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Travel in Lithuania

20 pages, Oct 2018

US$2,100

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Executive Summary

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Tourism revenue continues to grow, but obstacles remain in place

Over the course of 2018, tourism in Lithuania continued to develop strongly. According to the World Economic Forum, Lithuania moved up three places in its tourism competitiveness rating, reaching 56 among 136 countries.

Growing preference for online sales

Online sales continue to grow at a faster pace than offline sales in all travel sectors. Strong competition, in line with very high broadband and mobile internet penetration rates, is forcing travel operators and all stakeholders to invest in developing and sustaining a strong online presence.

Major travel operator Novaturas launches IPO

One of the biggest recent stories within travel in Lithuania occurred within intermediaries. The first big news was the IPO of the largest Lithuanian tour operator, Novaturas, which sold 27% of its shares.

International hotel chains enter Lithuania

It is expected that, throughout 2018, Lithuania will see the opening of around 20 new hotels, including from household names such as Marriott, Hilton, Radisson, Ibis and Design Hotel. The entry of such well-known brands are a sign of growing trust and quality in Lithuania and Vilnius in particular.

Future looks bright

Over the forecast period, travel revenue will continue to grow strongly in all areas, from the number of inbound tourists and lodging to average expenditure. This will mainly be influenced by the development of infrastructure, continuously growing awareness of Lithuania as a travel destination fostered by government initiatives, as well as growing lodging options, especially during high season.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

The Travel in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Lithuania?
What are the major brands in Lithuania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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