Travel in
Oman

Country Report

Executive Summary

Sep 2019
Inbound arrivals returns to growth, supporting airlines and lodging

Inbound arrivals returned to growth in 2019 after the marginal decline in 2018, with domestic tourism flows recording more modest growth. All of this in turn supported retail value sales of airlines and lodging.

Online travel intermediaries begin to offer all-inclusive packages

As was the case in many countries, online travel intermediaries began their operations by offering flights and accommodation at value prices. This was a successful approach, and was particularly attractive to internet-savvy millennials who were comfortable in sourcing their other requirements and services from other sources.

Improvements in air transportation infrastructure expands capacity and supports massive development of hotels

With Muscat airport’s new terminal inaugurated in March 2018, Oman’s ability to accept inbound arrivals has been massively improved. In addition, the new international airport at Salalah was also completed at the end of 2018, while numerous other smaller airports are currently under construction or being refurbished.

Lodging continues to benefit from growth in supply and a more diverse offering

The supply of hotels in Oman continues to increase and new lodging outlets include those operated by famous international and regional chains as well as the leading local operators. Despite strong recent development, there remains considerable room for further development in the category and growth in the supply of hotels during the forecast period is highly likely.

Strong growth expected across categories due to heavy investment in infrastructure and marketing

The Omani government and stakeholders are investing heavily in travel and tourism in an effort to diversify from its reliance on oil. In addition, Oman’s birth rate remains relatively high and its native population is among the youngest in the Middle East, with around half of the total population aged below the age of 25 at the end of the review period.

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Discover the latest market trends and uncover sources of future market growth for the Travel industry in Oman with research from Euromonitor's team of in-country analysts.

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The Travel in Oman market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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This industry report originates from Passport, our Travel And Tourism market research database.

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Travel in Oman

EXECUTIVE SUMMARY

Inbound arrivals returns to growth, supporting airlines and lodging
Online travel intermediaries begin to offer all-inclusive packages
Improvements in air transportation infrastructure expands capacity and supports massive development of hotels
Lodging continues to benefit from growth in supply and a more diverse offering
Strong growth expected across categories due to heavy investment in infrastructure and marketing

SWOT

Strengths
Weaknesses
Opportunities
Threats
Summary 1 Destination Oman: SWOT

MARKET DATA

Table 1 Other Transport: Value 2014-2019
Table 2 Forecast Other Transport: Value 2019-2024
Table 3 Car Rental Sales: Value 2014-2019
Table 4 Forecast Car Rental Sales: Value 2019-2024
Table 5 Attractions and Experiences: Value 2014-2019
Table 6 Forecast Attractions and Experiences: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources

TOURISM FLOWS

Headlines
Prospects
Inbound arrivals return to growth after the marginal decline in 2018
MENA region to continue to dominate arrivals, whilst source countries targeted by campaigns perform well
India is increasingly important for inbound arrivals
Category Data
Table 7 Inbound Arrivals: Number of Trips 2014-2019
Table 8 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 9 Inbound Receipts: Value 2014-2019
Table 10 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 12 Forecast Inbound Receipts: Value 2019-2024
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2014-2019
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 16 Domestic Expenditure: Value and Growth 2014-2019
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2019-2024
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2019-2024
Table 21 Outbound Departures: Number of Trips 2014-2019
Table 22 Outbound Departures by Destination: Number of Trips 2014-2019
Table 23 Outbound Expenditure: Value 2014-2019
Table 24 Forecast Outbound Departures: Number of Trips 2019-2024
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 26 Forecast Outbound Expenditure: Value 2019-2024

AIRLINES

Headlines
Prospects
Infrastructure improvements likely to benefit the performance of airlines
Oman takes a neutral position in regional geopolitics, which may benefit airlines
Oman Air set for expansion despite recent struggles
Category Data
Table 27 Airlines Sales: Value 2014-2019
Table 28 Forecast Airlines Sales: Value 2019-2024

LODGING

Headlines
Prospects
Rising tourism flows and strong investment to bolster growth in lodging
Short-term rentals remains a niche in spite of strong growth
The supply of hotels and resorts grows as new outlets continue to open
Category Data
Table 29 Lodging Sales: Value 2014-2019
Table 30 Lodging Outlets: Units 2014-2019
Table 31 Forecast Lodging Sales: Value 2019-2024
Table 32 Forecast Lodging Outlets: Units 2019-2024

TRAVEL INTERMEDIARIES

Headlines
Prospects
More online travel intermediaries begin to offer all-inclusive packages
Skysouq.com continues to achieve strong growth
Preference for traditional intermediaries set to continue
Category Data
Table 33 Travel Intermediaries Sales: Value 2014-2019
Table 34 Forecast Travel Intermediaries Sales: Value 2019-2024