Country Report

Travel in

Travel in Panama

20 pages, Aug 2016

US$660

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Executive Summary

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Lodging oversupply pressures the industry

In 2015, tourism continued to grow in Panama. Growth rates were lower in 2015 compared to prior years of the review period. Lodging investment has continued in the country despite lower growth rates in overall tourism. Capacity is therefore superior compared to demand. For this reason, hoteliers and other stakeholders are pressuring tourism authorities to increase promotion and aim to attract more tourism to the country.

Social media increasingly important

Following international trends, online presence continues to increase among brands participating in the tourism sector. Lodging businesses, intermediaries and airlines have some online presence, and leading competitors are strong in social media. Using promotion of special events, attractive pictures and interesting facts, tourism stakeholders participate in an attempt to engage potential tourists.

New hotels continue to open despite oversupply

In 2015, several new hotels launched in Panama. New projects continue to increase the oversupply problem that has become important among hoteliers. Prospects of future growth, and a solid performance in the review period fuelled growth in the sector. Big brand hotels and independent options continue to invest in the country, with buildings with large capacity opening to accommodate business and leisure tourists alike.

Sustainable tourism could become an interesting opportunity

Tourism authorities and other government institutions have launched a plan for sustainable tourism development. The plan includes actions to increase tourism in protected areas. This could become an interesting opportunity, especially as tourists are increasingly interested in authentic experiences of unexplored locations.

High bar set for future performance

As the destination saw strong double-digit growth over the latter years of the review period, its future performance becomes increasingly difficult. Strong competition from alternative destinations and a certain level of saturation in some areas of the country regarding tourism make for a difficult future performance. As tourism authorities aim to increase tourism, development of other nontraditional tourism areas could be a key driver for the industry.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Panama with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Panama, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Panama for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Panama market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Panama?
What are the major brands in Panama?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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Travel in Panama

EXECUTIVE SUMMARY

Lodging oversupply pressures the industry

Social media increasingly important

New hotels continue to open despite oversupply

Sustainable tourism could become an interesting opportunity

High bar set for future performance

SWOT

Summary 1 Destination Panama: SWOT

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Travel in Panama

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Executive Summary

New Report Guarantee

Lodging oversupply pressures the industry

Social media increasingly important

New hotels continue to open despite oversupply

Sustainable tourism could become an interesting opportunity

High bar set for future performance

Samples

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

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Table of Contents

Travel in Panama

EXECUTIVE SUMMARY

Lodging oversupply pressures the industry

Social media increasingly important

New hotels continue to open despite oversupply

Sustainable tourism could become an interesting opportunity

High bar set for future performance

SWOT

MARKET DATA

SOURCES

FLOWS

Headlines

Trends

Prospects

Category Data

AIRLINES

Headlines

Trends

Prospects

Category Data

LODGING

Headlines

Trends

Prospects

Category Data

INTERMEDIARIES

Headlines

Trends

Prospects

Category Data

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