Country Report

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Travel in Panama

21 pages, Oct 2018

US$2,100

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Executive Summary

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Panama seeks new source markets for inbound arrivals

Tourism remains one of the main economic activities in Panama, which attracts both leisure and business travellers. The US, Colombia and Venezuela are traditionally the country’s most important source markets for inbound arrivals.

Airbnb continues to enjoy success despite restriction in Panama City

Airbnb has experienced tremendous expansion in Panama in recent years. Many traditional lodging establishments such as hotels see online short-term rentals platforms like Airbnb as a major threat, and blame them for low occupancy rates.

International hotel operators continue to invest in Panama

Due to tax incentives offered by previous governments to encourage hotel construction, Panama had an oversupply of hotel rooms in 2018. Despite this, it remained an attractive destination for investors thanks to its thriving economy and vibrant, cosmopolitan cities, with several new hotels opening in the country during the year.

Hotels employ technology in effort to increase occupancy rates

In addition to suffering from low occupancy rates due to oversupply, hotels in Panama are also threatened by the growing popularity of short-term rentals sourced online. These not only include official platforms like Airbnb, but also clandestine lodging, ie apartments rented by owners who do not pay taxes in the country.

Investment in Panama Canal tourism facilities set to increase

When it comes to tourism, Panama faces competition from surrounding countries that offer similar beaches, historical ruins, mountains, parks etc. However, the country has one unique advantage in the form of the Panama Canal.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Panama with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Panama, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Panama for free:

The Travel in Panama market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Panama?
What are the major brands in Panama?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Panama

EXECUTIVE SUMMARY

Panama seeks new source markets for inbound arrivals

Airbnb continues to enjoy success despite restriction in Panama City

International hotel operators continue to invest in Panama

Hotels employ technology in effort to increase occupancy rates

Investment in Panama Canal tourism facilities set to increase

SWOT

Summary 1 Destination Panama: SWOT

MARKET DATA

Table 1 Other Transport: Value 2013-2018
Table 2 Forecast Other Transport: Value 2018-2023
Table 3 Car Rental Sales: Value 2013-2018
Table 4 Forecast Car Rental Sales: Value 2018-2023
Table 5 Attractions: Value 2013-2018
Table 6 Forecast Attractions: Value 2018-2023

SOURCES

Summary 2 Research Sources

TOURISM FLOWS

Headlines

Prospects

Panama looks beyond traditional source markets to boost arrivals
Free tours of capital sites offered in bid to increase overnight stays
Panama Canal remains the biggest attraction for tourists

Category Data

Table 7 Inbound Arrivals: Number of Trips 2013-2018
Table 8 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 9 Inbound Receipts: Value 2013-2018
Table 10 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 12 Forecast Inbound Receipts: Value 2018-2023
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2013-2018
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 16 Domestic Expenditure: Value and Growth 2013-2018
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2018-2023
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2018-2023
Table 21 Outbound Departures: Number of Trips 2013-2018
Table 22 Outbound Departures by Destination: Number of Trips 2013-2018
Table 23 Outbound Expenditure: Value 2013-2018
Table 24 Forecast Outbound Departures: Number of Trips 2018-2023
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 26 Forecast Outbound Expenditure: Value 2018-2023

AIRLINES

Headlines

Prospects

Tax hike leads Viva Air Colombia to exit Panama
Well-developed infrastructure supports airlines expansion
Panama continues to add airline connections

Category Data

Table 27 Airlines Sales: Value 2013-2018
Table 28 Forecast Airlines Sales: Value 2018-2023

LODGING

Headlines

Prospects

Hotel operators innovate to fight growing threat from clandestine lodging
Hilton Panama aims to attract gamers with smart room technology
Panama continues to attract investment by global hotel chains

Category Data

Table 29 Lodging Sales: Value 2013-2018
Table 30 Lodging Outlets: Units 2013-2018
Table 31 Forecast Lodging Sales: Value 2018-2023
Table 32 Forecast Lodging Outlets: Units 2018-2023

TRAVEL INTERMEDIARIES

Headlines

Prospects

Airbnb poses major challenge for hotels in Panama
Travellers increasingly trust online players to offer the best deals
Ecotourism and adventure tourism gain popularity in Panama

Category Data

Table 33 Travel Intermediaries Sales: Value 2013-2018
Table 34 Forecast Travel Intermediaries Sales: Value 2018-2023

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Megatrends

Country Report

Travel in Panama

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Executive Summary

New Report Guarantee

Panama seeks new source markets for inbound arrivals

Airbnb continues to enjoy success despite restriction in Panama City

International hotel operators continue to invest in Panama

Hotels employ technology in effort to increase occupancy rates

Investment in Panama Canal tourism facilities set to increase

Samples

Overview

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Table of Contents

Travel in Panama

EXECUTIVE SUMMARY

Panama seeks new source markets for inbound arrivals

Airbnb continues to enjoy success despite restriction in Panama City

International hotel operators continue to invest in Panama

Hotels employ technology in effort to increase occupancy rates

Investment in Panama Canal tourism facilities set to increase

SWOT

MARKET DATA

SOURCES

TOURISM FLOWS

Headlines

Prospects

Category Data

AIRLINES

Headlines

Prospects

Category Data

LODGING

Headlines

Prospects

Category Data

TRAVEL INTERMEDIARIES

Headlines

Prospects

Category Data

Why buy this report?

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