Travel in Fiji

Inbound arrivals from China outnumber those from Western Europe

China was stable in fourth position in terms of arrivals to Fiji for a long time, but arrivals from the country overtook those from Western Europe for the first time in 2017. Asia Pacific remained the fastest growing region in terms of source markets for Fiji, continuing the strong performance of the region over the review period.

Internet bookings drive last-minute travel

With increased price comparison and booking conducted online across accommodation, airlines and tour operators by travellers, the timeframe for bookings decreased, with service providers finding that they have weeks, rather than months, between booking and check-in. The increased prevalence of last-minute travel, and the ability for travellers to benchmark their trip inclusions, led to more innovative offerings from wholesalers in terms of advertising and dynamic packaging.

Getting on-board with a global hotels industry disruptor

Given the appeal of Fiji for wedding/honeymoons and beach resort tourism in general, the hotels category remained strong in 2017. However, short-term rentals intermediary Airbnb contributed significantly to the 8% growth experienced by online value sales for short-term rentals in 2017.

Best practice in action with disaster recovery programmes

The Fijian travel industry is recognised as a leader in terms of disaster recovery programmes, with other industries looking to learn from its mitigation strategies, particularly in the aftermath of Tropical Cyclone Winston in February 2016. Central to this response is a proactive effort to bring together the key stakeholders in the tourism industry to communicate and utilise real-time weather alerts and, if necessary, to mobilise in the aftermath of a natural disaster such as tropical cyclones or flooding.

Interest from Asia Pacific to drive diversification of source countries

Future performance is expected to be generally positive for travel in Fiji, with growth in arrivals from Asia, particularly from China, likely to be the most noteworthy trend. A 9% CAGR for arrivals from China is expected over the forecast period, which is more than double the anticipated rate for the traditional source markets of Australia, New Zealand and the US in terms of number of trips.

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