Country Report

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Travel in Tunisia

Sep 2019

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Executive Summary

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Continued growth by all measures, but at slower rates

The travel industry continued to perform well in Tunisia in 2019. Global travel companies returned to the country as a result of improved safety and security.

Online travel remains a niche, but is growing rapidly

The online value sales of travel intermediaries, attractions and hotels remained low in 2019, but continued to see double-digit growth. Rising internet penetration, the ongoing transition to an online strategy amongst local players in these categories, as well as efforts from the government to improve access to information and transparency, are expected to boost online travel sales further in the forecast period.

Increasing competition in airlines and lodging

The opening up of Tunisian airspace is set to have a strong impact on the travel industry going forward. For instance, the open skies agreement with the EU opened up the German market, with more German airlines flying from several German airports to Tunisia, with a new German charter flight business also set to launch in autumn 2019.

Sustainable development and over-tourism not yet issues

Sustainable tourism is underdeveloped in Tunisia, as the country is only just recovering from a period of weak tourism activity. The issue of over-tourism is also not yet relevant, with the country’s efforts in 2019 simply geared towards increasing tourism flows.

Continued growth due to development of the offer

Growth in both inbound and outbound tourism is expected in the forecast period, with domestic tourism also expected to see some growth, but at a lower rate. This is expected to lead all travel categories in Tunisia to perform well over the forecast period.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:

The Travel in Tunisia market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Tunisia?
What are the major brands in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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