Travel and Tourism in Senegal

Political stability fuels travel and tourism performance

Compared to several other African countries, Senegal has a considerably democratic and stable government, which is in fact considered an example to follow for neighbouring countries. This stability and maturity has been reflected in the government’s investment in core markets which can help to grow the country’s economy, such as travel and tourism. In fact, Senegal has been investing in promoting itself abroad, this being evident from the increasing number of arrivals.

Tourism diversity appeals to tourists

Although the Senegalese travel and tourism market still has much room for development, the country’s diversity has been attracting a large number of tourists. Beautiful beaches and good weather, good nightlife and varied and internationally-recognised cuisine are just some of the factors which have been attracting tourists. At the same time, as several international companies have chosen Senegal for their African logistics hubs and headquarters, business tourism also plays an important role in the market’s overall performance.

International players inject know-how into the market

The Senegalese travel and tourism market has attracted internationally recognised companies, which have acknowledged the potential of the country’s tourist industry and consequently invested in it. France’s close relationship with Senegal has led to Europcar and Accor Group investing in the car rental and travel accommodation categories, respectively. This international know-how has enabled these categories to improve in terms of quality and thus competitiveness.

Online channel still underdeveloped

Despite the presence of such international players, the online channel in Senegal currently remains extremely underdeveloped. On the one hand, the country’s inhabitants do not have sufficient incomes to take regular holidays, while on the other internet penetration is weak, thus discouraging local companies from investing in online activities.

Senegalese government has high expectations for the country’s travel and tourism market

The Senegalese government is aware of the importance of the travel and tourism industry to the development of internal economy. As result, the current government´s objective is to increase the number of tourists to two million by 2019, Senegal is likely to focus on improving its infrastructure. Nonetheless, this goal is extremely ambitious according to trade experts.

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