fallout

Currency depreciation to stifle UK outbound tourism

Disruption breeds growth

Global product powerhouses of lodging and airlines

Transformation of mid-market hotels helps drive sales

Short-term rentals give hotels a run for their money

Scheduled airlines still an attractive proposition

Digital propulsion as offline fades out

Mobile platform has not reached critical mass

Asia’s impressive mobile prowess

Online travel agencies tower over traditional players

Byte-sized disruptive innovation

Who gives a fun UX (user experience)?

Sustainable tourism development gets the green light

Positive personal impact matters #DoYourBit

In-trip spending reveals suitability for travel impact monitoring

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Megatrends

Strategy Briefing

Travel 2016 Key Insights

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Travel at the epicentre

Terrorism takes its toll

Brexit shockwaves

Asia packs a punch

Disruptor alert

Mobile for the masses

Green light ahead

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Shocks, spills and thrills

Travel flies in the face of fear

Tourism demand yet to peak

Destinations on a geopolitical rollercoaster

Timeline of major atrocities in Europe

Middle East still at the mercy of conflict

Migration: Humanitarian crisis on an unprecedented scale

Health scare complications

Scales tilt in Asia’s favour, with positive widespread effects

China outbound is a great opportunity but not a panacea

Looking to China and beyond for long-term growth

Continued diversification to safeguard tourism demand

Brexit: boom or bust?

The UK strikes out alone

High levels of uncertainty lead to downside risks

UK shaken and stirred by Brexit

London’s business crown faces stiff competition

Keeping the skies open for business

I mpact of Brexit on travel through multiple lenses

UK to focus on its value for money proposition

Disorderly Brexit scenario undermines outbound potential

Brexit or bust?

Brexit shockwaves felt across the world

Destinations at risk from UK fallout

Currency depreciation to stifle UK outbound tourism

Disruption breeds growth

Global product powerhouses of lodging and airlines

Transformation of mid-market hotels helps drive sales

Short-term rentals give hotels a run for their money

Scheduled airlines still an attractive proposition

Digital propulsion as offline fades out

Mobile platform has not reached critical mass

Asia’s impressive mobile prowess

Online travel agencies tower over traditional players

Byte-sized disruptive innovation

Who gives a fun UX (user experience)?

Sustainable tourism development gets the green light

Positive personal impact matters #DoYourBit

In-trip spending reveals suitability for travel impact monitoring

Why buy this report?

Want to find out more about this report?

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