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Travel in Tanzania

24 pages, Oct 2017

US$660

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Tanzania’s diverse tourism offer continues to boost demand

Tanzania offers a rich and diverse tourism product, extending from wildlife and safaris in its myriad of safari parks to beaches in Zanzibar, adventure tourism and hiking on Kilimanjaro as well as cultural tourism. In addition, the country also offers several UNESCO World Heritage sites, with such a wide range of activities and destinations making the country increasingly attractive to tourists from across the world.

Potential in Asia Pacific and long-haul source markets

While arrivals from almost all regions in the world have been increasing at double digit pace, Asia Pacific recorded the strongest growth in 2017 as a result of aggressive marketing efforts in markets like China and India. Tanzania is becoming increasingly attractive to longer haul source markets thanks to a ‘combined package’ strategy which is also being developed in partnership with Mauritius to attract tourists to several countries at once.

Weak air transport infrastructure affects local carriers

Despite having a large number of airports across the country, the country’s air transport infrastructure remains underdeveloped, with almost half of all airports having no asphalt or proper facilities and many in the process of being upgraded. For example, a new terminal is being built at Dar el Salaam’s international airport, although the project has already been delayed by over one and a half years, while Kilimanjaro’s international airport is also expected to have a revamped facility in 2017.

Undersupply of hotels creates attractive opportunities

Despite having over 1,000 lodging facilities, Tanzania currently only has around 200 hotels, with the remaining outlets being low end and low quality lodgings that can only accommodate a few tourists at once. The country offers very attractive potential for new hotels and lodging facilities, including creative and innovative formats such as safari camps and more adventurous types of accommodation, which are being developed alongside four and five star international chained hotels.

GDP growth favours outbound and domestic travel

Despite a major currency devaluation in 2015, the economic situation in Tanzania seems to have stabilised, with GDP growth standing at an average of 7% over the past few years – a development which is reflected in the number of domestic and international trips taken by Tanzanians in 2017. Growth in these categories is benefiting intermediaries and airlines, which are nonetheless failing to introduce smart and targeted marketing strategies that would help them grow further.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Tanzania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Tanzania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tanzania for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Tanzania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Tanzania?
What are the major brands in Tanzania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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