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Travel in Lithuania

Sep 2019

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Executive Summary

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Continued increase despite very strong growth in 2018 for centenary

Although growth was slower due to the particularly strong performance seen in 2018, tourism continued to increase in Lithuania in 2019. Inbound arrivals saw growth thanks to further events to celebrate the centenary of independence, as well as better promotion of the country globally.

Rising preference for online booking due to rising penetration rates

Online sales continued to grow at a faster pace than offline sales in all travel categories in 2019. Strong competition, in line with very high broadband and mobile internet penetration rates, has forced all stakeholders to invest in developing and sustaining a strong online presence.

Bankruptcy for Lithuania’s only airline causes problems

Small Planet Airlines was the only domestic airline in Lithuania in 2018. It operated charter flights for the main travel operators Tez Tour and Novaturas.

Reasonable prices for short-term rentals ensure growth

In the review period, short-term rentals became an increasingly popular format within lodging. This is particularly popular amongst Belarusians, who are price-sensitive, but enjoy visiting the country for shopping.

Strong growth boosted by government support

Over the forecast period, all travel indicators are expected to continue to grow strongly, from the number of inbound, outbound and domestic tourists, to lodging, airlines and average expenditure.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

The Travel in Lithuania market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Lithuania?
What are the major brands in Lithuania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Lithuania

EXECUTIVE SUMMARY

Continued increase despite very strong growth in 2018 for centenary

Rising preference for online booking due to rising penetration rates

Bankruptcy for Lithuania’s only airline causes problems

Reasonable prices for short-term rentals ensure growth

Strong growth boosted by government support

SWOT

Summary 1 Destination Lithuania: SWOT

MARKET DATA

Table 1 Other Transport: Value 2014-2019
Table 2 Forecast Other Transport: Value 2019-2024
Table 3 Car Rental Sales: Value 2014-2019
Table 4 Forecast Car Rental Sales: Value 2019-2024
Table 5 Attractions and Experiences: Value 2014-2019
Table 6 Forecast Attractions and Experiences: Value 2019-2024

SOURCES

Summary 2 Research Sources

TOURISM FLOWS

Headlines

Prospects

Slowdown after centenary year, but Keliauk Lietuvoje will ensure growth is maintained
Infrastructure improvements needed to attract more business arrivals
New tourist tax in Vilnius aims to raise awareness of the city and boost competitiveness

Category Data

Table 7 Inbound Arrivals: Number of Trips 2014-2019
Table 8 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 9 Inbound Receipts: Value 2014-2019
Table 10 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 12 Forecast Inbound Receipts: Value 2019-2024
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2014-2019
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 16 Domestic Expenditure: Value and Growth 2014-2019
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2019-2024
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2019-2024
Table 21 Outbound Departures: Number of Trips 2014-2019
Table 22 Outbound Departures by Destination: Number of Trips 2014-2019
Table 23 Outbound Expenditure: Value 2014-2019
Table 24 Forecast Outbound Departures: Number of Trips 2019-2024
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 26 Forecast Outbound Expenditure: Value 2019-2024

AIRLINES

Headlines

Prospects

Low-cost carriers affect scheduled flights, hampering growth in business tourism
Tez Tours and Novaturas find new partner after bankruptcy of Small Planet Airlines
Strong competition from neighbouring Latvia due to lack of a local carrier

Category Data

Table 27 Airlines Sales: Value 2014-2019
Table 28 Forecast Airlines Sales: Value 2019-2024

LODGING

Headlines

Prospects

Problem of insufficient lodging in high season but oversupply in low season
Short-term rentals popular amongst Belarusian shopping tourists
Demand for convenience to push online sales

Category Data

Table 29 Lodging Sales: Value 2014-2019
Table 30 Lodging Outlets: Units 2014-2019
Table 31 Forecast Lodging Sales: Value 2019-2024
Table 32 Forecast Lodging Outlets: Units 2019-2024

ONLINE TRAVEL INTERMEDIARIES

Headlines

Prospects

Higher online sales for travel intermediaries than offline
Strong results due to a wider number of destinations and price options

Category Data

Table 33 Travel Intermediaries Sales: Value 2014-2019
Table 34 Forecast Travel Intermediaries Sales: Value 2019-2024

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Travel in Lithuania

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Executive Summary

New Report Guarantee

Continued increase despite very strong growth in 2018 for centenary

Rising preference for online booking due to rising penetration rates

Bankruptcy for Lithuania’s only airline causes problems

Reasonable prices for short-term rentals ensure growth

Strong growth boosted by government support

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Overview

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Table of Contents

Travel in Lithuania

EXECUTIVE SUMMARY

Continued increase despite very strong growth in 2018 for centenary

Rising preference for online booking due to rising penetration rates

Bankruptcy for Lithuania’s only airline causes problems

Reasonable prices for short-term rentals ensure growth

Strong growth boosted by government support

SWOT

MARKET DATA

SOURCES

TOURISM FLOWS

Headlines

Prospects

Category Data

AIRLINES

Headlines

Prospects

Category Data

LODGING

Headlines

Prospects

Category Data

ONLINE TRAVEL INTERMEDIARIES

Headlines

Prospects

Category Data

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