Country Report

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Travel in Samoa

19 pages, Oct 2015

US$660

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Executive Summary

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Sluggish growth throughout 2014

Throughout 2014, the Samoan travel industry experienced a year of slow growth characterised by limited business opportunities and a saturated leisure market that offers few high value-added activities. This was compounded by the ongoing recovery efforts following Cyclone Evan, which left many hotels’ doors closed as restorations and renovations continued. With the cyclone still in recent memory, tourists have been deterred from visiting the country due to the risk of future unexpected natural disasters, which can negatively impact on a holiday.

Samoa yet to embrace online travel

The Samoan travel industry has begun making use of online capabilities to better reach potential markets and make the travel process more efficient and effective. Established airlines operating in Samoa are being featured on booking websites, which is improving their visibility; however, smaller airlines are not receiving the same recognition on these sites, putting pressure on these carriers to promote themselves through intermediaries and word of mouth. Hotels are engaging with customers directly through booking options available on websites. Online bookings are available with a variety of lodgings and no longer limited to luxury resorts and hotels.

Samoa Air continues to face challenges

Samoa Air continues to receive criticism over its decision to employ an airfare scheme wherein customers pay according to their body weight. This is the first of its kind within the airline industry and thus has drawn the ire of critics, who state it breaches aviation standards. In addition to this, the airline is facing increasing fees flying to the Polynesian Airlines owned airport in Fagali’i. Additionally, calls for the airline, along with Polynesian Airlines, to be privatised have been growing increasingly loud due to their unprofitable nature as state-backed enterprises.

International investment a positive sign

After Cyclone Evan, there has been some positive development as the famous Aggie Grey’s hotel is being re-established under Sheraton ownership. The entrance of the first internationally recognised hotel brand helps to pave the way for future large-scale investments from global companies. This in turn will help to entice international leisure and business visitors to the country due to the image and level of quality they associate with familiar brands they have experienced before.

Future performance expected to improve

With the introduction and establishment of global brands such as Sheraton and Virgin in Samoa, the country is in a good position to develop its travel image over the forecast period with improved recognition from international visitors considering making a trip. Furthermore, restorations and repairs following Cyclone Evan are expected to be completed shortly, improving the available infrastructure and increasing the supply of lodgings and the number of activities. This will be especially useful for the upcoming visit by the New Zealand All Blacks rugby team, which has created great excitement within and beyond the nation.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Samoa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Samoa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Samoa for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Samoa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Samoa?
What are the major brands in Samoa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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Travel in Samoa

EXECUTIVE SUMMARY

Sluggish growth throughout 2014

Samoa yet to embrace online travel

Samoa Air continues to face challenges

International investment a positive sign

Future performance expected to improve

SWOT

Summary 1 Samoa: SWOT

MARKET DATA

Table 1 Other Travel Modes: Value 2009-2014
Table 2 Forecast Other Travel Modes: Value 2014-2019
Table 3 Car Rental Sales: Value 2009-2014
Table 4 Forecast Car Rental Sales: Value 2014-2019
Table 5 Attractions: Value 2009-2014
Table 6 Forecast Attractions: Value 2014-2019

SOURCES

Summary 2 Research Sources

FLOWS

Headlines

Trends

Inbound and domestic
Outbound

Prospects

Category Data

Table 7 Inbound Arrivals: Number of Trips 2009-2014
Table 8 Inbound Arrivals by Country: Number of Trips 2009-2014
Table 9 Forecast Inbound Arrivals: Number of Trips 2014-2019
Table 10 Forecast Inbound Arrivals by Country: Number of Trips 2014-2019
Table 11 Domestic Trips by Purpose of Visit: Number of Trips 2009-2014
Table 12 Domestic Business Trips by Travel Mode: Number of Trips 2009-2014
Table 13 Domestic Leisure Trips by Travel Mode: Number of Trips 2009-2014
Table 14 Domestic Expenditure: Value and Growth 2009-2014
Table 15 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2014-2019
Table 16 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 17 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 18 Forecast Domestic Tourist Expenditure: Value and Growth 2014-2019
Table 19 Outbound Departures: Number of Trips 2009-2014
Table 20 Outbound Departures by Destination: Number of Trips 2009-2014
Table 21 Outbound Expenditure: Value 2009-2014
Table 22 Forecast Outbound Departures: Number of Trips 2014-2019
Table 23 Forecast Outbound Departures by Destination: Number of Trips 2014-2019
Table 24 Forecast Outbound Expenditure: Value 2014-2019

AIRLINES

Headlines

Trends

Prospects

Category Data

Table 25 Airlines Sales: Value 2009-2014
Table 26 Forecast Airlines Sales: Value 2014-2019

LODGING

Headlines

Trends

Prospects

Category Data

Table 27 Lodging Sales: Value 2009-2014
Table 28 Lodging Outlets: Units 2009-2014
Table 29 Forecast Lodging Sales: Value 2014-2019
Table 30 Forecast Lodging Outlets: Units 2014-2019

INTERMEDIARIES

Headlines

Trends

Prospects

Category Data

Table 31 Intermediaries Sales: Value 2009-2014
Table 32 Forecast Intermediaries Sales: Value 2014-2019

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Megatrends

Country Report

Travel in Samoa

New Report Guarantee

Executive Summary

New Report Guarantee

Sluggish growth throughout 2014

Samoa yet to embrace online travel

Samoa Air continues to face challenges

International investment a positive sign

Future performance expected to improve

Samples

Overview

Why buy this report?

SAMPLES (FAQS ABOUT SAMPLES):

Want to find out more about this report?

Table of Contents

Travel in Samoa

EXECUTIVE SUMMARY

Sluggish growth throughout 2014

Samoa yet to embrace online travel

Samoa Air continues to face challenges

International investment a positive sign

Future performance expected to improve

SWOT

MARKET DATA

SOURCES

FLOWS

Headlines

Trends

Prospects

Category Data

AIRLINES

Headlines

Trends

Prospects

Category Data

LODGING

Headlines

Trends

Prospects

Category Data

INTERMEDIARIES

Headlines

Trends

Prospects

Category Data

Why buy this report?

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