Country Report

Travel in

Travel in Guatemala

22 pages, Oct 2018

US$2,100

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Executive Summary

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Guatemala creates Master Plan for Sustainable Tourism Development to increase tourism

Guatemala is home to the largest number of Mayan archaeological parks, and its wide variety and diversity of natural attractions, including volcanos, caves and waterfalls, attracts tourists from all over the world. However, a lack of tourism infrastructure and poor reputation as a dangerous location, limits growth.

Online travel warnings create a negative perception of the country

An online search for Guatemala will most likely include a travel warning. Guatemala’s reputation as an unsafe destination greatly harms tourism.

Major hotel chains continue to invest in Guatemala City

Guatemala may not be known among investors as a place of political stability or reduced crime, but it is known as a one that enjoys good weather year-round, with a cultural and natural richness and proximity to the US. It has great potential to grow as the Mayan civilisation left several venues in the country which are unique and attract an increasing number of travellers.

Airlines record growth due to new connections

Several international airlines operate in Guatemala, including Avianca, Copa, American Airlines, Iberia and many more. In addition, low cost operators such as Spirit Airlines and Volaris have recently entered the market and drove growth of travel by expanding the number of Guatemalans who can afford air travel.

Guatemala identifies growth barriers to provide incentives for the industry

The Master Plan for Sustainable Tourism Development is a step in the right direction towards improving the tourism sector in Guatemala and increasing flows. A set goal for the plan is to improve the country’s rating in the Travel and Tourism Competitiveness Index which measures factors and policies that enable the sustainable development of the travel and tourism sector.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Travel in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Guatemala?
What are the major brands in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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