Country Report

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Travel in Dominica

19 pages, Aug 2016

US$660

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Executive Summary

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Tourism negatively impacted by Erika storm

Dominica was hit by tropical storm Erika in August 2015, having a negative impact on the travel and tourism industry. Hotels and communications infrastructure suffered but the country was able to restore itself and bounce back rapidly, minimising the effects of the natural disaster.

Further use of internet to promote Dominica

Dominica has a good reputation on websites like TripAdvisor which has recognised some of the hotels in the island as members of its GreenLeader programme, which has contributed to increasing awareness for the destination. However, the government of Dominica also continues to make efforts to increase visibility over the internet by developing websites like www.dominicafestivals.com which gathers information about forthcoming events on the island, in order to help travellers to plan their activities in advance. As further efforts are required in order to increase the influx of visitors, the government will begin to use internet analytics to create more effective online advertising.

JetBlue and Seaborne Airlines sign a codeshare agreement

Direct flights to Dominica are scarce and in order to improve connectivity with other source markets, Seaborne Airlines and JetBlue signed a codeshare agreement at the end of 2015. This will enable travellers to find more connections to the island. JetBlue connections are made via San Juan, Puerto Rico and through Seaborne it covers some Caribbean destinations, including Dominica.

Dominica will see further expansion in lodging

The positive outlook for the tourism industry in Dominica along with the Citizenship by Investment Program is attracting new players into setting up lodging in the country. Hotels and other lodging in the country is mostly locally owned and operated and in general these outlets are small and mid-sized, without a presence of large chains or big resorts, but this is about to change. Under the Citizenship by Investment Program there are around five hotel projects that are either being considered or which have been approved by the government. Among the approved, there are two large hotels that will add nearly 200 rooms – the Hilton Tranquillity Beach Resort Dominica and the Cabrits Resort Kempinski at Douglas Bay – and these are expected to open their doors by 2018.

Positive outlook for Dominica’s travel and tourism industry

Dominica enjoys a strong positioning among the tourism destinations in the Caribbean. Adventure tourism will continue as one of the pillars for the development of the industry and the stronger promotion of cultural activities such as carnivals and festivals is likely to attract more visitors to the island. In addition, the government will place a strong focus on yachting which has plenty of potential for growth but which is still underdeveloped. As more yachts arrive to the island, it should have a positive impact on the country’s tourism industry, as visitors that arrive by these means tend to stay longer than average visitors.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Dominica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Dominica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Dominica for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Dominica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Dominica?
What are the major brands in Dominica?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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