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Travel in Honduras

20 pages, Aug 2016

US$660

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Executive Summary

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Investment fuels growth in 2015

2015 was a good year for tourism in Honduras, with a strong increase in arrivals positively impacting overall results. This good performance was partly due to investment from the government and private parties. The government primarily focused on promotion, booking conventions, and infrastructure projects that directly affect the industry, with the authorities declaring that boosting tourism is a national priority. Private investment was concentrated in accommodation projects, new flights and enhanced attractions.

Online sales remain limited, importance of social media growing rapidly

The presence of different tourism stakeholders on social media sites is growing in importance. There are several companies, ranging from hotels to travel agencies, which are becoming more noticeable on social media sites such as Facebook, Instagram and Twitter. As companies aim to attract younger generations, the importance of an online presence is being highlighted. While online sales remain limited, they are expected to grow rapidly over the forecast period.

Improving flight connectivity

In 2015, a number of new flight routes were launched to connect Honduras with key source markets. Given strong efforts to negotiate new routes, this growth is expected to continue over the forecast period. Low-cost airlines could grow in importance, as seen in 2015, as a result of the offering of low prices and special promotions, with short-haul flights being particularly important.

Coffee plantation tours to boost non-traditional tourism areas

In an effort to increase awareness of areas that are not traditionally popular among tourists, local authorities have supported different coffee plantations so that they can become interesting attractions. Tourism authorities have provided some infrastructure and training for plantations to be “tourism ready”. This is an innovation, together with other attractions such as extreme sports to attract adventurous tourists, which will help to promote tourism growth in the country.

Strong growth expected over coming years

The tourism industry in Honduras is expected to perform well over the forecast period, with the government continuing to support growth. Advertising, promotions and, most importantly, investment in different fields affecting the industry are set to yield positive results over the next five years.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Honduras with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Honduras, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Honduras for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Honduras market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Honduras?
What are the major brands in Honduras?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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