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Learn moreAug 2016
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The Government invested a considerable amount in promoting itself as a tourist destination internationally. The Ghana Tourism Authority prioritises international fairs such as World Travel Market as an opportunity to promote Ghana around the world, focusing on luxury travel and leisure. Associations, conferences organisers, incentive planners and travel organisers for large groups all attend.
Tourism is one of Ghana’s most promising areas in terms of development; it creates opportunities for partnerships and provides revenue for environmental development. Ghana recorded an increase in the number of partnerships between key tourism players who aim to preserve the natural environment of the country as a key factor for attracting new tourists and revenue.
With a pleasant climate and rich wildlife, Ghana is a delight for nature lovers. The country’s diversity of natural attractions, heritage and rich cultural identity offer tourists a small and enjoyable taste of Africa. As a result, Green Global Travel, an ecotourism, nature/wildlife conservation and cultural preservation magazine, named the country one of the top travel destinations in Africa. This international recognition and promotion leads to sustainable growth of travel and tourism and, along with it, the country's economy.
For Ghanaians involved in travel and tourism, the aim is to increase traffic from China to Ghana. According to Ghana’s Ministry of Tourism, Culture and Creative Arts, Chinese tourism represents a significant part of global tourism. China leads international tourism with an expenditure of US$129 billion and therefore Ghana intensified its efforts to attract Chinese sales, in order to boost its tourism and economy.
Although safe, Ghana is geographically close to Nigeria and the terrorist group, Boko Haram. The recent attacks in Nigeria, Cameroon and Chad worried the authorities, some hotels and other tourist facilities sought out by wealthy tourists because they believe Ghana could be a potential target for the terrorist group. It is no secret that terrorists have a history of attacking hotels and places largely frequented by foreign nationals.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Travel industry in Ghana with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel industry in Ghana, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Ghana for free:
Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail
The Travel in Ghana market research report includes:
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Why buy this report?
This industry report originates from Passport, our
Travel And Tourism market research database.
Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.