Regardless of Namibia’s strong performance in mining, agriculture and natural resources exploitation, some social issues such as unemployment remained of concern to the Government as well as external official entities. In this vein, travel with its current positive evolution created an increasing number of jobs, thereby boosting the local economy.
Despite some categories getting ahead in the online channel, namely airlines and lodging, the general underdevelopment in Namibian travel undermined this channel. Local entrepreneurs tend to be poorly educated with limited professionalism and little emphasis on presence in social networks. The offline channel’s predominance remained a reality which is certain to continue over the forecast period.
Until recently Namibian tourism centred around adventure, safari and hunting packages and programmes, but another reality is emerging. Some entrepreneurs already realised the potential of the, as yet underdeveloped, coastline of Namibia and resorts and other infrastructure are rapidly being built. The current construction boom in the Namibian coastal city of Swakopmund is a reflection of this trend.
One of the greatest advantages Namibia has is language, with English being the most important language and German still having great influence. This lends the country to the emergence of niche products such as senior and retirement tourism. The exotic weather conditions, allied to the increasing appearance of resorts near the sea are ideal for wealthy British and German retired citizens seeking sun and good beach weather.
Regardless of the Namibian Government’s willingness to promote its tourist potential abroad as well as entrepreneurial investment in better tourism services, there is still a crucial lack of important infrastructure. Airports are obsolete and unattractive when judged by Western standards. The Government also needs to urgently invest in the formation of specialised tourism workers in order for travel services to develop. If measures are not taken in the short term, tourists may choose other African countries instead of Namibia.
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Discover the latest market trends and uncover sources of future market growth for the Travel industry in Namibia with research from Euromonitor's team of in-country analysts.
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When you purchase this report, you also get the data and the content from these category reports in Namibia for free:
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
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