Travel in
Jamaica

Country Report

Executive Summary

Sep 2019
Huge investment a sign of further growth in Jamaica’s travel industry

Jamaica’s travel and tourism industry continues to grow, with the country benefiting from its already strong image as a relaxing and exotic destination with a very favourable climate and idyllic white sand beaches and its reputation as a destination that represents very good value for money. In addition, Jamaica’s proximity to the US plays in its favour, with the US remaining by far the leading source market for arrivals in 2019.

Emergence of independent travellers favourable for online sales

With much of Jamaica’s appeal as a tourist destination revolving around its world-famous beach resorts, the bulk of travel intermediaries sales have always been accounted for by offline sales as consumers have traditionally visited bricks-and-mortar travel agencies to purchase package tours, with all-inclusive packages at resorts on the island’s northern coast dominating demand. However, recent years have seen the emergence of a new type of mass tourism in Jamaica which offers visitors the opportunity to gain a more realistic and balanced view of life on the island nation by bringing them closer to its people and their culture.

Fly Jamaica remains grounded as new management bids to restore services

At the time of writing, struggling Guyanese-Jamaican airline Fly Jamaica remained non-operational despite the installation of a new management team and ongoing moves to resume operations before the end of 2019. The airline has been unable to offer services since November 2018, when one its two aircraft was written off during an emergency landing in Georgetown, Guyana.

The rise of independent travel inspires the creation of artisan villages

As noted above, the appeal of Jamaica as a destination is widening beyond the beach resorts and luxury hotels that dominate the country’s tourism offer as a new generation of more intrepid independent travellers discover its unique culture first-hand. In particular, demand for authentic experiences is surging among younger travellers, who are interested in more than just the pure hedonism and escapism on offer in the major resorts.

Infrastructure development bodes well for the future of travel in Jamaica

Jamaica’s travel industry is already very well developed and tourism continues to account for a significant proportion of the country’s overall GDP. Nevertheless, further massive investment in the development of the country’s hotels and resorts indicates that a huge increase in demand is anticipated.

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Discover the latest market trends and uncover sources of future market growth for the Travel industry in Jamaica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Jamaica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Jamaica for free:

The Travel in Jamaica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel in Jamaica?
  • What are the major brands in Jamaica?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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Travel in Jamaica

EXECUTIVE SUMMARY

Huge investment a sign of further growth in Jamaica’s travel industry
Emergence of independent travellers favourable for online sales
Fly Jamaica remains grounded as new management bids to restore services
The rise of independent travel inspires the creation of artisan villages
Infrastructure development bodes well for the future of travel in Jamaica

SWOT

Summary 1 Destination Jamaica: SWOT

MARKET DATA

Table 1 Other Transport: Value 2014-2019
Table 2 Forecast Other Transport: Value 2019-2024
Table 3 Car Rental Sales: Value 2014-2019
Table 4 Forecast Car Rental Sales: Value 2019-2024
Table 5 Attractions and Experiences: Value 2014-2019
Table 6 Forecast Attractions and Experiences: Value 2019-2024

SOURCES

Summary 2 Research Sources

TOURISM FLOWS

Headlines
Prospects
Bi-lateral agreement with Cayman Islands and new routes to France support growth in arrivals
Developing cruise infrastructure to boost cruise tourism identified as key element for success
Threat of violent crime presents obstacles to higher growth arrivals
Category Data
Table 7 Inbound Arrivals: Number of Trips 2014-2019
Table 8 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 9 Inbound Receipts: Value 2014-2019
Table 10 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 12 Forecast Inbound Receipts: Value 2019-2024
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2014-2019
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 16 Domestic Expenditure: Value and Growth 2014-2019
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2019-2024
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2019-2024
Table 21 Outbound Departures: Number of Trips 2014-2019
Table 22 Outbound Departures by Destination: Number of Trips 2014-2019
Table 23 Outbound Expenditure: Value 2014-2019
Table 24 Forecast Outbound Departures: Number of Trips 2019-2024
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 26 Forecast Outbound Expenditure: Value 2019-2024

AIRLINES

Headlines
Prospects
Growth in airlines supported by the huge expansion of air routes
Fly Jamaica’s troubles result in the airline being grounded and all staff being laid off
Jamaica’s already advanced airport infrastructure continues to be improved
Category Data
Table 27 Airlines Sales: Value 2014-2019
Table 28 Forecast Airlines Sales: Value 2019-2024

LODGING

Headlines
Prospects
Huge expansion in lodging capacity to Jamaica’s travel and tourism development plan
Short-term rentals benefits from the rise of independent travel and rising online sales
Demand for more authentic tourism expenses to become more influential in lodging
Category Data
Table 29 Lodging Sales: Value 2014-2019
Table 30 Lodging Outlets: Units 2014-2019
Table 31 Forecast Lodging Sales: Value 2019-2024
Table 32 Forecast Lodging Outlets: Units 2019-2024

TRAVEL INTERMEDIARIES

Headlines
Prospects
Strong growth in online travel intermediaries linked to tech-savvy users’ confidence in online platforms
Domestic tourism is still dominated by bricks-and-mortar travel agencies
Online channels suit the new breed of independent travellers who want authentic experiences
Category Data
Table 33 Travel Intermediaries Sales: Value 2014-2019
Table 34 Forecast Travel Intermediaries Sales: Value 2019-2024