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Travel and Tourism in Senegal

19 pages, Sep 2014

US$660

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Executive Summary

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Political stability fuels travel and tourism performance

Compared to several other African countries, Senegal has a considerably democratic and stable government, which is in fact considered an example to follow for neighbouring countries. This stability and maturity has been reflected in the government’s investment in core markets which can help to grow the country’s economy, such as travel and tourism. In fact, Senegal has been investing in promoting itself abroad, this being evident from the increasing number of arrivals.

Tourism diversity appeals to tourists

Although the Senegalese travel and tourism market still has much room for development, the country’s diversity has been attracting a large number of tourists. Beautiful beaches and good weather, good nightlife and varied and internationally-recognised cuisine are just some of the factors which have been attracting tourists. At the same time, as several international companies have chosen Senegal for their African logistics hubs and headquarters, business tourism also plays an important role in the market’s overall performance.

International players inject know-how into the market

The Senegalese travel and tourism market has attracted internationally recognised companies, which have acknowledged the potential of the country’s tourist industry and consequently invested in it. France’s close relationship with Senegal has led to Europcar and Accor Group investing in the car rental and travel accommodation categories, respectively. This international know-how has enabled these categories to improve in terms of quality and thus competitiveness.

Online channel still underdeveloped

Despite the presence of such international players, the online channel in Senegal currently remains extremely underdeveloped. On the one hand, the country’s inhabitants do not have sufficient incomes to take regular holidays, while on the other internet penetration is weak, thus discouraging local companies from investing in online activities.

Senegalese government has high expectations for the country’s travel and tourism market

The Senegalese government is aware of the importance of the travel and tourism industry to the development of internal economy. As result, the current government´s objective is to increase the number of tourists to two million by 2019, Senegal is likely to focus on improving its infrastructure. Nonetheless, this goal is extremely ambitious according to trade experts.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Senegal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Senegal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Senegal for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Senegal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Senegal?
What are the major brands in Senegal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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