Travel in Liechtenstein

Liechtenstein one of the 20 “must see” places in the world

In 2014, Liechtenstein was chosen as one the 20 “must see” places in the world by National Geographic Traveler magazine, which helped the country to gain popularity among a wider range of travellers. Inbound arrivals were set to record an increase in 2014, reversing the declining trend seen during previous years. However, room nights were still expected to decrease within lodging because of travellers shortening their stays, especially during the key winter skiing season.

Transportation remains a limiting factor

The absence of an airport as well as a connection to a high-speed rail network continues to limit the growth of Liechtenstein's travel industry as a whole. Consequently, the country remains to some extent, cut off from the rising low-cost travel trend and developments in terms of online travel. Instead, Liechtenstein's tourism board has concentrated its efforts on promoting the territory as a destination that offers a wide range of activities, such as hiking, cycling, high quality gastronomy, and sun and snow activities.

Major chains absent from lodging

Lodging in Liechtenstein is characterised by mostly independent, privately-owned hotels, with a notable absence of international chains. Operators have been affected by falling inbound arrivals during the review period, but mostly cope by adjusting the opening season. Instead of offering discounts, most hotel offers include luxury breaks, for example, with romantic dinners, opera visits, or golf weekends.

2015 year of culture

Cultural activities remain another focal point in Liechtenstein and 2015 will be the celebration of the “year of culture” in the Principality. This will be accompanied by the opening of new attractions, such as the “Liechtenstein Treasure Chamber” and the Hilti Art Foundation as well as the International Sculpture Park "Bad Ragartz" in Vaduz, Europe's largest sculpture exhibition.

Further strengthening of the currency a threat during the coming years

Switzerland's decision to uncouple the Swiss Franc from the Euro at the start of 2015 will most likely mean continuing high pricing levels for travellers coming to Liechtenstein that shares the currency. In order to compete in terms of its tourism offer, the country will therefore likely maintain its focus on quality and high end tourism rather than attracting a much higher number of travellers.

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