Travel in Ghana

Ghana promotes its tourism potential around the world

The Government invested a considerable amount in promoting itself as a tourist destination internationally. The Ghana Tourism Authority prioritises international fairs such as World Travel Market as an opportunity to promote Ghana around the world, focusing on luxury travel and leisure. Associations, conferences organisers, incentive planners and travel organisers for large groups all attend.

New partnerships to ensure sustainable tourism development

Tourism is one of Ghana’s most promising areas in terms of development; it creates opportunities for partnerships and provides revenue for environmental development. Ghana recorded an increase in the number of partnerships between key tourism players who aim to preserve the natural environment of the country as a key factor for attracting new tourists and revenue.

Environmental tourism continues to drive growth

With a pleasant climate and rich wildlife, Ghana is a delight for nature lovers. The country’s diversity of natural attractions, heritage and rich cultural identity offer tourists a small and enjoyable taste of Africa. As a result, Green Global Travel, an ecotourism, nature/wildlife conservation and cultural preservation magazine, named the country one of the top travel destinations in Africa. This international recognition and promotion leads to sustainable growth of travel and tourism and, along with it, the country's economy.

Ghana intensifies efforts to attract the Chinese

For Ghanaians involved in travel and tourism, the aim is to increase traffic from China to Ghana. According to Ghana’s Ministry of Tourism, Culture and Creative Arts, Chinese tourism represents a significant part of global tourism. China leads international tourism with an expenditure of US$129 billion and therefore Ghana intensified its efforts to attract Chinese sales, in order to boost its tourism and economy.

Terrorist threats still limit tourism potential

Although safe, Ghana is geographically close to Nigeria and the terrorist group, Boko Haram. The recent attacks in Nigeria, Cameroon and Chad worried the authorities, some hotels and other tourist facilities sought out by wealthy tourists because they believe Ghana could be a potential target for the terrorist group. It is no secret that terrorists have a history of attacking hotels and places largely frequented by foreign nationals.

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