Country Report

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Travel in Myanmar

25 pages, Sep 2019

US$2,100

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Executive Summary

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Inbound arrivals pick up in 2019, while domestic travel continues to flourish

Although 2018 was a challenging year for Myanmar’s tourism sector as Western tourist arrivals continued to fall, better growth in inbound arrivals in 2019 came thanks to foreign investments and more travellers visiting from Asia Pacific. Not only did overseas tourist numbers rise in 2019, but the number of domestic trips continued to increase by double digits.

The lure of online travel agents is leading to more internet sales

In 2019, online sales recorded steady increases in all applicable travel categories due to higher demand for both domestic and inbound travel. Lodging witnessed a remarkable improvement in online sales, and online travel agencies (OTAs) played a significant role in boosting its performance in 2019.

As air arrivals increase, competition will intensify

In 2019, the number of inbound and outbound tourists increased compared with the previous year. This was mainly thanks to significant changes in the political environment, as well as government regulation in order to improve tourism.

A convenient app for a fast-growing travel group

In terms of interesting innovation, the GoP (pronounced Go-P) app is among the most popular up-and-coming platforms. With destination photos and a plethora of booking options available, users can organise their transportation, hotels, food and travel excursions in Myanmar all from the comfort of their smartphone or computer.

Myanmar still has stability concerns, but travel industry will continue to evolve and expand

Although the government has passed several laws that open the door to more foreign investment and has been upgrading the country’s infrastructure to accommodate the growth of tourism, Myanmar faces challenges that may hinder strong growth in tourism. For example, over the past year, Myanmar's human-rights record has been dented by the Rohingya crisis, as well as the jailing of two Reuters journalists investigating the killing of Rohingya villagers by security forces in the western Rakhine State.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Myanmar with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Myanmar, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Myanmar for free:

The Travel in Myanmar market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Myanmar?
What are the major brands in Myanmar?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

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