Country Report

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Travel in Tunisia

Oct 2018

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Executive Summary

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2018 another strong year for the Tunisian travel industry

The travel industry in Tunisia performed well in 2018 as global travel companies are gradually returning to the country as a result of improved safety and security. Many traditionally important source markets, such as the UK and Belgium, are lifting travel restrictions to Tunisia, while the country’s highly competitive prices are attracting tourists from emerging markets, Eastern Europe and the Middle East.

Online travel remains a niche but is growing rapidly

The online value sales of travel intermediaries, attractions and hotels remained low in 2018 but continued to grow in double-digit terms. An ongoing transition to an online strategy among local players in these categories, as well as efforts from the government to improve access to information and transparency, will boost online travel further.

Sustainable development and over-tourism

Sustainable tourism is underdeveloped in Tunisia as the country is only just recovering from a period of weak tourism activity. The issue of over-tourism is also not yet relevant, with the country’s efforts in 2018 simply geared towards increasing tourism flows.

Increasing competition in airlines and lodging

The opening up of Tunisian airspace is set to have a strong impact on the travel industry going forward. The airline competitive landscape will become more fragmented and local companies are expected to face the biggest challenges as they will need to innovate and improve their services to remain relevant.

Further solid growth anticipated over the forecast period

All travel categories in Tunisia are expected to perform well over the forecast period. Airlines and lodging will benefit from an increase in number of operators and outlets, while there remains significant growth potential for underdeveloped categories such as online intermediaries and sharing economy platforms.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:

The Travel in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Tunisia?
What are the major brands in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

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Travel in Tunisia

EXECUTIVE SUMMARY

2018 another strong year for the Tunisian travel industry

Online travel remains a niche but is growing rapidly

Sustainable development and over-tourism

Increasing competition in airlines and lodging

Further solid growth anticipated over the forecast period

SWOT

Summary 1 Destination Tunisia: SWOT

MARKET DATA

Table 1 Other Transport: Value 2013-2018
Table 2 Forecast Other Transport: Value 2018-2023
Table 3 Car Rental Sales: Value 2013-2018
Table 4 Forecast Car Rental Sales: Value 2018-2023
Table 5 Attractions: Value 2013-2018
Table 6 Forecast Attractions: Value 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

TOURISM FLOWS

Headlines

Prospects

Tourists return from traditional European source markets thanks to improved safety and security
Domestic and regional tourism benefit from years of weak international activity
Low prices attract more tourists from emerging markets

Category Data

Table 7 Inbound Arrivals: Number of Trips 2013-2018
Table 8 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 9 Inbound Receipts: Value 2013-2018
Table 10 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 12 Forecast Inbound Receipts: Value 2018-2023
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2013-2018
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 16 Domestic Expenditure: Value and Growth 2013-2018
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2018-2023
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2018-2023
Table 21 Outbound Departures: Number of Trips 2013-2018
Table 22 Outbound Departures by Destination: Number of Trips 2013-2018
Table 23 Outbound Expenditure: Value 2013-2018
Table 24 Forecast Outbound Departures: Number of Trips 2018-2023
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 26 Forecast Outbound Expenditure: Value 2018-2023

AIRLINES

Headlines

Prospects

Sales boosted by returning international airlines and tour operators
Open skies agreement to intensify competition
Tunisair undergoes restructuring

Category Data

Table 27 Airlines Sales: Value 2013-2018
Table 28 Forecast Airlines Sales: Value 2018-2023

LODGING

Headlines

Prospects

Growth of luxury and upscale hotels
Promotion of Tunisia as a health destination shapes lodging offer
Government seeking to increase the quality of the country’s offering

Category Data

Table 29 Lodging Sales: Value 2013-2018
Table 30 Lodging Outlets: Units 2013-2018
Table 31 Forecast Lodging Sales: Value 2018-2023
Table 32 Forecast Lodging Outlets: Units 2018-2023

TRAVEL INTERMEDIARIES

Headlines

Prospects

Return of leading players helps to boost sales
Online intermediaries’ value sales to grow at a faster rate over the forecast period
Various challenges could threaten the growth of intermediaries

Category Data

Table 33 Travel Intermediaries Sales: Value 2013-2018
Table 34 Forecast Travel Intermediaries Sales: Value 2018-2023

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Travel in Tunisia

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Executive Summary

New Report Guarantee

2018 another strong year for the Tunisian travel industry

Online travel remains a niche but is growing rapidly

Sustainable development and over-tourism

Increasing competition in airlines and lodging

Further solid growth anticipated over the forecast period

Samples

Overview

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Table of Contents

Travel in Tunisia

EXECUTIVE SUMMARY

2018 another strong year for the Tunisian travel industry

Online travel remains a niche but is growing rapidly

Sustainable development and over-tourism

Increasing competition in airlines and lodging

Further solid growth anticipated over the forecast period

SWOT

MARKET DATA

DEFINITIONS

SOURCES

TOURISM FLOWS

Headlines

Prospects

Category Data

AIRLINES

Headlines

Prospects

Category Data

LODGING

Headlines

Prospects

Category Data

TRAVEL INTERMEDIARIES

Headlines

Prospects

Category Data

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