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Country Report

Travel in

Travel and Tourism in Réunion

18 pages, Dec 2013

US$660

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Executive Summary

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International tourist arrivals set a new record

Réunion experienced a new record in international arrivals in 2012, as a result of increasing marketing activities. The island has firmly established itself as an exotic destination for French and European holidaymakers. Furthermore, the island’s geographical position and its status as an overseas French department make Réunion an ideal hub for investors wishing to develop their activities with Africa, Asia, Europe, the Indian subcontinent and the Middle East.

Joint marketing of Indian Ocean islands helps promotion of the island

Réunion’s tourism authority, along with the tourist boards of Mauritius, Madagascar, the Seychelles, and Comoros, have been cooperating to market the Indian Ocean islands as a joint tourist destination under the Vanilla Islands concept, resulting in an increase in marketing activities, Partnering with the Seychelles for the Carnival International de Victoria has also increased exposure of Réunion as a destination. The national tourism board has also been promoting the island via different international fairs, such as Top Resa held in Paris (France) in 2012.

Increase in airline routes to boost passenger traffic

In February 2013, Air Austral began flights between Chennai and Réunion, with the aim of growing cultural, tourism and industry-specific links between Tamil Nadu and Réunion. This new route, the first direct one between the two destinations, offers great opportunities for partnerships and will reinforce Réunion’s already strong links with India. Also, the decision by Réunion-based Air Austral to start flights to Sydney after the sudden withdrawal by Air Mauritius from the Réunion-Sydney route will benefit the island through the arrivals of extra transit passengers and a rise in en route stopovers, especially if travellers take advantage of special offers introduced for this purpose.

Ecotourism becomes a high priority for Réunion’s travel and tourism industry

Réunion is aiming to develop an ecological tourism sector, with the objective of welcoming a total of 600,000 international tourists by 2020. Together with the French Government, Réunion is implementing a mobilisation plan for the development of green economy trade, with the view of strengthening tourism and other sectors. A number of European collaboration projects, such as research on tropical and subtropical biodiversity, are already underway. Starting in 2007, Réunion began implementing HYPERLINK "http://pedagogie2.ac-reunion.fr/svt/gerri_eng.pdf" \t "_blank" \o "gerri green energy revolution" project, aiming to be the first territory in the world where all low-carbon innovations are integrated into society, with this expected to happen by 2030.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Réunion with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Réunion, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Réunion for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Réunion market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Réunion?
What are the major brands in Réunion?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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