Travel in
Nauru

Country Report

Executive Summary

Sep 2014
Detention centres drive travel and tourism growth

August 2012 saw the reopening of the controversial Australian-funded asylum seeker and refugee detention centres on Nauru, which had been closed in 2007-2008. As a result of the reopening, international arrivals in Nauru saw significant growth in 2012-2013 and whilst the majority of these were business travellers, positive flow-on effects occurred, especially in regards to travel accommodation and transportation.

Underdeveloped market haunted by the past

The intense phosphate mining of the small island of Nauru over many years has significant negative impacts on the country’s current travel and tourism industry. A substantial proportion of the small island’s land was significantly damaged due to the mining and has struggled to recover. Fauna is sparse on the island, many indigenous birds have disappeared or become endangered, there are no native land mammals and there are only approximately 60 recorded vascular plant species native to the island, none of which is endemic. All of this has strong negative impacts on attracting tourists to the once naturally beautiful Pacific Island nation.

Economic issues strongly restrict national travel and tourism budget

The nearly depleted phosphate reserves now produce little income for the undeveloped nation, which now largely relies on foreign aid for survival. As a result of the poor economic situation, travel and tourism strongly suffers. The government simply has very limited funding to invest in developing and implementing a sound strategic tourism strategy, in promoting travel and tourism to key foreign markets or in developing travel and tourism infrastructure such as port terminals, banks, hospitals, activities, hotels, travel agencies or internet cafés.

Low competition forecast to continue; however, opportunities for new players exist

As Nauruan travel and tourism remained significantly underdeveloped in 2013, the competitive environment remained low across all areas including transportation, travel accommodation and travel retail. However, if inbound arrivals increase as forecast, opportunities will present themselves in all areas for new players to enter the market to cater to increased demand.

Forecast period performance dependent on Australian politics

The current Australian government is in favour of the detention centres and is expected to expand such operations in Nauru. However, if the opposing political party takes power during the forecast period, a complete stop of the detention centre operations could occur. As Nauruan travel and tourism is largely dependent on the detention centres, its future performance will be largely determined by decisions made in Australia.

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Travel and Tourism in Nauru

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Discover the latest market trends and uncover sources of future market growth for the Travel industry in Nauru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Nauru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nauru for free:

  • Car Rental

  • Health and Wellness Tourism

  • Tourism Flows Domestic

  • Tourism Flows Inbound

  • Tourism Flows Outbound

  • Tourist Attractions

  • Transportation

  • Travel Accommodation

  • Travel Retail

The Travel in Nauru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Travel in Nauru?
  • What are the major brands in Nauru?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

Travel and Tourism in Nauru

EXECUTIVE SUMMARY

Detention centres drive travel and tourism growth
Underdeveloped market haunted by the past
Economic issues strongly restrict national travel and tourism budget
Low competition forecast to continue; however, opportunities for new players exist
Forecast period performance dependent on Australian politics

BALANCE OF PAYMENTS

Table 1 Balance of Tourism Payments: Value 2008-2013

SWOT

Summary 1 Nauru: SWOT

MARKET DATA

Table 2 Departures by Destination: Number of Trips 2008-2013
Table 3 Departures by Mode of Transport: Number of Trips 2008-2013
Table 4 Departures by Purpose of Visit: Number of Trips 2008-2013
Table 5 Outgoing Tourist Expenditure: Value and Growth 2008-2013
Table 6 Forecast Departures by Destination: Number of Trips 2013-2018
Table 7 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
Table 8 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
Table 9 Forecast Outgoing Tourist Expenditure: Value and Growth 2013-2018

SOURCES

Summary 2 Research Sources

CAR RENTAL

Trends

TOURISM FLOWS INBOUND

Headlines
Trends
Prospects
Category Data
Table 10 Arrivals by Country of Origin: Number of Trips 2008-2013
Table 11 Arrivals by Mode of Transport: Number of Trips 2008-2013
Table 12 Arrivals by Purpose of Visit: Number of Trips 2008-2013
Table 13 Incoming Tourist Receipts: Value and Growth 2008-2013
Table 14 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
Table 15 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
Table 16 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
Table 17 Forecast Incoming Tourist Receipts: Value and Growth 2013-2018

TRANSPORTATION

Headlines
Trends
Prospects
Category Data
Table 18 Transportation Sales by Category: Value 2008-2013
Table 19 Forecast Transportation Sales by Category: Value 2013-2018

TRAVEL ACCOMMODATION

Headlines
Trends
Prospects
Category Data
Table 20 Travel Accommodation Sales by Category: Value 2008-2013
Table 21 Travel Accommodation Outlets by Category: Units 2008-2013
Table 22 Forecast Travel Accommodation Sales by Category: Value 2013-2018
Table 23 Forecast Travel Accommodation Outlets by Category: Units 2013-2018

TRAVEL RETAIL

Headlines
Trends
Prospects
Category Data
Table 24 Travel Retail Sales: Value 2008-2013
Table 25 Forecast Travel Retail Sales: Value 2013-2018