2015 was a good year for tourism in Honduras, with a strong increase in arrivals positively impacting overall results. This good performance was partly due to investment from the government and private parties. The government primarily focused on promotion, booking conventions, and infrastructure projects that directly affect the industry, with the authorities declaring that boosting tourism is a national priority. Private investment was concentrated in accommodation projects, new flights and enhanced attractions.
The presence of different tourism stakeholders on social media sites is growing in importance. There are several companies, ranging from hotels to travel agencies, which are becoming more noticeable on social media sites such as Facebook, Instagram and Twitter. As companies aim to attract younger generations, the importance of an online presence is being highlighted. While online sales remain limited, they are expected to grow rapidly over the forecast period.
In 2015, a number of new flight routes were launched to connect Honduras with key source markets. Given strong efforts to negotiate new routes, this growth is expected to continue over the forecast period. Low-cost airlines could grow in importance, as seen in 2015, as a result of the offering of low prices and special promotions, with short-haul flights being particularly important.
In an effort to increase awareness of areas that are not traditionally popular among tourists, local authorities have supported different coffee plantations so that they can become interesting attractions. Tourism authorities have provided some infrastructure and training for plantations to be “tourism ready”. This is an innovation, together with other attractions such as extreme sports to attract adventurous tourists, which will help to promote tourism growth in the country.
The tourism industry in Honduras is expected to perform well over the forecast period, with the government continuing to support growth. Advertising, promotions and, most importantly, investment in different fields affecting the industry are set to yield positive results over the next five years.
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