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Country Report

Travel in

Travel and Tourism in Madagascar

18 pages, May 2014

US$660

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Executive Summary

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Political climate improves but does not bring confidence to investors

With efforts by the government to re-establish peace after a political crisis in 2009, visitors have come back to the country. In terms of arrivals, inbound tourism is getting closer to the record numbers registered in 2008 before the 2009 coup. But, for investors, these positive changes are still not really reassuring, and the government, which depends on foreign investment, lacks the resources to develop the necessary conditions to boost travel and tourism. The government has implemented measures to control the price of fuel and launched mining and petrol extraction programs to boost the country’s economy.

Air transportation a priority to incoming tourism

The government is pushing the development of the country’s air infrastructure, with the reconstruction of Ivato International Airport in 2011-2012, in order to attract more tourists from Europe. It also plans to buy new aircraft for this purpose. These efforts are however being made to the detriment of the development of other modes of transport. Half of the country’s roads are of poor quality and do not allow inhabitants and tourists to travel across the island. This also hampers car rental development as tourists are obliged to stay in or close to the capital city.

Ecotourism is a promising trend

Ecotourism is seeing good development in Madagascar thanks to the presence of exciting natural sites, including 50 natural parks and reserves located on the island. This is combined with the presence of mid-priced travel accommodation outlets (2-star and 3-star suites within small cosy hotels) and French-speaking personnel. Ecotourism operators work in cooperation with local sustainable tourism associations, like Utopiks Loustiks. New hotels were also opened in 2012, and more ecotourism hotels are expected to open during the forecast period.

Business tourism is a potential source of growth

The majority of tourists come to the island for leisure tourism: many of them, who were originally from the island but currently live in France or other countries, have relatives in Madagascar. As for business tourism, it is expected to see growth in the forecast period due to political stability if there are no more clashes after the postponed presidential elections in 2013. New 4-star hotels are being built to attract high-value tourists to invest money in the country.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Madagascar with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Madagascar, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Madagascar for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Madagascar market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Madagascar?
What are the major brands in Madagascar?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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