Country Report

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Travel in Tunisia

Sep 2019

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Executive Summary

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Continued growth by all measures, but at slower rates

The travel industry continued to perform well in Tunisia in 2019. Global travel companies returned to the country as a result of improved safety and security.

Online travel remains a niche, but is growing rapidly

The online value sales of travel intermediaries, attractions and hotels remained low in 2019, but continued to see double-digit growth. Rising internet penetration, the ongoing transition to an online strategy amongst local players in these categories, as well as efforts from the government to improve access to information and transparency, are expected to boost online travel sales further in the forecast period.

Increasing competition in airlines and lodging

The opening up of Tunisian airspace is set to have a strong impact on the travel industry going forward. For instance, the open skies agreement with the EU opened up the German market, with more German airlines flying from several German airports to Tunisia, with a new German charter flight business also set to launch in autumn 2019.

Sustainable development and over-tourism not yet issues

Sustainable tourism is underdeveloped in Tunisia, as the country is only just recovering from a period of weak tourism activity. The issue of over-tourism is also not yet relevant, with the country’s efforts in 2019 simply geared towards increasing tourism flows.

Continued growth due to development of the offer

Growth in both inbound and outbound tourism is expected in the forecast period, with domestic tourism also expected to see some growth, but at a lower rate. This is expected to lead all travel categories in Tunisia to perform well over the forecast period.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:

The Travel in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Tunisia?
What are the major brands in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

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Travel in Tunisia

EXECUTIVE SUMMARY

Continued growth by all measures, but at slower rates

Online travel remains a niche, but is growing rapidly

Increasing competition in airlines and lodging

Sustainable development and over-tourism not yet issues

Continued growth due to development of the offer

SWOT

Summary 1 Destination Tunisia: SWOT

MARKET DATA

Table 1 Other Transport: Value 2014-2019
Table 2 Forecast Other Transport: Value 2019-2024
Table 3 Car Rental Sales: Value 2014-2019
Table 4 Forecast Car Rental Sales: Value 2019-2024
Table 5 Attractions and Experiences: Value 2014-2019
Table 6 Forecast Attractions and Experiences: Value 2019-2024

SOURCES

Summary 2 Research Sources

TOURISM FLOWS

Headlines

Prospects

Growth in arrivals from European source markets thanks to improved safety and security
Regional and domestic tourism will be affected by currency devaluation and rising prices
Low prices attract more tourists from emerging markets

Category Data

Table 7 Inbound Arrivals: Number of Trips 2014-2019
Table 8 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 9 Inbound Receipts: Value 2014-2019
Table 10 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 12 Forecast Inbound Receipts: Value 2019-2024
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2014-2019
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 16 Domestic Expenditure: Value and Growth 2014-2019
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2019-2024
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2019-2024
Table 21 Outbound Departures: Number of Trips 2014-2019
Table 22 Outbound Departures by Destination: Number of Trips 2014-2019
Table 23 Outbound Expenditure: Value 2014-2019
Table 24 Forecast Outbound Departures: Number of Trips 2019-2024
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 26 Forecast Outbound Expenditure: Value 2019-2024

AIRLINES

Headlines

Prospects

Sales boosted by return of international airlines and tour operators
Open skies agreement to intensify the competition
Tunisair undergoes restructuring due to debt

Category Data

Table 27 Airlines Sales: Value 2014-2019
Table 28 Forecast Airlines Sales: Value 2019-2024

LODGING

Headlines

Prospects

Growth of luxury and upscale hotels will put pressure on prices
Promotion of Tunisia as a health and halal destination increasingly shapes the lodging offer
Government seeks to increase the quality of the country’s offering

Category Data

Table 29 Lodging Sales: Value 2014-2019
Table 30 Lodging Outlets: Units 2014-2019
Table 31 Forecast Lodging Sales: Value 2019-2024
Table 32 Forecast Lodging Outlets: Units 2019-2024

TRAVEL INTERMEDIARIES

Headlines

Prospects

Low share of online sales, but high growth due to rising internet penetration
Online sales to grow faster over the forecast period, along with the return of international players

Category Data

Table 33 Travel Intermediaries Sales: Value 2014-2019
Table 34 Forecast Travel Intermediaries Sales: Value 2019-2024

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Travel in Tunisia

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Executive Summary

New Report Guarantee

Continued growth by all measures, but at slower rates

Online travel remains a niche, but is growing rapidly

Increasing competition in airlines and lodging

Sustainable development and over-tourism not yet issues

Continued growth due to development of the offer

Samples

Overview

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Table of Contents

Travel in Tunisia

EXECUTIVE SUMMARY

Continued growth by all measures, but at slower rates

Online travel remains a niche, but is growing rapidly

Increasing competition in airlines and lodging

Sustainable development and over-tourism not yet issues

Continued growth due to development of the offer

SWOT

MARKET DATA

SOURCES

TOURISM FLOWS

Headlines

Prospects

Category Data

AIRLINES

Headlines

Prospects

Category Data

LODGING

Headlines

Prospects

Category Data

TRAVEL INTERMEDIARIES

Headlines

Prospects

Category Data

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