Country Report

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Travel in Nicaragua

21 pages, Aug 2016

US$660

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Executive Summary

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Country brand promotion yields positive results

In 2015 tourism authorities, mainly represented by INTUR, continued to invest in promoting Nicaragua as a tourism destination. INTUR launched a new marketing campaign which it implemented internationally with the assistance of the country’s embassies and consulate offices abroad. At a local level, INTUR also continued to focus on domestic tourism with local promotion and advertising. With this and other activities and with a large investment in the market, the country recorded growth in travel.

Online performance remains incipient

Online performance remained incipient in 2015, although it is expected to grow in importance over the forecast period. Many companies working in the tourism market have some online presence, especially international players. Social media has become more relevant, especially as companies aim to attract a broader audience.

New airport aids arrivals of high-end tourists

In 2015 the new Costa Esmeralda International Airport was opened. The project, which is primarily managed by the private sector, opens possibilities for the growth of high-end tourism. Many of the tourists traveling to this airport are interested in visiting and staying in the Guacalito de La Isla Golf Resort. This is a luxurious complex which attracts tourists who are able to spend more than the typical tourists who currently visit the country.

Sustainable tourism could become an important opportunity

In the search for new arrival sources, various players in the tourism market constantly attempt to innovate and attract tourists. Sustainability could prove to be a successful way of attracting new customers, and Soppexcca is a good example of this. The agro-cooperative, located in Jinotega, aims to attract tourists with the opportunity of learning first-hand about coffee plantations and tasting. The cooperative has gained the “Local Label” certification, accrediting its tourist offer as sustainable and opening opportunities for travellers interested in this type of activity.

Strong growth expected

As investment in tourism continues to increase, growth is expected to be strong over the forecast period. Incentives created by the government to increase investment in tourism have yielded positive results, creating the necessary infrastructure to support future growth in the market.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Nicaragua with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Nicaragua, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nicaragua for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Nicaragua market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Nicaragua?
What are the major brands in Nicaragua?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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