Country Report

Travel in

Travel in Georgia

Oct 2020

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Executive Summary

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COVID-19 impact on travel

The COVID-19 pandemic has hit the travel industry in Georgia very hard. The government acted quickly to close border closures and suspend flights, as well as train travel and other internal restrictions on movement.

COVID-19 country impact

Full border controls were imposed on 17 March, with only citizens, permanent residents, their relatives and freight transport workers allowed to enter. Universities, schools and kindergartens closed on 19 March, as did shopping centres, theatres and other public places apart from post offices and banks.

Company response to COVID-19: Airlines and hotels

Airlines in Georgia have effectively been shut down since March, when the government suspended all international flights. The date to resume air travel has been repeatedly pushed back as the government sought to control the virus and currently stands at 31 October, and given surge in regional infection rates in autumn 2020, resumption of a regular schedule at that point seems unlikely.

Impact of COVID-19 on online bookings and travel intermediaries

Although more consumers are shifting to pure online providers for travel, a trend that is set to accelerate dramatically in 2020 as physical outlets have been closed as part of lockdown, the sector faces significant obstacles to recovery. The main difficulty is operator and consumer uncertainty about how long or how severe restrictions on movement will be, especially as the virus appears to be making a return in many countries.

What next for travel?

Georgia’s relatively strict response to the COVID-19 should stand it in good stead in the aftermath of the pandemic. It has had a low level of infection rates, and this should encourage the return of many visitors.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Travel in Georgia market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Georgia?
What are the major brands in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

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