Country Report

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Travel in Lithuania

21 pages, Oct 2017

US$660

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Executive Summary

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Diversification of inbound source markets benefits travel in Lithuania

Governmental efforts to promote Lithuania as a tourism destination at the global level and focus on more remote source markets for inbound arrivals benefited the domestic travel industry. This decreased the dependency on tourist flows from neighbouring Russia and Belarus, both of which continued to experience economic turbulence and unstable political relations with Lithuania.

Travel in Lithuania continues to move online

In 2017, online platforms continued to develop strongly across all travel categories due to three main factors. Firstly, online services were more diverse and competitive as multinationals and local players competed side-by-side.

Hotel operators increasingly use flagship brands

Larger chained hotel operators focused increasingly at flagship brands and less on unique brands. For instance, the most significant hotel pipeline developments carry international brand names, such as Marriott, Hilton and AccorHotels.

Innovative online services for individual travel

The most noticeable innovations were related to individually-planned trips and holidays. For example, Airbnb.

Further development is expected over the forecast period

Travel is set to continue the positive trend in inbound and outbound flows over the forecast period. The industry is far from saturated in Lithuania and the diversity of services and attractions is expected to increase around the country and across price segments.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Lithuania?
What are the major brands in Lithuania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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