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Travel in Aruba

20 pages, Aug 2016

US$660

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Executive Summary

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Aruba tourism booms

With increased airlift, island-wide hotel renovations and new projects under construction, along with Aruba Tourism Authority’s creative digital marketing strategies, Aruba tourists continued to visit and return to the island. Aruba’s GDP is more reliant on travel and tourism than any other nation, relative to size, in the world and because of this remains very active in promoting the destination online and offline. An island of contrasts, attracting couples, families and business travellers, Aruba cannot afford to lower its guard in maintaining its levels of service and attractions.

Aruba is the most popular digital destination in the Caribbean

Aruba was selected as the leader among 35 Caribbean islands for the overall "destination marketing index 2015" and number one among 10 Caribbean islands for its use of social media tool, Instagram. ATA has a dynamic approach to marketing Aruba and its innovative digital marketing strategies have positioned Aruba as the top Caribbean digital destination. It launched and received a Silver award for the “Happiness Builder”, a digital tool that allows visitors to enjoy trip planning with 100 videos featuring adventure, relaxation, romance and cultural activities in Aruba.

Hotel investments continue

As a part of Aruba’s island revitalisation and beautification project, more than US$100 million has been invested in hotel updates and US$50 million is planned for 2016 in hotel improvements. Examples include the new Hilton Aruba, Renaissance Aruba Resort and Casino with US$28.5 million in renovations, Holiday Inn Resort Aruba with $22 million in renovations, the Mill Resort and Suites with US$4 million invested and planned improvements of over US$100,000 per room, Talk of the Town Hotel and Beach Club with a US$4.5 million renovation, Occidental Grand Aruba and Manchebo Beach Resort and Spa, each with US$1 million investments and Bucuti & Tara Beach Resorts with a US$6 million upgrade.

Sustainability efforts remain strong

Aruba received a Magellan Award for its sustainability initiatives for the second consecutive year in 2015. The island took first place in "Destination Leadership" in green energy during the National Geographic Travel World Legacy Awards at ITB Berlin. As an example of Aruba’s sustainable action, the destination launched a new online version of an Embarkation-Disembarkation Card (ED-card) which visitors can fill out as soon as they book their flights. Also, hotels prioritise sustainable practices, with Divi Aruba a good example, which was constructed with solar heaters, sun-reflecting sliding doors and LED lighting.

Growth is not expected to slow down

Aruba has one of the highest rates of return visitors and the government and ATA have no plans to slow their marketing and promotion efforts. With new hotel investments, increased air connections, and local awareness of tourism importance, Aruba tourism shows no signs of slowing down.

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Discover the latest market trends and uncover sources of future market growth for the Travel industry in Aruba with research from Euromonitor's team of in-country analysts.

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If you're in the Travel industry in Aruba, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Aruba for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Aruba market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Aruba?
What are the major brands in Aruba?

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This industry report originates from Passport, our

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Travel in Aruba

EXECUTIVE SUMMARY

Aruba tourism booms

Aruba is the most popular digital destination in the Caribbean

Hotel investments continue

Sustainability efforts remain strong

Growth is not expected to slow down

SWOT

Summary 1 Destination Aruba: SWOT

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Travel in Aruba

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Executive Summary

New Report Guarantee

Aruba tourism booms

Aruba is the most popular digital destination in the Caribbean

Hotel investments continue

Sustainability efforts remain strong

Growth is not expected to slow down

Samples

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Travel in Aruba

EXECUTIVE SUMMARY

Aruba tourism booms

Aruba is the most popular digital destination in the Caribbean

Hotel investments continue

Sustainability efforts remain strong

Growth is not expected to slow down

SWOT

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