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Overview:
Understand the latest market trends and future growth opportunities for the Travel industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Tourism Flows
- Airlines
- Car Rental (Destination)
- Lodging
- Online Travel Sales and Intermediaries
If you're in the Travel industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Travel in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Travel in Georgia?
- Which are the leading companies in Travel in Georgia?
- How are companies responding to the impact of COVID-19 and accordant travel restrictions?
- How severe is the scale of the damage?
- Which travel sectors are proving the most resilient?
- How soon can recovery be expected?
- What are companies doing to innovate and future-proof against the crisis?
Travel in Georgia
EXECUTIVE SUMMARY
COVID-19 impact on travel
COVID-19 country impact
Company response to COVID-19: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries
What next for travel?
Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025
MARKET DATA
Table 1 Other Transport: Value 2015-2020
Table 2 Forecast Other Transport: Value 2020-2025
Table 3 Car Rental Sales: Value 2015-2020
Table 4 Forecast Car Rental Sales: Value 2020-2025
Table 5 Attractions and Experiences: Value 2015-2020
Table 6 Forecast Attractions and Experiences: Value 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS
Key Data Findings
2020 Impact
Tight COVID-19 controls hammer tourism flows and Georgian economy in 2020
Key source countries a cause for concern
Recovery and Opportunities
Government support can help faster recovery
Improvements to infrastructure can widen tourist base, support price development
Category Data
Table 7 Inbound Arrivals: Number of Trips 2015-2020
Table 8 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 9 Inbound Receipts: Value 2015-2020
Table 10 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 12 Forecast Inbound Receipts: Value 2020-2025
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2015-2020
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 16 Domestic Expenditure: Value and Growth 2015-2020
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2020-2025
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2020-2025
Table 21 Outbound Departures: Number of Trips 2015-2020
Table 22 Outbound Departures by Destination: Number of Trips 2015-2020
Table 23 Outbound Expenditure: Value 2015-2020
Table 24 Forecast Outbound Departures: Number of Trips 2020-2025
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 26 Forecast Outbound Expenditure: Value 2020-2025
AIRLINES
Key Data Findings
2020 Impact
Airlines could benefit from rise in Russian tourists as pandemic eases
Outbound demand severely undercut by effect of pandemic on economy
Recovery and Opportunities
Infrastructure investment to boost airlines over the forecast period
Route expansion will help integrate Georgia further into regional and global economies
Category Data
Table 27 Airlines Sales: Value 2015-2020
Table 28 Forecast Airlines Sales: Value 2020-2025
LODGING
Key Data Findings
2020 Impact
COVID-19 hits hard, and increased regulation disincentivises some lodging operators
Government support can help lodging players get through 2020
Recovery and Opportunities
Infrastructure overhaul and good governance could attract leading chains
Short term rentals to meet demand for budget lodging and help rebuild domestic tourism
Category Data
Table 29 Lodging Sales: Value 2015-2020
Table 30 Lodging Outlets: Units 2015-2020
Table 31 Forecast Lodging Sales: Value 2020-2025
Table 32 Forecast Lodging Outlets: Units 2020-2025
ONLINE TRAVEL INTERMEDIARIES
Key Data Findings
2020 Impact
Uncertainty surrounding restrictions and international travel set to undermine travel intermediaries recovery
Shift to pure online set to accelerate
Recovery and Opportunities
Limited government support can help intermediaries keep toehold in industry
Local players can trade on demand for service and better pricing
Category Data
Table 33 Online Travel Intermediaries Sales: Value 2015-2020
Table 34 Forecast Online Travel Intermediaries Sales: Value 2020-2025