Country Report

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Travel in Tunisia

20 pages, Oct 2017

US$660

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Executive Summary

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Travel sector still impacted by 2015 attacks

Travel in Tunisia continues to be impacted by the terror attacks of 2015. Following the attacks in Tunis and the well-known resort of Sousse, the industry was hit hard, with inbound arrivals continuing to recover only slowly towards the end of the review period.

Growing focus on domestic and regional travel

Since travellers from many of Tunisia’s traditional major source markets in Western Europe have significantly reduced their stays in the country, many players have undertaken efforts to boost domestic and regional tourism from neighbouring countries such as Algeria. However, this often comes at the expense of price discounts, with inbound receipts not yet returning to levels seen at the start of the review period.

Tunisair battling in challenging operating environment

In airlines, national carrier Tunisair is under pressure from both the decline in inbound arrivals experienced since 2015, as well as competition from other players. In March 2017, the company was further challenged by a dispute with its crew members and unions, which caused operations to briefly grind to a halt.

Sustainable tourism remains important topic

Sustainable tourism remains a niche but growing area in Tunisia that players are striving to adapt to. The Mövenpick Resort & Marine Spa in Sousse, for instance, renewed its certification with Green Globe at the end of 2016.

Security key to forecast period performance

Maintaining security will be key to ensuring a positive forecast performance, with both the government, as well as local players, being committed to achieving this goal. Unexpected events such as terrorist attacks aside, the travel industry is set to recover over the forecast period in Tunisia, with inbound arrivals forecast to surpass previous levels.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:

Car Rental
Health and Wellness Tourism
Tourism Flows Domestic
Tourism Flows Inbound
Tourism Flows Outbound
Tourist Attractions
Transportation
Travel Accommodation
Travel Retail

The Travel in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Tunisia?
What are the major brands in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel And Tourism market research database.

Each report is delivered with the following components:Report: PDF and Word Market statistics: Excel workbook

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