Country Report

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Travel in Pakistan

Sep 2019

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Executive Summary

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Government actions support renewed growth across travel

All categories in travel recorded good value growth in 2019 after the number of inbound arrivals returned to positive ground after the declines of 2018. Travel and tourism is a major focus for the Pakistani government, with tourism identified as an important driver of the nation’s growing economy.

Intermediaries online sales continue to surge

Intermediaries online sales continued to surge in 2019, largely driven by internet-savvy millennials who generally possess the technology to enable online research and purchases to compare the rates of the different airlines and to bargain with travel agents. For airline travel, travellers continued to book through the websites of different airlines.

Pakistan International Airlines continues to record losses

The national carrier, Pakistan International Airlines, is subject to intense competition from international competitors, such as Emirates, Etihad Airways and Qatar Airways. Management issues, operational inefficiencies and a failure to counter the competition arising from an open skies policy have contributed to successive annual financial losses for many years.

Opportunities for new international and domestic airlines as the government invests in infrastructure

Amongst its many efforts to promote itself on the world travel map, Pakistan has begun investing in improving its airlines services and infrastructure. For instance, it inaugurated its largest and first Greenfield airport, Islamabad International Airport, in early 2018, replacing the old Benazir Bhutto International Airport (BBIA) in the twin city of Rawalpindi.

Strong growth expected due to the improving economy and government actions

The improving economic conditions in the country, especially in relation to the China-Pakistan Economic Corridor (CPEC), which has created a boom in business tourism, is set to contribute to ongoing growth for travel over the forecast period. CPEC will also likely play an important role in improving the quality of tourism services, as well as socioeconomic conditions for Pakistan’s citizens over the forecast period.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Travel in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Pakistan?
What are the major brands in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

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