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Country Report

Travel in

Travel and Tourism in Liberia

19 pages, Feb 2015

US$660

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Ecotourism: the “next big thing” in Liberia

Despite the destruction caused by the last civil war, Liberia has a huge and protected environmental biodiversity. In addition to its main cities, its natural attractions such as wildlife, stunning beaches and landscape diversity are major attractions for international tourists seeking new adventures. Through the Liberia Programme and the Eco-tourism Development project, the Liberian Government promotes the conservation of biodiversity and community development; this is a public initiative that has been helping to improve the country’s image, thereby increasing its appeal to tourists.

US$11 million to improve hotel quality

The lack of quality hotels affects the country’s image amongst international tourists. However, an estimated US$11 million will allow the construction of a 5-star hotel at Roberts International Airport. The opening of the lavish Royal Grand aims to attract tourists with a higher level of income and helps meet the growing demand for high-quality accommodation.

Natural resources create business opportunities

Liberia is rich in natural resources, including palm oil, iron, timber, gold, diamonds and other raw materials. These materials provide profitable investment opportunities for international organisations. The country already attracts large numbers of business travellers and will continue to attract those who wish to explore the potential of previously-unknown resources.

Ebola outbreak takes its toll on travel and tourism in Liberia

Despite the positive performances seen in travel and tourism in Liberia over the review period, the Ebola outbreak has posed a major threat to its development, with travel restrictions dampening the region’s economy, particularly travel and tourism. According to the WHO’s Ebola situation report from 10 December 2014, Ebola incidence is now decreasing in Liberia; furthermore, the Liberian Government has a target of the end of February 2015 for declaring the country Ebola free.

Once containment happens, it is likely that the positive news will be widespread, alleviating fears about the virus in Africa, particularly Liberia, Guinea and Sierra Leone. It is during this time that private and public players in Africa should work together to promote Africa to international tourists, who will be much more likely to come once the threat of the virus is contained although tourist levels are unlikely to return to pre-Ebola levels anytime during the forecast period.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Liberia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Liberia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Liberia for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Liberia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Liberia?
What are the major brands in Liberia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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