Country Report

Travel in

Travel in Serbia

Oct 2020

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Executive Summary

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COVID-19 impact on travel

The initial impact of the COVID-19 pandemic’s subsequent lockdown in Serbia began in mid-March as the government enforced restrictions and the country’s land borders were closed and flights were grounded. All hotels and retail outlets, including travel agencies and car rental facilities were closed, and consumers remained largely restricted to their homes except in cases of essential movement.

COVID-19 country impact

A state of emergency was introduced in the country on 15 March, which remained in place until 7 May. The borders were closed from 20 March.

Company response to COVID-19: Airlines and hotels

COVID-19 has had a severe impact on flights in Serbia, impacting all airlines. Air Serbia, Serbia’s national carrier with the largest share of flights across its several brands, ceased nearly all flights from late March until at least early May and although airlines were allowed to resume operations they did not do so immediately as most foreign airlines did not sell flights to Serbia until well into the summer months.

Impact of COVID-19 on online bookings and travel intermediaries

In 2020, online booking portals such as Booking.com and Expedia remain largely unchanged and available to consumers, although greater levels of flexibility in terms of booking modifications or cancellations were offered to consumers, often at the expense of operators.

What next for travel?

Like most other large travel markets, travel in Serbia is expected to be severely impacted by COVID-19 in 2020 and beyond, although government’s economic measures will protect the tourism industry from approximately 40% of losses, which means less financial pressure, less downsizing, and fewer permanent outlet closures than companies in many other countries. However, many travel companies in Serbia will suffer from the long-term effects of low demand, impacting attractions and airlines the most while affecting lodging and intermediaries to a lesser extent.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Serbia for free:

The Travel in Serbia market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Serbia?
What are the major brands in Serbia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

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Travel in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Other Transport: Value 2015-2020
Table 2 Forecast Other Transport: Value 2020-2025
Table 3 Car Rental Sales: Value 2015-2020
Table 4 Forecast Car Rental Sales: Value 2020-2025
Table 5 Attractions and Experiences: Value 2015-2020
Table 6 Forecast Attractions and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

TOURISM FLOWS

Key Data Findings

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Megatrends

Country Report

Travel in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

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Table of Contents

Travel in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

TOURISM FLOWS

Key Data Findings

2020 Impact

Recovery and Opportunities

Category Data

AIRLINES

Key Data Findings

2020 Impact

Recovery and Opportunities

Category Data

LODGING

Key Data Findings

2020 Impact

Recovery and Opportunities

Category Data

ONLINE TRAVEL INTERMEDIARIES

Key Data Findings

2020 Impact

Recovery and Opportunities

Category Data

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