Country Report

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Travel in Guatemala

20 pages, Oct 2017

US$660

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Guatemala commits to tourism growth and unveils development plan

In 2017, the Guatemalan government committed to using tourism as a tool for future development and making Guatemala a leading tourist destination, as it was in the 1980s. The government’s 2016-26 development plan was designed in order to modernise infrastructure and increase innovation in order to improve services for those visiting the country.

Tourism increasingly promoted virtually

Guatemala Virtual 360° is an innovative project which cost USD155,000 and aims to promote tourism destinations in the country. Google Street View professionals worked in the country for six months and captured over 40,000 photographs which are available at www.

Low cost airlines enter and exit market

Over 10,000 Costa Ricans, double the number that travelled during the same period in 2015, visited Guatemala from December to January 2016-17, with roundtrip tickets costing approximately USD110 with taxes. Low cost airlines provided cheap travel between Guatemala and Costa Rica and pushed regular airlines such as Copa and Avianca to drive prices down, while Volaris inaugurated a flight to Costa Rica, followed by Wingo in December 2016.

Scope for business tourism growth

Guatemala plans to invest USD200 million in a world class convention centre located close to the international airport and the hotel zone in the country. While the majority of travellers – 79% in 2017 - visit Guatemala for leisure purposes, the country is seeing an increase in business visitors.

Ending violence necessary for growth

It is essential that tourists feel safe in order to increase visitor numbers, with safety and violence set to remain significant threats to growth over the forecast period and the country suffering from one of the highest homicide rates in Latin America and increasingly being threatened by gangs and narcotics activity. While foreign visitors are not usually the target of violent crime, they are particularly vulnerable to crime such as muggings, pickpocketing and armed robberies.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Guatemala?
What are the major brands in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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