The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreSep 2019
US$2,100Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
With travel generating positive growth for the Georgian economy, the Georgian National Tourism Development Strategy 2015-2015 can take some credit for the further development for encouraging ongoing demand from both domestic tourists and inbound arrivals in 2019. The latter continued to record the strongest growth compared to outbound departures and domestic trips, as international visitors developed a greater understanding of what the country has to offer in terms of natural beauty and its mountainous regions, climate, and cuisine and Old World wines.
Online travel intermediaries continued to record impressive double-digit current value growth in 2019, moving gradually closer to overall value sales held by offline operators by offering convenience and competitive package deals, although offline travel agents still appeal to many Georgians, particularly older generations, who appreciate face-to-face customer service. On the other hand, online travel intermediaries tend to focus on inbound arrivals and are developing tours within the country specifically created to showcase Georgia’s outstanding attributes, with most members of Georgian Incoming Tour Operators Association and Georgian Tourism Association focusing on catering to international arrivals.
The increasing number of inbound arrivals to Georgia over the review period has encouraged expansion in the country’s infrastructure with a rise in the number of new sites being built to accommodate the growing demand for lodging, particularly from international brands, in addition to the number of return visitors who repeatedly come to enjoy Georgia’s diverse offer of natural beauty and excellent cuisine. New routes and destinations are also developing to accommodate the increasing number of visitors from different countries who want to visit Georgia, encouraged by marketing campaigns run over the review period.
Georgia is enjoying increasing interest as an interesting destination country from a global perspective due to a number of initiatives and marketing activities such as the government’s Strategy 2025, and a campaign that ran towards the end of the review period called “Emotions are Georgia” which included a video created by using stories shared on social media by tourists who had travelled to the country with the aim of targeting potential new visitors to the country. In addition, Georgia has been named by UNWTO (World Tourism Organization) as one of the most exciting countries to visit in 2019 for tourists who want to explore less obvious destinations and who appreciate a diverse range of activities to try such as visiting the Caucasus Mountain villages, cave towns, vineyards offering Old World wine, stunning scenery, and numerous churches and cathedrals.
Improving infrastructure in the form of expanding airports, a growing number of international brands entering lodging to address rising demand and increasing sales through online travel intermediaries are all positive factors that will lead to a strong performance for Georgian travel over the forecast period. Despite the difficult geopolitical situation in the region, particularly with Russia, neighbouring countries are still predicted to record positive growth, creating a basis for expansion of both domestic and inbound trips.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery:
Files are delivered directly into your account within a few minutes of purchase.
Overview:
Discover the latest market trends and uncover sources of future market growth for the Travel industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Georgia for free:
The Travel in Georgia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Travel And Tourism market research database.
Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.