Travel in Slovenia

Strong economic growth results in solid travel growth in 2018

The economic growth in Slovenia was robust in 2017 and 2018. Thanks to the new growth strategies by the new owners of the two main Slovenian airports located in Ljubljana and Portoroz, air travel grew significantly in 2018 and was an important driver of the overall growth in travel, including inbound travel.

Online travel sales continue to outperform offline travel

Online travel continued to develop rapidly at global level with the rapid expansion of internet access and the growth in mobile telephony and mobile applications. At the same time, online-based travel agencies and intermediaries increasingly penetrated travel and tourism.

Ljubljana Airport gets necessary boost as low cost carriers expand

Following its acquisition by its new owner, the German-owned Fraport Slovenia doo company, Jože Pucnik Ljubljana Airport experienced significant improvements and modernisation as well as continued service expansion and new route development. In 2018 the company continued entering into new agreements regulating the introduction of new destinations and increase in flight frequencies in the case of both scheduled airlines and low cost carriers.

Glamping is Slovenia’s new promising business model in travel

In recent years there were numerous disruptive business models within lodging that revolutionised this category, most notably Airbnb. Over the review period there was talk about a new sort of traveller called “digital nomads” who tend to travel a lot and work remotely and earn their living while traveling to various destinations where they spend their money.

Travel is set to continue growing, albeit at a stable pace

Over the forecast period inbound tourism to Slovenia is set to continue growing, albeit with a slower CAGR compared to the review period. The competitive pressure from the well-developed main source markets in the region is set to remain very strong.

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