Country Report

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Travel in Pakistan

20 pages, Oct 2017

US$660

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Executive Summary

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The influx of foreign investment to the country leads to expansion in airlines

The improving economic conditions in the country, especially in relation to the China Pakistan Economic Corridor (CPEC), led to an increase in inbound arrivals in Pakistan in 2017. Gwadar, the main hub of the CPEC, experienced a boom in business tourism, making Gwadar airport the fastest growing airport in the country.

Increasing internet penetration supports online travel

Increasing usage of the internet in the country is supporting online sales in the travel market. This growth can be attributed to the strong marketing and promotional activities carried out by international and local players in various categories, which increased the awareness of the ease and benefits of online booking.

The largest national carrier in Pakistan, PIA, undertakes a major organisational restructure

Pakistan International Airlines has been consistently losing share each year due to financial distress and operational and managerial inefficiencies in the organisation. In 2017, the company was significantly restructured in order to return the carrier to profit.

Lodging enjoys growth due to increases in domestic and inbound tourism

The lodging category benefited from the increasing influx of tourists to the country. The occupancy rate of hotels increased to 80% on average across the country in 2017 compared to 35% in 2016.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Pakistan?
What are the major brands in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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