Travel in
Country Report
Executive Summary
Aug 2016Investment fuels growth in 2015
2015 was a good year for tourism in Honduras, with a strong increase in arrivals positively impacting overall results. This good performance was partly due to investment from the government and private parties. The government primarily focused on promotion, booking conventions, and infrastructure projects that directly affect the industry, with the authorities declaring that boosting tourism is a national priority. Private investment was concentrated in accommodation projects, new flights and enhanced attractions.
Online sales remain limited, importance of social media growing rapidly
The presence of different tourism stakeholders on social media sites is growing in importance. There are several companies, ranging from hotels to travel agencies, which are becoming more noticeable on social media sites such as Facebook, Instagram and Twitter. As companies aim to attract younger generations, the importance of an online presence is being highlighted. While online sales remain limited, they are expected to grow rapidly over the forecast period.
Improving flight connectivity
In 2015, a number of new flight routes were launched to connect Honduras with key source markets. Given strong efforts to negotiate new routes, this growth is expected to continue over the forecast period. Low-cost airlines could grow in importance, as seen in 2015, as a result of the offering of low prices and special promotions, with short-haul flights being particularly important.
Coffee plantation tours to boost non-traditional tourism areas
In an effort to increase awareness of areas that are not traditionally popular among tourists, local authorities have supported different coffee plantations so that they can become interesting attractions. Tourism authorities have provided some infrastructure and training for plantations to be “tourism ready”. This is an innovation, together with other attractions such as extreme sports to attract adventurous tourists, which will help to promote tourism growth in the country.
Strong growth expected over coming years
The tourism industry in Honduras is expected to perform well over the forecast period, with the government continuing to support growth. Advertising, promotions and, most importantly, investment in different fields affecting the industry are set to yield positive results over the next five years.
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Travel in Honduras
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Discover the latest market trends and uncover sources of future market growth for the Travel industry in Honduras with research from Euromonitor's team of in-country analysts.
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When you purchase this report, you also get the data and the content from these category reports in Honduras for free:
Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail
The Travel in Honduras market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation
- Historic volumes and values, company and brand market shares
- Five year forecasts (of market share, market trends, market growth)
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are the major brands in Honduras?
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This industry report originates from Passport, our
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Travel in Honduras
EXECUTIVE SUMMARY
Investment fuels growth in 2015
Online sales remain limited, importance of social media growing rapidly
Improving flight connectivity
Coffee plantation tours to boost non-traditional tourism areas
Strong growth expected over coming years
SWOT
Summary 1 Destination Honduras: SWOTMARKET DATA
Table 1 Other Transport: Value 2010-2015Table 2 Forecast Other Transport: Value 2015-2020
Table 3 Car Rental Sales: Value 2010-2015
Table 4 Forecast Car Rental Sales: Value 2015-2020
Table 5 Attractions: Value 2010-2015
Table 6 Forecast Attractions: Value 2015-2020
SOURCES
Summary 2 Research SourcesFLOWS
Headlines
Trends
Prospects
Category Data
Table 7 Inbound Arrivals: Number of Trips 2010-2015Table 8 Inbound Arrivals by Country: Number of Trips 2010-2015
Table 9 Inbound Receipts: Value 2010-2015
Table 10 Forecast Inbound Arrivals: Number of Trips 2015-2020
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2015-2020
Table 12 Forecast Inbound Receipts: Value 2015-2020
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2010-2015
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2010-2015
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2010-2015
Table 16 Domestic Expenditure: Value and Growth 2010-2015
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2015-2020
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2015-2020
Table 21 Outbound Departures: Number of Trips 2010-2015
Table 22 Outbound Departures by Destination: Number of Trips 2010-2015
Table 23 Outbound Expenditure: Value 2010-2015
Table 24 Forecast Outbound Departures: Number of Trips 2015-2020
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2015-2020
Table 26 Forecast Outbound Expenditure: Value 2015-2020
AIRLINES
Headlines
Trends
Prospects
Category Data
Table 27 Airlines Sales: Value 2010-2015Table 28 Forecast Airlines Sales: Value 2015-2020
LODGING
Headlines
Trends
Prospects
Category Data
Table 29 Lodging Sales: Value 2010-2015Table 30 Lodging Outlets: Units 2010-2015
Table 31 Forecast Lodging Sales: Value 2015-2020
Table 32 Forecast Lodging Outlets: Units 2015-2020
INTERMEDIARIES
Headlines
Trends
Prospects
Category Data
Table 33 Intermediaries Sales: Value 2010-2015Table 34 Forecast Intermediaries Sales: Value 2015-2020
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