Travel in Tajikistan

Active development of rural areas makes Tajikistan even more attractive

Tajikistan is highly reliant on active tourism, which makes it dependent on the development of infrastructure in rural areas. Considering it is mountainous, getting to different parts of the country can be very complicated and any development in infrastructure results in a very quick and positive response from the travel industry. In 2014, such developments were the core of the positive tourism performance in Tajikistan.

Online travel remains underdeveloped in Tajikistan

Online travel is not developed in Tajikistan, as the local banking system is not able to take online payments. In addition to this, Tajikistan has rather low levels of computer literacy. As a result, online sales are only observed in airlines and in hotels. However, their respective shares of total sales were 1% and marginal in 2014.

Fragmentation and the development of tourism leads to price-competition

The competitive environment is rather fragmented in Tajikistan in most categories. The only exception is airlines, where there is an obvious dominance of two local players, Tajik Air and Somon Air. Due to the high level of involvement of small businesses in the tourism industry in Tajikistan, most players are focused on improving their quality. Another factor, observable in lodging and among intermediaries, is the increasing pressure on prices, making discounting among the core strategies used to attract tourists.

Homestay services are on the rise in Tajikistan

Homestay is quickly evolving in Tajikistan, as it is compliant with the tourism profile of the country. This is a convenient option allowing development in remote regions, which maintain potential attractions for active tourism, but still might be underdeveloped for larger-scale investments in hotels. In addition to this, such a development benefits local tour operators as they now can offer a wider scope of tours and attractions. Finally, homestaying complies well with local hospitality traditions.

Further growth will be supported by internal and external factors

Further increasing interest in exotic and less-explored destinations is set to benefit Tajikistan in the long run. The development and increasing involvement of regions in the tourism industry are expected to make Tajikistan even more attractive and diverse over the forecast period. An improving economic environment and increasing purchasing power are set to benefit the country’s travel performance as well. The combination of these factors is anticipated to result in positive performances across different travel categories in Tajikistan.

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