Travel in Pakistan

Government focused on supporting inbound tourist flow in Pakistan

Travel and tourism is amongst the major industries that the government hopes will provide a boost to the country’s economic development, following a recent rise in inflow of foreign and domestic tourists. The industry, which has mainly been unexploited over the years due to the country’s insecure and negative brand image, has now been identified as an important driver of the nation’s growing economy.

Online development attracts millennials

Millennial travellers are slowly emerging as the dominant consumer group globally, a trend also reflected in Pakistan. Solo or group trips to domestic or foreign locations among millennials, especially students, are on the rise in the country, which is set to boost the popularity of economical packages and itineraries among travel stakeholders.

Decline of Pakistan International Airlines due to competition from international competitors

Growing competition for national carrier, Pakistan International Airlines arising from an open skies policy as well as operational inefficiencies have led the airline to stop routes to the US, including Houston, Chicago and New York. As a consequence, domestic airlines are carrying fewer passengers compared to their international counterparts.

Religious tourism emerging as an important part of tourism development in the country

Tourist flow in the country continued to rise in 2018, maintaining a trend which began in 2014 as a result of a change in the law, which was part of the government’s efforts to improve Pakistan’s image among global travellers. Along with leisure and adventure tourism, religious tourism has also risen, as the country is home to several revered pilgrimage sites related to Hinduism, Sikhism and Buddhism.

Strategic efforts made by the government are set to boost tourism over the forecast period

Pakistan is set to emerge as a budget friendly tourist destination and will continue to attract tourists looking for adventure and relaxation. Moreover, government initiatives to promote potential markets, an open skies policy, and visa on arrival in Pakistan for 24 countries, will prove further boons for the country’s tourism industry.

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