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Travel in Cayman Islands

19 pages, Aug 2016

US$660

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Executive Summary

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Limited growth in 2015

In 2014 growth in tourism in the Cayman Islands was very strong, setting the bar too high in terms of growth rates for 2015. Performance in 2015 broke records in terms of actual incoming tourists, whilst growth in percentage terms was limited compared to 2014. The capacity of the country’s infrastructure could be one constraint on more aggressive growth during the year. In addition, the islands face intense competition from other Caribbean destinations, which in turn are hosting events and promoting tourism differently to increase their arrivals in a more aggressive manner.

Underdeveloped online presence in the travel market

Online travel remained in the development stage in the Cayman Islands in 2015. Leading players in different categories of the tourism market have an important online presence, yet continued to enjoy more success in offline transactions. Some of the leading brands in the market use social media as a way of increasing loyalty and as a marketing tool.

Increasing capacity at Owen Roberts International Airport

The most notable activity to support tourism in 2015 in the Cayman Islands was the remodelling of the country’s Owen Roberts International Airport. The construction began in 2015 and should be completed by 2018. When the project is finalised, the airport should be 207,000 sq ft, compared to its current 77,000 sq ft. This development is very important for future growth of tourism revenues.

Health City could put Cayman Islands in the spotlight

In 2014 Health City was launched in the Cayman Islands. The medical facility is also aiming to develop an onsite hotel, dedicated to health tourism. The development of this project could put the Cayman Islands in the spotlight, as it would offer high-quality health services and accommodation for this type of tourism.

Investment in infrastructure to aid performance

Tourism in the Cayman Islands is expected to witness healthy growth over the forecast period, boosted by important investment to infrastructure and the overall tourism market in the territory. There were several important projects under development at the end of the review period, including the reconstruction of Owen Roberts International Airport to increase capacity.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Cayman Islands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Cayman Islands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cayman Islands for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Cayman Islands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Cayman Islands?
What are the major brands in Cayman Islands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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