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Learn moreOct 2015
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Throughout 2014, the Samoan travel industry experienced a year of slow growth characterised by limited business opportunities and a saturated leisure market that offers few high value-added activities. This was compounded by the ongoing recovery efforts following Cyclone Evan, which left many hotels’ doors closed as restorations and renovations continued. With the cyclone still in recent memory, tourists have been deterred from visiting the country due to the risk of future unexpected natural disasters, which can negatively impact on a holiday.
The Samoan travel industry has begun making use of online capabilities to better reach potential markets and make the travel process more efficient and effective. Established airlines operating in Samoa are being featured on booking websites, which is improving their visibility; however, smaller airlines are not receiving the same recognition on these sites, putting pressure on these carriers to promote themselves through intermediaries and word of mouth. Hotels are engaging with customers directly through booking options available on websites. Online bookings are available with a variety of lodgings and no longer limited to luxury resorts and hotels.
Samoa Air continues to receive criticism over its decision to employ an airfare scheme wherein customers pay according to their body weight. This is the first of its kind within the airline industry and thus has drawn the ire of critics, who state it breaches aviation standards. In addition to this, the airline is facing increasing fees flying to the Polynesian Airlines owned airport in Fagali’i. Additionally, calls for the airline, along with Polynesian Airlines, to be privatised have been growing increasingly loud due to their unprofitable nature as state-backed enterprises.
After Cyclone Evan, there has been some positive development as the famous Aggie Grey’s hotel is being re-established under Sheraton ownership. The entrance of the first internationally recognised hotel brand helps to pave the way for future large-scale investments from global companies. This in turn will help to entice international leisure and business visitors to the country due to the image and level of quality they associate with familiar brands they have experienced before.
With the introduction and establishment of global brands such as Sheraton and Virgin in Samoa, the country is in a good position to develop its travel image over the forecast period with improved recognition from international visitors considering making a trip. Furthermore, restorations and repairs following Cyclone Evan are expected to be completed shortly, improving the available infrastructure and increasing the supply of lodgings and the number of activities. This will be especially useful for the upcoming visit by the New Zealand All Blacks rugby team, which has created great excitement within and beyond the nation.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Travel industry in Samoa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel industry in Samoa, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Samoa for free:
Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail
The Travel in Samoa market research report includes:
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Why buy this report?
This industry report originates from Passport, our
Travel And Tourism market research database.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.