Country Report

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Travel in Ghana

19 pages, Aug 2016

US$660

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Executive Summary

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Ghana promotes its tourism potential around the world

The Government invested a considerable amount in promoting itself as a tourist destination internationally. The Ghana Tourism Authority prioritises international fairs such as World Travel Market as an opportunity to promote Ghana around the world, focusing on luxury travel and leisure. Associations, conferences organisers, incentive planners and travel organisers for large groups all attend.

New partnerships to ensure sustainable tourism development

Tourism is one of Ghana’s most promising areas in terms of development; it creates opportunities for partnerships and provides revenue for environmental development. Ghana recorded an increase in the number of partnerships between key tourism players who aim to preserve the natural environment of the country as a key factor for attracting new tourists and revenue.

Environmental tourism continues to drive growth

With a pleasant climate and rich wildlife, Ghana is a delight for nature lovers. The country’s diversity of natural attractions, heritage and rich cultural identity offer tourists a small and enjoyable taste of Africa. As a result, Green Global Travel, an ecotourism, nature/wildlife conservation and cultural preservation magazine, named the country one of the top travel destinations in Africa. This international recognition and promotion leads to sustainable growth of travel and tourism and, along with it, the country's economy.

Ghana intensifies efforts to attract the Chinese

For Ghanaians involved in travel and tourism, the aim is to increase traffic from China to Ghana. According to Ghana’s Ministry of Tourism, Culture and Creative Arts, Chinese tourism represents a significant part of global tourism. China leads international tourism with an expenditure of US$129 billion and therefore Ghana intensified its efforts to attract Chinese sales, in order to boost its tourism and economy.

Terrorist threats still limit tourism potential

Although safe, Ghana is geographically close to Nigeria and the terrorist group, Boko Haram. The recent attacks in Nigeria, Cameroon and Chad worried the authorities, some hotels and other tourist facilities sought out by wealthy tourists because they believe Ghana could be a potential target for the terrorist group. It is no secret that terrorists have a history of attacking hotels and places largely frequented by foreign nationals.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Ghana with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Ghana, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ghana for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Ghana market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Ghana?
What are the major brands in Ghana?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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Travel in Ghana

EXECUTIVE SUMMARY

Ghana promotes its tourism potential around the world

New partnerships to ensure sustainable tourism development

Environmental tourism continues to drive growth

Ghana intensifies efforts to attract the Chinese

Terrorist threats still limit tourism potential

SWOT

Summary 1 Destination Ghana: SWOT

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Travel in Ghana

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Executive Summary

New Report Guarantee

Ghana promotes its tourism potential around the world

New partnerships to ensure sustainable tourism development

Environmental tourism continues to drive growth

Ghana intensifies efforts to attract the Chinese

Terrorist threats still limit tourism potential

Samples

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Travel in Ghana

EXECUTIVE SUMMARY

Ghana promotes its tourism potential around the world

New partnerships to ensure sustainable tourism development

Environmental tourism continues to drive growth

Ghana intensifies efforts to attract the Chinese

Terrorist threats still limit tourism potential

SWOT

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