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Travel and Tourism in Tonga

17 pages, Sep 2014

US$660

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Newly established Tonga Tourism Authority positive for Tonga travel and tourism

The Tonga Tourism Authority (TTA) was established in July 2013 and is expected to positively boost travel and tourism in Tonga. The TTA is responsible for designing and implementing the promotion of Tonga as a travel and tourism destination with the aim of raising awareness in key source markets. The formation of the TTA is part of the government’s increased focus on building the country’s tourism industry, which is now Tonga’s largest revenue earner.

Concerns over domestic flight issues negatively impact the country

Tonga’s domestic airline operations experienced a number of issues in 2013 related to political ties, competition, capacity, reliability and safety. Chatham Pacific ceased operations in March 2013, whilst Real Tonga began to operate domestic flights two days later. The New Zealand government felt that Real Tonga would create unfair competition and hence ceased operations of Chatham Pacific. The New Zealand government then issued travel advisories that domestic flights in Tonga were unsafe due to the MA-60 aircraft in the Real Tonga fleet. Furthermore, capacity and scheduling reliability issues were additional domestic airline issues in 2013.

Positive cruise market development seen

The December 2012 opening of the new cruise-dedicated Vuna wharf and increases in cruise-related promotions in key markets occurred as a result of the increased Tongan government focus on growing the country’s cruise market. These efforts resulted in growth in regards to international arrivals of cruise ships to Tonga, and the cruise market is expected to be a key source of travel and tourism growth for Tonga over the coming years.

Foreign investment regulation restricts travel accommodation growth

Tonga has restrictions in place in regards to foreign land ownership in the country, and this has restricted international operators from entering the market. High-quality accommodation outlets are most affected and a resultant shortage is apparent. International ownership of travel accommodation outlets is low and no significant changes are expected in regards to this situation in the short term.

Whale watching remains as a dominant attraction

The internationally acclaimed humpback whale watching and swimming on offer in Tonga continue to contribute significantly to the popularity of Tonga as a tourist destination. Being one of only three destinations globally in which travellers are able to swim with humpback whales is a strong positive note for travel and tourism in Tonga, and the popularity of whale watching is expected to continue in the years to come.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Tonga with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Tonga, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tonga for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Tonga market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Tonga?
What are the major brands in Tonga?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

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