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Travel in Guatemala

Oct 2020

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Executive Summary

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COVID-19 impact on travel

The initial impact of COVID-19 in Guatemala began in early March as the government swiftly responded to positive cases with a national lockdown. Government-enforced restrictions quickly shut down land borders as well as air travel, with no foreigners allowed entry except for emergency cases and diplomats.

COVID-19 country impact

Restrictions with a corresponding national lockdown were imposed swiftly beginning on 17 March when the country reported its first COVID-19 death. All public transport was suspended, although personal vehicles and taxis were still permitted to travel.

Company response to COVID-19: Airlines and hotels

COVID-19 has had a severe impact on flights in Guatemala, impacting all airlines. Operators were required to cease operations from mid-March until at least mid-September, with few exceptions allowed for emergency cases.

Impact of COVID-19 on online bookings and travel intermediaries

In 2020, COVID-19 is expected to negatively impact travel intermediaries, with the impact on traditional intermediaries expected to be more severe. Before the pandemic, Guatemala had relatively underdeveloped online booking portals with few travel agencies knowing how to use online platforms to advertise their product offerings.

What next for travel?

In line with the global travel market, travel in Guatemala is expected to be severely impacted by COVID-19 in 2020 and beyond, although the government has committed to saving the important industry which should minimise the negative effects. INGUAT has been a key driver of tourism flows, and it partnered with the private sector in 2020 to create a plan to save the tourism sector’s economy.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Travel in Guatemala market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Guatemala?
What are the major brands in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

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Travel in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Other Transport: Value 2015-2020
Table 2 Forecast Other Transport: Value 2020-2025
Table 3 Car Rental Sales: Value 2015-2020
Table 4 Forecast Car Rental Sales: Value 2020-2025
Table 5 Attractions and Experiences: Value 2015-2020
Table 6 Forecast Attractions and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

TOURISM FLOWS

Key Data Findings

2020 Impact

Tourism flows were essentially halted for most of 2020 due to strict government restrictions as a result of COVID-19
Domestic travel may reenergize tourism flows at the end of 2020

Recovery and Opportunities

Government investments will be crucial in the recovery of tourism flows, with INGUAT expected to play a significant role
Tourism spending in Guatemala set to suffer from slower arrivals recovery

Category Data

Table 7 Inbound Arrivals: Number of Trips 2015-2020
Table 8 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 9 Inbound Receipts: Value 2015-2020
Table 10 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 12 Forecast Inbound Receipts: Value 2020-2025
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2015-2020
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 16 Domestic Expenditure: Value and Growth 2015-2020
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2020-2025
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2020-2025
Table 21 Outbound Departures: Number of Trips 2015-2020
Table 22 Outbound Departures by Destination: Number of Trips 2015-2020
Table 23 Outbound Expenditure: Value 2015-2020
Table 24 Forecast Outbound Departures: Number of Trips 2020-2025
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 26 Forecast Outbound Expenditure: Value 2020-2025

AIRLINES

Key Data Findings

2020 Impact

As planes were grounded and most flights were cancelled in 2020, airlines called for financial support to survive the pandemic
The recovery of leisurely travel off to a slow start in 2020 as airlines cut routes and strict social distancing requirements challenge operations

Recovery and Opportunities

Guatemala is expected to resume its efforts of improving connectivity by adding new flights and routes with a focus on low-cost carriers
Over the forecast period, Guatemala is likely to focus on expanding domestic routes and improving smaller airports’ infrastructure

Category Data

Table 27 Airlines Sales: Value 2015-2020
Table 28 Forecast Airlines Sales: Value 2020-2025

LODGING

Key Data Findings

2020 Impact

Small and medium sized hotels expected to be hit hardest by the pandemic in 2020
Relatively attractive prices may bolster demand as the country begins to reopen for tourism towards the end of 2020

Recovery and Opportunities

Guatemala is set to continue developing its higher-end offerings, this time outside of Guatemala City
Short-term rentals may have the advantage over the forecast period due to online positioning and privacy offering

Category Data

Table 29 Lodging Sales: Value 2015-2020
Table 30 Lodging Outlets: Units 2015-2020
Table 31 Forecast Lodging Sales: Value 2020-2025
Table 32 Forecast Lodging Outlets: Units 2020-2025

ONLINE TRAVEL INTERMEDIARIES

Key Data Findings

2020 Impact

Current value sales expected to decline in 2020 as COVID-19 forces travel agencies to reschedule or cancel travel plans
Traditional intermediaries model challenged by lockdown in 2020 with a shift to online expected

Recovery and Opportunities

Sustainable tourism presents an opportunity for growth
Online promotion set to increase due to the potential for attracting a wider international audience

Category Data

Table 33 Online Travel Intermediaries Sales: Value 2015-2020
Table 34 Forecast Online Travel Intermediaries Sales: Value 2020-2025

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Megatrends

Country Report

Travel in Guatemala

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

TOURISM FLOWS

Key Data Findings

2020 Impact

Recovery and Opportunities

Category Data

AIRLINES

Key Data Findings

2020 Impact

Recovery and Opportunities

Category Data

LODGING

Key Data Findings

2020 Impact

Recovery and Opportunities

Category Data

ONLINE TRAVEL INTERMEDIARIES

Key Data Findings

2020 Impact

Recovery and Opportunities

Category Data

Why buy this report?

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