Country Report

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Travel in Albania

19 pages, Oct 2015

US$660

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Executive Summary

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Albanian diaspora drives growth

With the exception of 2013, Albanian tourism grew at a double digit annual rate during the review period. Key factor for this growth was large Albanian diaspora. This growth allowed tourism players in Albania to explore the potential of other segments ie international visitors from large source markets such as EU countries or Turkey. Albanians are looking to attract these tourists with pristine beaches, new hotel developments and affordable prices.

Online bookings gain popularity

Online bookings became increasingly popular and grew faster than offline in all tracked travel parameters. International tourists drove the growth of online, but Albanians were also increasingly experimenting with the new format, particularly younger, well-educated segments of the population. Core population in Albania still made most of their travel reservations offline due to security concerns and limited penetration of debit/credit cards typically demanded for online transactions. Booking.com was the dominant player in online intermediaries.

Tourism becomes more competitive

Travel market in Albania was still very young in all its segments. Airlines demonstrates the entrepreneurial spirit. Poorly capitalised low cost airlines entered in 2013, with four airlines specialising in routes linking Albania with Italy, looking to profit from soaring growth in demand. Competition was fierce, which led to price wars and eventually only one player was still in operation in 2014. Investors were drawn to invest heavily in all segments of Albanian tourism with promise of strong growth, but most are barely surviving the increasingly competitive environment.

Cooperating with neighbours

Sarande region is the fastest-growing tourist destination in Albania. It is the most southern region in Albania, bordering with well-developed travel destinations in Greece. It used this opportunity, initially cooperating with Greek partners to organise one-day trips from sites like Corfu island, drawing in an international crowd which was attracted by its natural beauty and affordability. Many of those one-day trips were translated into longer stays, since solid travel infrastructure was built in the region.

Continued investment in tourism foreseen over forecast period

Albania will be one of the fastest-growing travel destinations in Europe over the forecast period, although growth will likely be weaker than in the review period. International investors will increasingly look to profit as the political climate in the country continues to improve. Main trends to look out for in Albania over the forecast period are finding Albania’s place in cruise ships’ itineraries, arrival of international hotel chains and development of facilities for active vacations such as amusement parks, mountain destinations and spas.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Albania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Albania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Albania for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Albania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Albania?
What are the major brands in Albania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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Travel in Albania

EXECUTIVE SUMMARY

Albanian diaspora drives growth

Online bookings gain popularity

Tourism becomes more competitive

Cooperating with neighbours

Continued investment in tourism foreseen over forecast period

SWOT

Summary 1 Destination Albania: SWOT

MARKET DATA

Table 1 Other Travel Modes: Value 2009-2014
Table 2 Forecast Other Travel Modes: Value 2014-2019
Table 3 Car Rental Sales: Value 2009-2014
Table 4 Forecast Car Rental Sales: Value 2014-2019
Table 5 Attractions: Value 2009-2014
Table 6 Forecast Attractions: Value 2014-2019

SOURCES

Summary 2 Research Sources

FLOWS

Headlines

Trends

Inbound and domestic
Outbound

Prospects

Category Data

Table 7 Inbound Arrivals: Number of Trips 2009-2014
Table 8 Inbound Arrivals by Country: Number of Trips 2009-2014
Table 9 Inbound Receipts: Value 2009-2014
Table 10 Forecast Inbound Arrivals: Number of Trips 2014-2019
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2014-2019
Table 12 Forecast Inbound Receipts: Value 2014-2019
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2009-2014
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2009-2014
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2009-2014
Table 16 Domestic Expenditure: Value and Growth 2009-2014
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2014-2019
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2014-2019
Table 21 Outbound Departures: Number of Trips 2009-2014
Table 22 Outbound Departures by Destination: Number of Trips 2009-2014
Table 23 Outbound Expenditure: Value 2009-2014
Table 24 Forecast Outbound Departures: Number of Trips 2014-2019
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2014-2019
Table 26 Forecast Outbound Expenditure: Value 2014-2019

AIRLINES

Headlines

Trends

Prospects

Category Data

Table 27 Airlines Sales: Value 2009-2014
Table 28 Forecast Airlines Sales: Value 2014-2019

LODGING

Headlines

Trends

Prospects

Category Data

Table 29 Lodging Sales: Value 2009-2014
Table 30 Lodging Outlets: Units 2009-2014
Table 31 Forecast Lodging Sales: Value 2014-2019
Table 32 Forecast Lodging Outlets: Units 2014-2019

INTERMEDIARIES

Headlines

Trends

Prospects

Category Data

Table 33 Intermediaries Sales: Value 2009-2014
Table 34 Forecast Intermediaries Sales: Value 2014-2019

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Megatrends

Country Report

Travel in Albania

New Report Guarantee

Executive Summary

New Report Guarantee

Albanian diaspora drives growth

Online bookings gain popularity

Tourism becomes more competitive

Cooperating with neighbours

Continued investment in tourism foreseen over forecast period

Samples

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Travel in Albania

EXECUTIVE SUMMARY

Albanian diaspora drives growth

Online bookings gain popularity

Tourism becomes more competitive

Cooperating with neighbours

Continued investment in tourism foreseen over forecast period

SWOT

MARKET DATA

SOURCES

FLOWS

Headlines

Trends

Prospects

Category Data

AIRLINES

Headlines

Trends

Prospects

Category Data

LODGING

Headlines

Trends

Prospects

Category Data

INTERMEDIARIES

Headlines

Trends

Prospects

Category Data

Why buy this report?

Want to find out more about this report?

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