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Country Report

Travel in

Travel and Tourism in New Caledonia

20 pages, Aug 2014

US$660

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Political battle for independence

New Caledonia is a special overseas territory of France whose Congress may call for an independence referendum following its Congressional elections in 2014. With pro-independence sentiment growing amongst local citizens, trade sources indicate that a referendum is inevitable before the “right to call” deadline in 2018. However, anti-independence groups have demonstrated strong resistance to this move. The political struggle between the two groups and the instability created in national governance could negatively impact travel and tourism over the forecast period.

Revised National Tourism Strategy

The National Tourism Office of New Caledonia continues to market New Caledonia as the “Pacific Heart” to differentiate itself from other mainstream Pacific Island destinations such as Fiji and Vanuatu. In order to move away from mass tourism, the National Tourism Office has adopted an alternative strategy of providing unique experience-type holidays for high-income Australian and New Zealand tourists. The core of the strategy involves promoting different gastronomy and adventure activities available on the island to supplement traditional relaxation packages.

Resurgence in French arrivals

As a French overseas territory, New Caledonia has always been a popular destination for tourists from France, but the number of arrivals in terms of trips has registered year-on-year declines in the wake of the global financial crisis of 2008 and again during the European financial crisis in 2011. In 2013, the number of trips in arrivals increased slightly, signalling recovery from both financial downturns. It is expected that the number of trips from French tourists over the forecast period will continue to rise as the economy in European nations strengthens.

Opportunity from Asian tourism

Despite a decline in the number of visitors from Japan in 2013, strong growth was observed in other Asian countries such as China and South Korea. With the boom of the Asian economy there is a growing class of wealthy tourists who are venturing to Pacific Islands for holidays. The new wave of Asian tourists is not attracted by wedding and honeymoon packages. In contrast, these tourists prefer well-planned tour and travel packages which include accommodation, food options and personal guides. Affluent Asian tourists are also particularly attracted to French luxury brands and seek this French connection through countries such as New Caledonia. There is significant opportunity to drive travel retail value sales through targeting such consumers.

New Caledonia more attractive for tourists

Despite growing competition from other Pacific destinations such as Fiji, New Caledonia will be increasingly attractive to international visitors, with strong growth forecast for Australian, New Zealander, and Japanese arrivals.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in New Caledonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in New Caledonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Caledonia for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in New Caledonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in New Caledonia?
What are the major brands in New Caledonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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