Travel in
Namibia

Country Report

Executive Summary

Aug 2016
Focus on travel to invigorate the economy

Regardless of Namibia’s strong performance in mining, agriculture and natural resources exploitation, some social issues such as unemployment remained of concern to the Government as well as external official entities. In this vein, travel with its current positive evolution created an increasing number of jobs, thereby boosting the local economy.

Underdeveloped entrepreneurial structure harms online potential

Despite some categories getting ahead in the online channel, namely airlines and lodging, the general underdevelopment in Namibian travel undermined this channel. Local entrepreneurs tend to be poorly educated with limited professionalism and little emphasis on presence in social networks. The offline channel’s predominance remained a reality which is certain to continue over the forecast period.

Beach tourism development underway

Until recently Namibian tourism centred around adventure, safari and hunting packages and programmes, but another reality is emerging. Some entrepreneurs already realised the potential of the, as yet underdeveloped, coastline of Namibia and resorts and other infrastructure are rapidly being built. The current construction boom in the Namibian coastal city of Swakopmund is a reflection of this trend.

Retirement tourism has potential in the country

One of the greatest advantages Namibia has is language, with English being the most important language and German still having great influence. This lends the country to the emergence of niche products such as senior and retirement tourism. The exotic weather conditions, allied to the increasing appearance of resorts near the sea are ideal for wealthy British and German retired citizens seeking sun and good beach weather.

Much still needs to be done in Namibian travel

Regardless of the Namibian Government’s willingness to promote its tourist potential abroad as well as entrepreneurial investment in better tourism services, there is still a crucial lack of important infrastructure. Airports are obsolete and unattractive when judged by Western standards. The Government also needs to urgently invest in the formation of specialised tourism workers in order for travel services to develop. If measures are not taken in the short term, tourists may choose other African countries instead of Namibia.

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Travel in Namibia

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Namibia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Namibia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Namibia for free:

  • Car Rental

  • Health and Wellness Tourism

  • Tourism Flows Domestic

  • Tourism Flows Inbound

  • Tourism Flows Outbound

  • Tourist Attractions

  • Transportation

  • Travel Accommodation

  • Travel Retail

The Travel in Namibia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Travel in Namibia?
  • What are the major brands in Namibia?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

Travel in Namibia

EXECUTIVE SUMMARY

Focus on travel to invigorate the economy
Underdeveloped entrepreneurial structure harms online potential
Beach tourism development underway
Retirement tourism has potential in the country
Much still needs to be done in Namibian travel

SWOT

Summary 1 Destination Namibia: SWOT

MARKET DATA

Table 1 Other Transport: Value 2010-2015
Table 2 Forecast Other Transport: Value 2015-2020
Table 3 Car Rental Sales: Value 2010-2015
Table 4 Forecast Car Rental Sales: Value 2015-2020
Table 5 Attractions: Value 2010-2015
Table 6 Forecast Attractions: Value 2015-2020

SOURCES

Summary 2 Research Sources

FLOWS

Headlines
Trends
Prospects
Category Data
Table 7 Inbound Arrivals: Number of Trips 2010-2015
Table 8 Inbound Arrivals by Country: Number of Trips 2010-2015
Table 9 Inbound Receipts: Value 2010-2015
Table 10 Forecast Inbound Arrivals: Number of Trips 2015-2020
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2015-2020
Table 12 Forecast Inbound Receipts: Value 2015-2020
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2010-2015
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2010-2015
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2010-2015
Table 16 Domestic Expenditure: Value and Growth 2010-2015
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2015-2020
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2015-2020
Table 21 Outbound Departures: Number of Trips 2010-2015
Table 22 Outbound Departures by Destination: Number of Trips 2010-2015
Table 23 Outbound Expenditure: Value 2010-2015
Table 24 Forecast Outbound Departures: Number of Trips 2015-2020
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2015-2020
Table 26 Forecast Outbound Expenditure: Value 2015-2020

AIRLINES

Headlines
Trends
Prospects
Category Data
Table 27 Airlines Sales: Value 2010-2015
Table 28 Forecast Airlines Sales: Value 2015-2020

LODGING

Headlines
Trends
Prospects
Category Data
Table 29 Lodging Sales: Value 2010-2015
Table 30 Lodging Outlets: Units 2010-2015
Table 31 Forecast Lodging Sales: Value 2015-2020
Table 32 Forecast Lodging Outlets: Units 2015-2020

INTERMEDIARIES

Headlines
Trends
Prospects
Category Data
Table 33 Intermediaries Sales: Value 2010-2015
Table 34 Forecast Intermediaries Sales: Value 2015-2020