Travel in Lithuania

October 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Travel industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Tourism Flows
  • Airlines
  • Car Rental (Destination)
  • Lodging
  • Online Travel Sales and Intermediaries

If you're in the Travel industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Travel in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Travel in Lithuania?
  • Which are the leading companies in Travel in Lithuania?
  • How are companies responding to the impact of COVID-19 and accordant travel restrictions?
  • How severe is the scale of the damage?
  • Which travel sectors are proving the most resilient?
  • How soon can recovery be expected?
  • What are companies doing to innovate and future-proof against the crisis?

Travel in Lithuania

EXECUTIVE SUMMARY

COVID-19 impact on travel
COVID-19 country impact
Company response to COVID-19: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries
What next for travel?
Chart 1 Inbound Receipts: 2020-2025 Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Other Transport: Value 2015-2020 Table 2 Forecast Other Transport: Value 2020-2025 Table 3 Car Rental Sales: Value 2015-2020 Table 4 Forecast Car Rental Sales: Value 2020-2025 Table 5 Attractions and Experiences: Value 2015-2020 Table 6 Forecast Attractions and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

TOURISM FLOWS

Key Data Findings
2020 Impact
Demand for domestic and international travel plummeted due to lockdown restrictions Inbound tourism slow to recover, with the exception of the Latvia and Estonia ‘travel bubble’
Recovery and Opportunities
Domestic tourism will be the focus for recovery, though lower disposable impact will dampen demand Inbound tourism set for a slow recovery, harming businesses reliant on international tourists
Category Data
Table 7 Inbound Arrivals: Number of Trips 2015-2020 Table 8 Inbound Arrivals by Country: Number of Trips 2015-2020 Table 9 Inbound Receipts: Value 2015-2020 Table 10 Forecast Inbound Arrivals: Number of Trips 2020-2025 Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025 Table 12 Forecast Inbound Receipts: Value 2020-2025 Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2015-2020 Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020 Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020 Table 16 Domestic Expenditure: Value and Growth 2015-2020 Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2020-2025 Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025 Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025 Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2020-2025 Table 21 Outbound Departures: Number of Trips 2015-2020 Table 22 Outbound Departures by Destination: Number of Trips 2015-2020 Table 23 Outbound Expenditure: Value 2015-2020 Table 24 Forecast Outbound Departures: Number of Trips 2020-2025 Table 25 Forecast Outbound Departures by Destination: Number of Trips 2020-2025 Table 26 Forecast Outbound Expenditure: Value 2020-2025

AIRLINES

Key Data Findings
2020 Impact
Government imposed lockdown grounds majority of flights March-May Safety measures pose a challenge to flight operations
Recovery and Opportunities
Airlines expected to see a slow recovery as demand is dampened by travel restrictions and decreased confidence Lithuania dominated by low-cost carriers
Category Data
Table 27 Airlines Sales: Value 2015-2020 Table 28 Forecast Airlines Sales: Value 2020-2025

LODGING

Key Data Findings
2020 Impact
Demand for lodgings plummeted in 2020, while higher priced hotels benefit from cost reductions Short-term rentals more versatile lodgings option and shows most promising signs of recovery
Recovery and Opportunities
Lack of lodging infrastructure in Lithuania will pose a challenge into the forecast period Recovery uncertain into the forecast period, particularly for hotels
Category Data
Table 29 Lodging Sales: Value 2015-2020 Table 30 Lodging Outlets: Units 2015-2020 Table 31 Forecast Lodging Sales: Value 2020-2025 Table 32 Forecast Lodging Outlets: Units 2020-2025

ONLINE TRAVEL INTERMEDIARIES

Key Data Findings
2020 Impact
Travel intermediaries suffer severe losses due to COVID-19, with the cruise industry particularly hard hit COVID-19 accelerates shift from offline to online travel intermediaries
Recovery and Opportunities
Travel intermediaries will be reliant on government support Travel agencies will need to increase flexibility to recover sales into the forecast period
Category Data
Table 33 Travel Intermediaries Sales: Value 2015-2020 Table 34 Forecast Travel Intermediaries Sales: Value 2020-2025
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This report originates from Passport, our Travel research and analysis database.

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