Robust economic growth continues to fuel travel growth in Slovenia, along with the ongoing expansion of airlines operations and consequent improved connectivity between Ljubljana and European destinations. Stable economic growth is providing a solid basis for continued growth of tourism, as well as domestic and outbound trips of Slovenian citizens.
Online travel operators continue to outperform and gain sales share from traditional brick-and mortar and other offline intermediaries thanks to the changing consumer habits of Slovenian consumers, particularly younger people such as millennials. This trend can also be attributed to the rapid expansion of internet access and the growth of mobile telephony and applications.
The strong growth of both scheduled and particularly low-cost airlines is resulting in increased flight availability and improved connectivity and has been an important contributing factor to the increase in foreign tourist arrivals to Slovenia. Inbound arrivals of tourists from less developed source markets exhibit particularly strong growth rates.
Slovenia posted a record number of overnight stays and tourist tax income in 2018 according to local media sources. The restructuring of the hotel sector in Slovenia is seen as a key measure of the current strategy for the sustainable growth of Slovenian tourism by the government and overall industry.
Over the forecast period, inbound tourism to Slovenia is set to continue growing. However, competitive pressure from well-developed main source markets in the region is set to remain very strong.
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