In October 2015, Hurricane Joaquin hit the Bahamas. There were about 520 visitors staying throughout the Bahamas’ Family Islands when the storm hit the area. The Northern Bahamas were not impacted and the entire Bahamas focused on recovery efforts in the Central and Southern Bahamas. The Ministry of Tourism worked to let the world know that tourists were still welcome in order to avoid an even further decline in tourism.
Once campaigns are launched, it is no longer enough that they remain on television, radio, and on streets, with the Bahamas and other Caribbean islands now also relying on the internet to spread their messages. The Bahamas Ministry of Tourism launched the “Life is Grand” advertising campaign in 2015 and used YouTube to post a one minute ad, and social media to highlight the country’s ecological riches, natural wonders, adventures and vibrant culture available on Grand Bahama Island.
The Bahamas had been awaiting the grand opening of Baha Mar, which was initially set to open in December 2014 but was delayed. With 2,000 staff members employed to serve their awaited guests, the $3.5 billion resort filed for bankruptcy in July 2015. Baha Mar’s future remains uncertain although talks of major investors being interested in the property may mean it will open during the forecast period.
The Bahamas hosts once-a-year basketball games but it is seeking to become an established American sports outpost. In 2015, the Battle 4 Atlantis brought more than 5,000 fans into the islands during Thanksgiving week for a three-day tournament. A branch in the Ministry of Sports and Culture was launched called "Sports in Paradise" and it is looking for top notch sports events to be held in the Bahamas.
The United States Department of State Bureau of Diplomatic Security had Bahamas under the crime rating of critical in 2015. Despite government anti-crime incentives, New Providence had a significant increase in violent armed crimes in locations heavily visited by US tourists. If crime rates cannot be controlled, tourism inflows over the forecast period may suffer.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Travel industry in Bahamas with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel industry in Bahamas, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Bahamas for free:
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
The Travel in Bahamas market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our
Travel And Tourism market research database.
Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook