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Learn moreOct 2015
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In 2014, Liechtenstein was chosen as one the 20 “must see” places in the world by National Geographic Traveler magazine, which helped the country to gain popularity among a wider range of travellers. Inbound arrivals were set to record an increase in 2014, reversing the declining trend seen during previous years. However, room nights were still expected to decrease within lodging because of travellers shortening their stays, especially during the key winter skiing season.
The absence of an airport as well as a connection to a high-speed rail network continues to limit the growth of Liechtenstein's travel industry as a whole. Consequently, the country remains to some extent, cut off from the rising low-cost travel trend and developments in terms of online travel. Instead, Liechtenstein's tourism board has concentrated its efforts on promoting the territory as a destination that offers a wide range of activities, such as hiking, cycling, high quality gastronomy, and sun and snow activities.
Lodging in Liechtenstein is characterised by mostly independent, privately-owned hotels, with a notable absence of international chains. Operators have been affected by falling inbound arrivals during the review period, but mostly cope by adjusting the opening season. Instead of offering discounts, most hotel offers include luxury breaks, for example, with romantic dinners, opera visits, or golf weekends.
Cultural activities remain another focal point in Liechtenstein and 2015 will be the celebration of the “year of culture” in the Principality. This will be accompanied by the opening of new attractions, such as the “Liechtenstein Treasure Chamber” and the Hilti Art Foundation as well as the International Sculpture Park "Bad Ragartz" in Vaduz, Europe's largest sculpture exhibition.
Switzerland's decision to uncouple the Swiss Franc from the Euro at the start of 2015 will most likely mean continuing high pricing levels for travellers coming to Liechtenstein that shares the currency. In order to compete in terms of its tourism offer, the country will therefore likely maintain its focus on quality and high end tourism rather than attracting a much higher number of travellers.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Travel industry in Liechtenstein with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel industry in Liechtenstein, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Liechtenstein for free:
Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail
The Travel in Liechtenstein market research report includes:
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This industry report originates from Passport, our
Travel And Tourism market research database.
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