Travel and Tourism in Kiribati

Strong promotions contribute to strong performance

2013 saw further growth and development in regards to the Kiribati travel and tourism industry. The number of inbound tourist arrivals increased, along with tourism expenditure. Strong promotions in key markets such as Australia contributed to growth as tourists became more aware of Kiribati as a viable tourist destination.

Infrastructure developments are essential for growth

2012-2013 saw infrastructure investment in key travel and tourism areas such as airports and seaports. This is expected to continue during the forecast period as Kiribati’s government understands the key role that such infrastructure plays. Improved infrastructure is forecast to attract more airlines and cruise liners, along with improving domestic transportation between Kiribati islands and atolls. It will benefit both domestic and inbound tourists and is forecast to in positive growth in inbound tourism arrival numbers and value sales.

Travel accommodation evolves and expands to meet increased demand

The review period introduction of the Mauri Mark programme has improved accommodation standards in Kiribati and has contributed positively to the industry. In addition, whilst online travel accommodation sales remain minimal, online marketing capabilities are increasing. Furthermore, new travel accommodation outlets are being developed and existing outlets are being improved and expanded to meet increased demand.

Airlines increase access to the remote Kiribati islands

Both domestic and international airlines increased their Kiribati capabilities in 2012-2013. New connections from Australia were established, which is a key source market for Kiribati, along with the neighbouring Marshall Islands and Nauru. In addition, Kiribati’s national carrier also improved and expanded its fleet by purchasing new airplanes in 2013 to improve domestic airline connections between islands.

Healthy outlook expected through niche markets, promotion and development

Whilst expected to remain small, the Kiribati travel and tourism industry has a bright outlook. Increasing promotion of the remote nation in key markets is forecast to result in increased awareness of Kiribati as a desired tourist destination. In addition, proposed infrastructure developments, eco-tourism, adventure tourism and the expansion of new tourism destinations in lesser-known, more remote Kiribati islands are all key forecast drivers for the nation’s travel and tourism industry.

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