Travel in
Liberia

Country Report

Executive Summary

Feb 2015
Ecotourism: the “next big thing” in Liberia

Despite the destruction caused by the last civil war, Liberia has a huge and protected environmental biodiversity. In addition to its main cities, its natural attractions such as wildlife, stunning beaches and landscape diversity are major attractions for international tourists seeking new adventures. Through the Liberia Programme and the Eco-tourism Development project, the Liberian Government promotes the conservation of biodiversity and community development; this is a public initiative that has been helping to improve the country’s image, thereby increasing its appeal to tourists.

US$11 million to improve hotel quality

The lack of quality hotels affects the country’s image amongst international tourists. However, an estimated US$11 million will allow the construction of a 5-star hotel at Roberts International Airport. The opening of the lavish Royal Grand aims to attract tourists with a higher level of income and helps meet the growing demand for high-quality accommodation.

Natural resources create business opportunities

Liberia is rich in natural resources, including palm oil, iron, timber, gold, diamonds and other raw materials. These materials provide profitable investment opportunities for international organisations. The country already attracts large numbers of business travellers and will continue to attract those who wish to explore the potential of previously-unknown resources.

Ebola outbreak takes its toll on travel and tourism in Liberia

Despite the positive performances seen in travel and tourism in Liberia over the review period, the Ebola outbreak has posed a major threat to its development, with travel restrictions dampening the region’s economy, particularly travel and tourism. According to the WHO’s Ebola situation report from 10 December 2014, Ebola incidence is now decreasing in Liberia; furthermore, the Liberian Government has a target of the end of February 2015 for declaring the country Ebola free.

Once containment happens, it is likely that the positive news will be widespread, alleviating fears about the virus in Africa, particularly Liberia, Guinea and Sierra Leone. It is during this time that private and public players in Africa should work together to promote Africa to international tourists, who will be much more likely to come once the threat of the virus is contained although tourist levels are unlikely to return to pre-Ebola levels anytime during the forecast period.

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Travel and Tourism in Liberia

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Liberia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Liberia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Liberia for free:

  • Car Rental

  • Health and Wellness Tourism

  • Tourism Flows Domestic

  • Tourism Flows Inbound

  • Tourism Flows Outbound

  • Tourist Attractions

  • Transportation

  • Travel Accommodation

  • Travel Retail

The Travel in Liberia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Travel in Liberia?
  • What are the major brands in Liberia?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

Travel and Tourism in Liberia

EXECUTIVE SUMMARY

Ecotourism: the “next big thing” in Liberia
US$11 million to improve hotel quality
Natural resources create business opportunities
Ebola outbreak takes its toll on travel and tourism in Liberia

BALANCE OF PAYMENTS

Table 1 Balance of Tourism Payments: Value 2008-2013

SWOT

Summary 1 Liberia: SWOT

MARKET DATA

Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
Table 3 Domestic Tourist Expenditure: Value and Growth 2008-2013
Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2013-2018
Table 6 Departures by Destination: Number of Trips 2008-2013
Table 7 Departures by Mode of Transport: Number of Trips 2008-2013
Table 8 Departures by Purpose of Visit: Number of Trips 2008-2013
Table 9 Outgoing Tourist Expenditure: Value and Growth 2008-2013
Table 10 Forecast Departures by Destination: Number of Trips 2013-2018
Table 11 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2013-2018
Table 14 Health and Wellness Tourism Sales: Value 2008-2013
Table 15 Forecast Health and Wellness Tourism Sales: Value 2013-2018
Table 16 Tourist Attractions Sales: Value 2008-2013
Table 17 Tourist Attractions Online Sales: Internet Transaction Value 2008-2013
Table 18 Forecast Tourist Attractions Sales: Value 2013-2018
Table 19 Forecast Tourist Attractions Online Sales: Internet Transaction Value 2013-2018

SOURCES

Summary 2 Research Sources

CAR RENTAL

Headlines
Trends
Prospects
Category Data
Table 20 Car Rental Sales: Value 2008-2013
Table 21 Car Rental Online Sales: Internet Transaction Value 2008-2013
Table 22 Forecast Car Rental Sales: Value 2013-2018
Table 23 Forecast Car Rental Online Sales: Internet Transaction Value 2013-2018

TOURISM FLOWS INBOUND

Headlines
Trends
Prospects
Category Data
Table 24 Arrivals by Country of Origin: Number of Trips 2008-2013
Table 25 Arrivals by Mode of Transport: Number of Trips 2008-2013
Table 26 Arrivals by Purpose of Visit: Number of Trips 2008-2013
Table 27 Incoming Tourist Receipts: Value and Growth 2008-2013
Table 28 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
Table 29 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
Table 30 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
Table 31 Forecast Incoming Tourist Receipts: Value and Growth 2013-2018
Table Internationall Arrivals by City 2008-2013

TRANSPORTATION

Headlines
Trends
Prospects
Category Data
Table 32 Transportation Sales by Category: Value 2008-2013
Table 33 Transportation Online Sales: Internet Transaction Value 2008-2013
Table 34 Forecast Transportation Sales by Category: Value 2013-2018
Table 35 Forecast Transportation Online Sales: Internet Transaction Value 2013-2018

TRAVEL ACCOMMODATION

Headlines
Trends
Prospects
Category Data
Table 36 Travel Accommodation Sales by Category: Value 2008-2013
Table 37 Travel Accommodation Online Sales: Internet Transaction Value 2008-2013
Table 38 Travel Accommodation Outlets by Category: Units 2008-2013
Table 39 Forecast Travel Accommodation Sales by Category: Value 2013-2018
Table 40 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2013-2018
Table 41 Forecast Travel Accommodation Outlets by Category: Units 2013-2018

TRAVEL RETAIL

Headlines
Trends
Prospects
Category Data
Table 42 Travel Retail Sales: Value 2008-2013
Table 43 Travel Retail Online Sales: Internet Transaction Value 2008-2013
Table 44 Forecast Travel Retail Sales: Value 2013-2018
Table 45 Forecast Travel Retail Online Sales: Internet Transaction Value 2013-2018