Despite the destruction caused by the last civil war, Liberia has a huge and protected environmental biodiversity. In addition to its main cities, its natural attractions such as wildlife, stunning beaches and landscape diversity are major attractions for international tourists seeking new adventures. Through the Liberia Programme and the Eco-tourism Development project, the Liberian Government promotes the conservation of biodiversity and community development; this is a public initiative that has been helping to improve the country’s image, thereby increasing its appeal to tourists.
The lack of quality hotels affects the country’s image amongst international tourists. However, an estimated US$11 million will allow the construction of a 5-star hotel at Roberts International Airport. The opening of the lavish Royal Grand aims to attract tourists with a higher level of income and helps meet the growing demand for high-quality accommodation.
Liberia is rich in natural resources, including palm oil, iron, timber, gold, diamonds and other raw materials. These materials provide profitable investment opportunities for international organisations. The country already attracts large numbers of business travellers and will continue to attract those who wish to explore the potential of previously-unknown resources.
Despite the positive performances seen in travel and tourism in Liberia over the review period, the Ebola outbreak has posed a major threat to its development, with travel restrictions dampening the region’s economy, particularly travel and tourism. According to the WHO’s Ebola situation report from 10 December 2014, Ebola incidence is now decreasing in Liberia; furthermore, the Liberian Government has a target of the end of February 2015 for declaring the country Ebola free.
Once containment happens, it is likely that the positive news will be widespread, alleviating fears about the virus in Africa, particularly Liberia, Guinea and Sierra Leone. It is during this time that private and public players in Africa should work together to promote Africa to international tourists, who will be much more likely to come once the threat of the virus is contained although tourist levels are unlikely to return to pre-Ebola levels anytime during the forecast period.
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When you purchase this report, you also get the data and the content from these category reports in Liberia for free:
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
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