Travel in Aruba

Aruba tourism booms

With increased airlift, island-wide hotel renovations and new projects under construction, along with Aruba Tourism Authority’s creative digital marketing strategies, Aruba tourists continued to visit and return to the island. Aruba’s GDP is more reliant on travel and tourism than any other nation, relative to size, in the world and because of this remains very active in promoting the destination online and offline. An island of contrasts, attracting couples, families and business travellers, Aruba cannot afford to lower its guard in maintaining its levels of service and attractions.

Aruba is the most popular digital destination in the Caribbean

Aruba was selected as the leader among 35 Caribbean islands for the overall "destination marketing index 2015" and number one among 10 Caribbean islands for its use of social media tool, Instagram. ATA has a dynamic approach to marketing Aruba and its innovative digital marketing strategies have positioned Aruba as the top Caribbean digital destination. It launched and received a Silver award for the “Happiness Builder”, a digital tool that allows visitors to enjoy trip planning with 100 videos featuring adventure, relaxation, romance and cultural activities in Aruba.

Hotel investments continue

As a part of Aruba’s island revitalisation and beautification project, more than US$100 million has been invested in hotel updates and US$50 million is planned for 2016 in hotel improvements. Examples include the new Hilton Aruba, Renaissance Aruba Resort and Casino with US$28.5 million in renovations, Holiday Inn Resort Aruba with $22 million in renovations, the Mill Resort and Suites with US$4 million invested and planned improvements of over US$100,000 per room, Talk of the Town Hotel and Beach Club with a US$4.5 million renovation, Occidental Grand Aruba and Manchebo Beach Resort and Spa, each with US$1 million investments and Bucuti & Tara Beach Resorts with a US$6 million upgrade.

Sustainability efforts remain strong

Aruba received a Magellan Award for its sustainability initiatives for the second consecutive year in 2015. The island took first place in "Destination Leadership" in green energy during the National Geographic Travel World Legacy Awards at ITB Berlin. As an example of Aruba’s sustainable action, the destination launched a new online version of an Embarkation-Disembarkation Card (ED-card) which visitors can fill out as soon as they book their flights. Also, hotels prioritise sustainable practices, with Divi Aruba a good example, which was constructed with solar heaters, sun-reflecting sliding doors and LED lighting.

Growth is not expected to slow down

Aruba has one of the highest rates of return visitors and the government and ATA have no plans to slow their marketing and promotion efforts. With new hotel investments, increased air connections, and local awareness of tourism importance, Aruba tourism shows no signs of slowing down.

Files are delivered directly into your account within a few minutes of purchase.