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Learn moreSep 2014
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Compared to several other African countries, Senegal has a considerably democratic and stable government, which is in fact considered an example to follow for neighbouring countries. This stability and maturity has been reflected in the government’s investment in core markets which can help to grow the country’s economy, such as travel and tourism. In fact, Senegal has been investing in promoting itself abroad, this being evident from the increasing number of arrivals.
Although the Senegalese travel and tourism market still has much room for development, the country’s diversity has been attracting a large number of tourists. Beautiful beaches and good weather, good nightlife and varied and internationally-recognised cuisine are just some of the factors which have been attracting tourists. At the same time, as several international companies have chosen Senegal for their African logistics hubs and headquarters, business tourism also plays an important role in the market’s overall performance.
The Senegalese travel and tourism market has attracted internationally recognised companies, which have acknowledged the potential of the country’s tourist industry and consequently invested in it. France’s close relationship with Senegal has led to Europcar and Accor Group investing in the car rental and travel accommodation categories, respectively. This international know-how has enabled these categories to improve in terms of quality and thus competitiveness.
Despite the presence of such international players, the online channel in Senegal currently remains extremely underdeveloped. On the one hand, the country’s inhabitants do not have sufficient incomes to take regular holidays, while on the other internet penetration is weak, thus discouraging local companies from investing in online activities.
The Senegalese government is aware of the importance of the travel and tourism industry to the development of internal economy. As result, the current government´s objective is to increase the number of tourists to two million by 2019, Senegal is likely to focus on improving its infrastructure. Nonetheless, this goal is extremely ambitious according to trade experts.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Travel industry in Senegal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel industry in Senegal, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Senegal for free:
Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail
The Travel in Senegal market research report includes:
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Why buy this report?
This industry report originates from Passport, our
Travel And Tourism market research database.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.