Travel in Fiji

Tourism benefits from rise in inbound arrivals and further government investment

In 2019, Fiji’s travel industry continued to experience positive growth, driven by the ongoing rise in inbound arrivals, especially from its key source markets, Australia and New Zealand, but also from emerging source markets, the most significant of which is China. Fiji continues to diversify its tourism offer and increasingly includes niche activities to attract visitors who seek experiences and immersion in the local culture and heritage.

Digital innovation to enhance guest services and boost tourism

Players involved in promoting the tourism industry as well as those on the bookings side of travel, lodging and activities have used and increased their presence on online platforms for some time in order to promote Fiji as a destination and enable digitally-savvy travellers to research and make bookings and have all the information they need before and during travel. Players involved in the ultimate provision of guest services are finding they also increasingly need digital software to facilitate their smooth running.

Qantas expands international routes to Fiji while domestic travel is boosted by improved runway in Rotuma

In March 2019, Qantas added a new direct flight from Sydney to Nadi, in response to growing demand for a premium travel option to Fiji to accompany the evident increase in demand for premium holidays at the new or refurbished luxury properties on the islands. The new direct flight has already experienced significant demand, particularly in the school holidays.

Government invests in niche tourism activities and promoting Fijian products

The Fijian government recognises the vital importance of tourism to the country’s economy. In its National Development Plan (“Transforming Fiji”), the government sets out how it will develop and support the tourism industry during 2017-2021.

Further growth expected thanks to diversification and focus on luxury

The Fijian Tourism Development Plan, which will still be underway in the first half of the forecast period, aims to expand tourism in the country by focusing on different types of tourism, which include adventure, sports, weddings/honeymoons, conferences, wellness and cruises. The government will continue to ensure that the country hosts various international events such as golf tournaments and official conferences amid the ongoing promotion of Fiji abroad as a destination for both holidaymakers and business travellers.

Files are delivered directly into your account within a few minutes of purchase.