Travel in
Country Report
Executive Summary
Oct 2015Liechtenstein one of the 20 “must see” places in the world
In 2014, Liechtenstein was chosen as one the 20 “must see” places in the world by National Geographic Traveler magazine, which helped the country to gain popularity among a wider range of travellers. Inbound arrivals were set to record an increase in 2014, reversing the declining trend seen during previous years. However, room nights were still expected to decrease within lodging because of travellers shortening their stays, especially during the key winter skiing season.
Transportation remains a limiting factor
The absence of an airport as well as a connection to a high-speed rail network continues to limit the growth of Liechtenstein's travel industry as a whole. Consequently, the country remains to some extent, cut off from the rising low-cost travel trend and developments in terms of online travel. Instead, Liechtenstein's tourism board has concentrated its efforts on promoting the territory as a destination that offers a wide range of activities, such as hiking, cycling, high quality gastronomy, and sun and snow activities.
Major chains absent from lodging
Lodging in Liechtenstein is characterised by mostly independent, privately-owned hotels, with a notable absence of international chains. Operators have been affected by falling inbound arrivals during the review period, but mostly cope by adjusting the opening season. Instead of offering discounts, most hotel offers include luxury breaks, for example, with romantic dinners, opera visits, or golf weekends.
2015 year of culture
Cultural activities remain another focal point in Liechtenstein and 2015 will be the celebration of the “year of culture” in the Principality. This will be accompanied by the opening of new attractions, such as the “Liechtenstein Treasure Chamber” and the Hilti Art Foundation as well as the International Sculpture Park "Bad Ragartz" in Vaduz, Europe's largest sculpture exhibition.
Further strengthening of the currency a threat during the coming years
Switzerland's decision to uncouple the Swiss Franc from the Euro at the start of 2015 will most likely mean continuing high pricing levels for travellers coming to Liechtenstein that shares the currency. In order to compete in terms of its tourism offer, the country will therefore likely maintain its focus on quality and high end tourism rather than attracting a much higher number of travellers.
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Travel in Liechtenstein
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When you purchase this report, you also get the data and the content from these category reports in Liechtenstein for free:
Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail
The Travel in Liechtenstein market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation
- Historic volumes and values, company and brand market shares
- Five year forecasts (of market share, market trends, market growth)
- Robust and transparent market research methodology, conducted in-country
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Travel in Liechtenstein
EXECUTIVE SUMMARY
Liechtenstein one of the 20 “must see” places in the world
Transportation remains a limiting factor
Major chains absent from lodging
2015 year of culture
Further strengthening of the currency a threat during the coming years
SWOT
Summary 1 Destination Liechtenstein: SWOTMARKET DATA
Table 1 Other Travel Modes: Value 2009-2014Table 2 Forecast Other Travel Modes: Value 2014-2019
Table 3 Car Rental Sales: Value 2009-2014
Table 4 Forecast Car Rental Sales: Value 2014-2019
Table 5 Attractions: Value 2009-2014
Table 6 Forecast Attractions: Value 2014-2019
SOURCES
Summary 2 Research SourcesFLOWS
Headlines
Trends
Inbound and domesticOutbound
Prospects
Category Data
Table 7 Inbound Arrivals: Number of Trips 2009-2014Table 8 Inbound Arrivals by Country: Number of Trips 2009-2014
Table 9 Forecast Inbound Arrivals: Number of Trips 2014-2019
Table 10 Forecast Inbound Arrivals by Country: Number of Trips 2014-2019
Table 11 Domestic Trips by Purpose of Visit: Number of Trips 2009-2014
Table 12 Domestic Business Trips by Travel Mode: Number of Trips 2009-2014
Table 13 Domestic Leisure Trips by Travel Mode: Number of Trips 2009-2014
Table 14 Domestic Expenditure: Value and Growth 2009-2014
Table 15 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2014-2019
Table 16 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 17 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 18 Forecast Domestic Tourist Expenditure: Value and Growth 2014-2019
Table 19 Outbound Departures: Number of Trips 2009-2014
Table 20 Outbound Departures by Destination: Number of Trips 2009-2014
Table 21 Forecast Outbound Departures: Number of Trips 2014-2019
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2014-2019
AIRLINES
Headlines
Trends
Prospects
Category Data
Table 23 Airlines Sales: Value 2009-2014Table 24 Forecast Airlines Sales: Value 2014-2019
LODGING
Headlines
Trends
Prospects
Category Data
Table 25 Lodging Sales: Value 2009-2014Table 26 Lodging Outlets: Units 2009-2014
Table 27 Forecast Lodging Sales: Value 2014-2019
Table 28 Forecast Lodging Outlets: Units 2014-2019
INTERMEDIARIES
Headlines
Trends
Prospects
Category Data
Table 29 Intermediaries Sales: Value 2009-2014Table 30 Forecast Intermediaries Sales: Value 2014-2019
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