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Travel in Macedonia

22 pages, Oct 2018

US$2,100

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Executive Summary

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Travel continues growing in Macedonia in 2018

Following the political crisis which gradually subsided in 2017, travel in Macedonia continued growing as inbound arrivals maintained moderate growth, mainly as a result of the permanent expansion in airlines and improved connectivity of Macedonia’s two major international airports in Skopje and Ohrid. However, growth was slightly slower relative to the review period, following a period of rapid expansion and growth in 2017 and 2018.

Internet and mobile phone penetration boost online travel growth

While travel and tourism used to be strictly within the domain of bricks and mortar outlets, the growth of information and communications technology, including rapid internet and mobile phone penetration, have led to a trend of increased use of these tools to arrange and book travel, ranging from flights and accommodation to various other services provided by tour operators and local entities. The rapid expansion of the services offered by online intermediaries has also boosted growth of online travel.

Expansion of low cost carriers creates more inbound arrivals

In Macedonia, low cost airlines, led by Wizz Air, accounts for the majority share of airlines. With such a high level of category domination of low cost airlines, Macedonia is becoming an ever popular destination for foreign tourists.

Wine tasting and adventure tourism flourish

The wine culture in Macedonia and wine-making tradition dates back to Roman times. The country has long been known for its quality wines, but few have had the opportunity to experience the wines of Macedonia on-site, at the very wineries where they are produced.

Government subsidies set to continue boosting travel growth

Despite some public criticism and statements by some EU member states’ governments and travel service providers, the Government of Macedonia has explicitly announced that the tourism related subsidies provided by the national budget to select eligible operators will continue. Current expansion in airlines, particularly low cost carriers, as well as support to foreign travel agents selling packages to Macedonia are very effective in promoting Macedonia as a tourism destination and in helping its tourism industry to compete with the mightier tourism industries of neighbouring countries, such as Greece, Turkey, Croatia or Bulgaria.

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Discover the latest market trends and uncover sources of future market growth for the Travel industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Macedonia for free:

The Travel in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Macedonia?
What are the major brands in Macedonia?

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Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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Travel in Macedonia

EXECUTIVE SUMMARY

Travel continues growing in Macedonia in 2018

Internet and mobile phone penetration boost online travel growth

Expansion of low cost carriers creates more inbound arrivals

Wine tasting and adventure tourism flourish

Government subsidies set to continue boosting travel growth

SWOT

Summary 1 Destination Macedonia: SWOT

MARKET DATA

Table 1 Other Transport: Value 2013-2018
Table 2 Forecast Other Transport: Value 2018-2023
Table 3 Car Rental Sales: Value 2013-2018
Table 4 Forecast Car Rental Sales: Value 2018-2023
Table 5 Attractions: Value 2013-2018
Table 6 Forecast Attractions: Value 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

TOURISM FLOWS

Headlines

Prospects

Tourism subsidies continue under the new government mandate
Neighbouring countries remain most important source markets
Macedonia’s international tourism media promotion is discontinued

Category Data

Table 7 Inbound Arrivals: Number of Trips 2013-2018
Table 8 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 9 Inbound Receipts: Value 2013-2018
Table 10 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 12 Forecast Inbound Receipts: Value 2018-2023
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2013-2018
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 16 Domestic Expenditure: Value and Growth 2013-2018
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2018-2023
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2018-2023
Table 21 Outbound Departures: Number of Trips 2013-2018
Table 22 Outbound Departures by Destination: Number of Trips 2013-2018
Table 23 Outbound Expenditure: Value 2013-2018
Table 24 Forecast Outbound Departures: Number of Trips 2018-2023
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 26 Forecast Outbound Expenditure: Value 2018-2023

AIRLINES

Headlines

Prospects

Led by Wizz Air low cost carriers maintains the strongest growth
Scheduled and seasonal airlines expand operations in 2018
“Alexander the Great” airport renamed “Skopje International Airport”

Category Data

Table 27 Airlines Sales: Value 2013-2018
Table 28 Forecast Airlines Sales: Value 2018-2023

LODGING

Headlines

Prospects

Modest presence of international hotel brands in Macedonia
Lodging online value sales grow stronger than offline
Short-term rentals and other lodging achieves the strongest growth

Category Data

Table 29 Lodging Sales: Value 2013-2018
Table 30 Lodging Outlets: Units 2013-2018
Table 31 Forecast Lodging Sales: Value 2018-2023
Table 32 Forecast Lodging Outlets: Units 2018-2023

TRAVEL INTERMEDIARIES

Headlines

Prospects

Bricks and mortar travel intermediaries face challenges
Significant growth of online travel sales in 2018
Domestic travel intermediaries focus on packaged holidays and cruises

Category Data

Table 33 Travel Intermediaries Sales: Value 2013-2018
Table 34 Forecast Travel Intermediaries Sales: Value 2018-2023

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Travel in Macedonia

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Executive Summary

New Report Guarantee

Travel continues growing in Macedonia in 2018

Internet and mobile phone penetration boost online travel growth

Expansion of low cost carriers creates more inbound arrivals

Wine tasting and adventure tourism flourish

Government subsidies set to continue boosting travel growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Macedonia

EXECUTIVE SUMMARY

Travel continues growing in Macedonia in 2018

Internet and mobile phone penetration boost online travel growth

Expansion of low cost carriers creates more inbound arrivals

Wine tasting and adventure tourism flourish

Government subsidies set to continue boosting travel growth

SWOT

MARKET DATA

DEFINITIONS

SOURCES

TOURISM FLOWS

Headlines

Prospects

Category Data

AIRLINES

Headlines

Prospects

Category Data

LODGING

Headlines

Prospects

Category Data

TRAVEL INTERMEDIARIES

Headlines

Prospects

Category Data

Why buy this report?

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