Travel in
Tanzania

Country Report

Executive Summary

Sep 2019
Unique experiences contribute to continued growth by all measures

Growth in tourism continued in Tanzania in 2019, with increases in inbound arrivals, outbound departures and domestic tourism, as well as travel, lodging and attractions. This growth was despite higher charges for tourists from 2016.

Lack of trust leads to low and slow growth in share of online sales

Most Tanzanians still do not trust online booking of tourism products, and prefer personal contact in travel agencies. Airlines and hotels accounted for the highest actual online sales in 2019.

Tanzania Air expands it operations, offering more tourism opportunities

The purchase of two Airbus A220-300 aircraft by the government for its national flag carrier, Air Tanzania, is expected to lead to the opening up of new air routes. It was the first African carrier to take delivery of this aircraft.

Marketing Tanzania as a conference destination

Tanzania’s tourism industry relies mostly on wildlife, beaches, historical sites and scenery. However, the government and other stakeholders in the industry are aiming to expand MICE tourism to give a further boost to arrivals and the amount spent in the country.

Continued growth, but infrastructure improvements would yield a better performance

Key players in Tanzania’s tourism and hospitality industry, in cooperation with the country’s national assembly, have agreed to work hand in hand to guarantee the industry the priority it needs to continue driving the national economy. This is expected to continue to increase tourism in the country by all measures in the forecast period.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Tanzania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Tanzania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tanzania for free:

The Travel in Tanzania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel in Tanzania?
  • What are the major brands in Tanzania?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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Travel in Tanzania

EXECUTIVE SUMMARY

Unique experiences contribute to continued growth by all measures
Lack of trust leads to low and slow growth in share of online sales
Tanzania Air expands it operations, offering more tourism opportunities
Marketing Tanzania as a conference destination
Continued growth, but infrastructure improvements would yield a better performance

SWOT

Summary 1 Destination Tanzania: SWOT

MARKET DATA

Table 1 Other Transport: Value 2014-2019
Table 2 Forecast Other Transport: Value 2019-2024
Table 3 Car Rental Sales: Value 2014-2019
Table 4 Forecast Car Rental Sales: Value 2019-2024
Table 5 Attractions and Experiences: Value 2014-2019
Table 6 Forecast Attractions and Experiences: Value 2019-2024

SOURCES

Summary 2 Research Sources

TOURISM FLOWS

Headlines
Prospects
Although African countries are amongst the largest source markets, the US is second
Government aims to increase MICE tourism to diversify inbound arrivals
Global e-marketing and better relationships with other African countries ensure growth
Category Data
Table 7 Inbound Arrivals: Number of Trips 2014-2019
Table 8 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 9 Inbound Receipts: Value 2014-2019
Table 10 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 12 Forecast Inbound Receipts: Value 2019-2024
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2014-2019
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 16 Domestic Expenditure: Value and Growth 2014-2019
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2019-2024
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2019-2024
Table 21 Outbound Departures: Number of Trips 2014-2019
Table 22 Outbound Departures by Destination: Number of Trips 2014-2019
Table 23 Outbound Expenditure: Value 2014-2019
Table 24 Forecast Outbound Departures: Number of Trips 2019-2024
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 26 Forecast Outbound Expenditure: Value 2019-2024

AIRLINES

Headlines
Prospects
New aircraft and new routes expand the potential pool of tourists
Airport upgrading to accommodate more passengers and improve their experience
Online sales rising rapidly, but from a low base
Category Data
Table 27 Airlines Sales: Value 2014-2019
Table 28 Forecast Airlines Sales: Value 2019-2024

LODGING

Headlines
Prospects
Guesthouses gaining popularity due to improved services and reasonable prices
New hotel openings bode well for both business and leisure tourism
Higher-end luxury lodges and camps expected to grow
Category Data
Table 29 Lodging Sales: Value 2014-2019
Table 30 Lodging Outlets: Units 2014-2019
Table 31 Forecast Lodging Sales: Value 2019-2024
Table 32 Forecast Lodging Outlets: Units 2019-2024

TRAVEL INTERMEDIARIES

Headlines
Prospects
Online travel agency services still scarce due to lack of trust
Online sales of airlines set to increase
Strong growth expected from a low base as consumer trust starts to increase
Category Data
Table 33 Travel Intermediaries Sales: Value 2014-2019
Table 34 Forecast Travel Intermediaries Sales: Value 2019-2024